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Business, Management and Accounting Books

You are currently browsing 81–90 of 4,735 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

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New and Published Books – Page 9

  1. The Rhetoric of the Right

    Language Change and the Spread of the Market

    By David George

    Series: Routledge Studies in the History of Economics

    This study seeks to demonstrate the subtle ways in which changes in the language associated with economic issues are reflective of a gradual but quantifiable conservative ideological shift. In this rigorous analysis, David George uses as his data a century of word usage within The New York Times,...

    Published August 21st 2014 by Routledge

  2. Marketing Organisation (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing...

    Published August 21st 2014 by Routledge

  3. Industrial Marketing Research (RLE Marketing)

    Management and Technique

    By Nicholas Stacey, Aubrey Wilson

    Series: Routledge Library Editions: Marketing

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

    Published August 21st 2014 by Routledge

  4. The Marketing Environment (RLE Marketing)

    By John A. Dawson

    Series: Routledge Library Editions: Marketing

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and...

    Published August 21st 2014 by Routledge

  5. Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards...

    Published August 21st 2014 by Routledge

  6. Strategic Marketing Management (RLE Marketing)

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is...

    Published August 21st 2014 by Routledge

  7. Marketing in Developing Countries (RLE Marketing)

    Edited by G. S. Kindra

    Series: Routledge Library Editions: Marketing

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models....

    Published August 21st 2014 by Routledge

  8. Marketing for the Developing Company (RLE Marketing)

    By John Winkler

    Series: Routledge Library Editions: Marketing

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many...

    Published August 21st 2014 by Routledge

  9. Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    Published August 21st 2014 by Routledge

  10. Managing Marketing Information (RLE Marketing)

    By Nigel Piercy, Martin Evans

    Series: Routledge Library Editions: Marketing

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information...

    Published August 21st 2014 by Routledge