Skip to Content

Books by Subject

International Business Books

You are currently browsing 61–70 of 459 new and published books in the subject of International Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 7

  1. International Marketing (RLE International Business)

    Strategy and Management

    By Colin Gilligan, Martin Hird

    Series: Routledge Library Editions: International Business

    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...

    Published March 21st 2014 by Routledge

  2. New Theories of the Multinational Enterprise (RLE International Business)

    Edited by Alan Rugman

    Series: Routledge Library Editions: International Business

    This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other...

    Published March 21st 2014 by Routledge

  3. Multinational Enterprises and Government Intervention (RLE International Business)

    By Thomas A Poynter

    Series: Routledge Library Editions: International Business

    Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure...

    Published March 21st 2014 by Routledge

  4. Perspectives on International Marketing - Re-issued (RLE International Business)

    Edited by Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on...

    Published March 21st 2014 by Routledge

  5. The Geography of Multinationals (RLE International Business)

    Studies in the Spatial Development and Economic Consequences of Multinational Corporations.

    Edited by Michael Taylor, Nigel Thrift

    Series: Routledge Library Editions: International Business

    Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates on the latter Post-War period of corporate restructuring and readjustment in response to world-wide recession in the mid...

    Published March 21st 2014 by Routledge

  6. The Spatial Organisation of Multinational Corporations (RLE International Business)

    By Ian M Clarke

    Series: Routledge Library Editions: International Business

    This book, based on extensive original research, examines the spatial structure and geographical implications of modern multinational corporations. It looks at the geography of multinational corporations, relates this geography to management and decision making structures and discusses how these...

    Published March 21st 2014 by Routledge

  7. Economic Growth and Employment in Vietnam

    By David Lim

    Series: Routledge Studies in the Growth Economies of Asia

    Vietnam has enjoyed significant economic success since the implementation of its "doi moi" reforms, including rapid growth in GDP, exports and foreign and domestic investment, and a shedding of poorly-performing state-owned enterprises. Despite this, however, the economic situation for many...

    Published March 17th 2014 by Routledge

  8. Managing Cultural Differences

    9th Edition

    By Robert T. Moran, Neil Remington Abramson, Sarah V. Moran

    The world of business for all organizations in the twenty-first century is global, interdependent, complex, and rapidly changing. That means sophisticated global leadership skills are required more than ever today. Individual and organizational success is no longer dependent solely on business...

    Published February 28th 2014 by Routledge

  9. Marketing and Consumption in Modern Japan

    By Kazuo Usui

    Series: Routledge Studies in the Growth Economies of Asia

    This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was...

    Published February 25th 2014 by Routledge

  10. Internationalization, Technological Change and the Theory of the Firm

    Edited by Nicola De Liso, Riccardo Leoncini

    Series: Routledge Studies in Global Competition

    This book focuses on three main areas, each of which is central to economic theorising: firms’ organisation and behaviour, technological change and the process of globalisation. Each subject can be analysed by using different methods, which range from purely theoretical abstractions to case studies...

    Published February 18th 2014 by Routledge

Subjects


Forthcoming Books

  1. The Routledge Companion to Business in Africa
    Edited by Sonny Nwankwo, Kevin Ibeh
    To Be Published July 30th 2014
  2. The Academy of Management Annals: Volume 7
    Edited by Royston Greenwood
    To Be Published July 31st 2014
  3. Competition in Socialist Society
    Edited by Katalin Miklóssy, Melanie Ilic
    To Be Published August 10th 2014
  4. International Business, 3rd Edition
    By Oded Shenkar, Yadong Luo, Tailan Chi
    To Be Published August 19th 2014
  5. Sustainable Business: Key Issues
    By Helen Kopnina, John Blewitt
    To Be Published August 19th 2014

Find more forthcoming books