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Books by Subject

Marketing Books

You are currently browsing 1–10 of 822 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    Published October 1st 2014 by Routledge

  2. Market Management and Project Business Development

    By Hedley Smyth

    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B)...

    Published September 29th 2014 by Routledge

  3. Power, Diversity and Public Relations

    By Lee Edwards

    Series: Routledge New Directions in Public Relations & Communication Research

    Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed...

    Published September 22nd 2014 by Routledge

  4. Retailing in Emerging Markets

    A policy and strategy perspective

    Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard

    Series: Routledge Studies in International Business and the World Economy

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in...

    Published September 22nd 2014 by Routledge

  5. Morality and the Market (Routledge Revivals)

    Consumer Pressure for Corporate Accountability

    By N. Craig Smith

    Series: Routledge Revivals

    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains...

    Published September 21st 2014 by Routledge

  6. Chinese Consumers in a New Era

    Their Travel Behaviors and Psychology

    Edited by Kam Hung, Xiang (Robert) Li

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...

    Published September 17th 2014 by Routledge

  7. Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the...

    Published September 15th 2014 by Routledge

  8. Advertising Account Planning

    Planning and Managing an IMC Campaign, 3rd edition

    By Larry Kelley, Donald W. Jugenheimer

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer,...

    Published September 14th 2014 by Routledge

  9. Explaining International Production (Routledge Revivals)

    By John H. Dunning

    Series: Routledge Revivals

    John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the...

    Published September 11th 2014 by Routledge

  10. Devising Consumption

    Cultural Economies of Insurance, Credit and Spending

    By Liz Mcfall

    Series: CRESC

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and...

    Published September 10th 2014 by Routledge