Skip to Content

Books by Subject

International Business Books

You are currently browsing 71–80 of 472 new and published books in the subject of International Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 8

  1. The Growth of International Business (RLE International Business)

    Edited by MARK CASSON

    Series: Routledge Library Editions: International Business

    This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter...

    Published March 20th 2014 by Routledge

  2. Multinational Corporations and the Third World (RLE International Business)

    Edited by Chris J Dixon, David Drakakis-Smith, H Doug Watts

    Series: Routledge Library Editions: International Business

    This book is a comprehensive study of the role of multinational corporations in the economies of the Third World. It begins by providing a comprehensive overview of the activities of multinational corporations and the main areas of research and debate. It goes on to discuss specific sociological,...

    Published March 20th 2014 by Routledge

  3. International Marketing (RLE International Business)

    A Strategic Approach to World Markets

    By Simon Majaro

    Series: Routledge Library Editions: International Business

    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

    Published March 20th 2014 by Routledge

  4. Strategies for International Industrial Marketing (RLE International Business)

    The Management of Customer Relationships in European Industrial Markets

    Edited by Peter W Turnbull, Jean-Paul Valla

    Series: Routledge Library Editions: International Business

    This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...

    Published March 20th 2014 by Routledge

  5. Multinationals and the Restructuring of the World Economy (RLE International Business)

    The Geography of the Multinationals Volume 2

    Edited by Michael Taylor, Nigel Thrift

    Series: Routledge Library Editions: International Business

    This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales. The book takes as its theme the differential spatial outcomes...

    Published March 20th 2014 by Routledge

  6. British Manufacturing Investment Overseas (RLE International Business)

    By David Shepherd, Aubrey Silberston, Roger Strange

    Series: Routledge Library Editions: International Business

    This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on...

    Published March 20th 2014 by Routledge

  7. Strategies in Global Competition (RLE International Business)

    Selected Papers from the Prince Bertil Symposium at the Institute of International Business

    Edited by Neil Hood, Jan-Erik Vahlne

    Series: Routledge Library Editions: International Business

    The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other...

    Published March 20th 2014 by Routledge

  8. Transnational Corporations and Uneven Development (RLE International Business)

    The Internationalization of Capital and the Third World

    By Rhys Jenkins

    Series: Routledge Library Editions: International Business

    Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries? This book presents five different perspectives on the role of TNCs: Neo-Classical...

    Published March 20th 2014 by Routledge

  9. Multinational Service Firms (RLE International Business)

    Edited by Peter Enderwick

    Series: Routledge Library Editions: International Business

    This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large...

    Published March 20th 2014 by Routledge

  10. International Marketing (RLE International Business)

    Strategy and Management

    By Colin Gilligan, Martin Hird

    Series: Routledge Library Editions: International Business

    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...

    Published March 20th 2014 by Routledge