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Books by Subject

International Business Books

You are currently browsing 31–40 of 518 new and published books in the subject of International Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    Published March 19th 2015 by Routledge

  2. Irish Economic Development

    High-performing EU State or Serial Under-achiever?

    By Eoin O'Leary

    Series: Routledge Studies in the Modern World Economy

    This book offers a discerning narrative on the spectacular rise and fall of the so-called Celtic Tiger economy. It depicts Ireland as a micro-state with a unique reliance on foreign-assisted businesses, driven in part by a favourable taxation regime. It shows that rent-seeking by trades unions and...

    Published March 11th 2015 by Routledge

  3. The Chinese Transformation of Corporate Culture

    By Colin Hawes

    Series: Routledge Contemporary China Series

    In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case...

    Published March 4th 2015 by Routledge

  4. An Emerging Non-Regular Labour Force in Japan

    The Dignity of Dispatched Workers

    By Huiyan Fu

    Series: Nissan Institute/Routledge Japanese Studies

    Like many industrialised nations, the current employment trend in Japan centres on diversification of the labour market with an increased use of temporary labour. Among a wide range of non-regular labour arrangements, haken are a newly legalised category of non-regular workers who are typically...

    Published March 4th 2015 by Routledge

  5. Business History and International Business

    Edited by Peter Buckley

    Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decision making must be made relevant by a considered evaluation of the circumstances surrounding that...

    Published March 4th 2015 by Routledge

  6. Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 3rd Edition

    By John Doorley, Helio Fred Garcia

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication,...

    Published February 25th 2015 by Routledge

  7. Corporate Finance and Governance in Stakeholder Society

    Beyond shareholder capitalism

    By Shinichi Hirota

    This book develops a new framework - the stakeholder model - that helps to understand corporate finance and governance in modern society, where the sources of people’s happiness have shifted from monetary to non-monetary factors. The book takes a more comprehensive approach than is typically found...

    Published February 24th 2015 by Routledge

  8. International Business Strategy

    Theory and Practice

    Edited by Peter J Buckley, Pervez N Ghauri

    With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one...

    Published February 17th 2015 by Routledge

  9. Business-to-Business

    A Global Network Perspective

    By Mario Glowik, Sarah Maria Bruhs

    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment....

    Published February 13th 2015 by Routledge

  10. Entrepreneurship in Europe (Routledge Revivals)

    The Social Processes

    Edited by Robert Goffee, Richard Scase

    Series: Routledge Revivals

    The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume, first published in 1987, highlights the trends developing over the closing decades of the twentieth century. Although business start-up requires financial and...

    Published February 13th 2015 by Routledge