Forthcoming Marketing Books

Forthcoming Books

1. Strategic Public Relations Leadership

   By Anne Gregory, Paul Willis

   Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

   To Be Published June 20th 2013 by Routledge
2. The Applied Economics of Weight and Obesity

   Edited by Mark P. Taylor

   This volume consists of a broad selection of studies on the applied economics of weight and obesity. The chapters cover a wide spectrum of topics, and employ a variety of applied techniques across a range of countries. Some of the issues explored include: the relationship between childhood obesity...

   To Be Published June 25th 2013 by Routledge
3. Public Relations

   Edited by Robert Heath

   Series: Critical Concepts in Media and Cultural Studies

   Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

   To Be Published June 27th 2013 by Routledge
4. Marketing for Cultural Organizations

   New Strategies for Attracting Audiences - third edition

   By Bonita M. Kolb

   Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural...

   To Be Published July 1st 2013 by Routledge
5. Marketing and the Common Good

   Essays from Notre Dame on Societal Impact

   Edited by Patrick E. Murphy, John F. Sherry Jr.

   Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

   To Be Published July 15th 2013 by Routledge
6. Contemporary Perspectives on Corporate Marketing

   Contemplating Corporate Branding, Marketing and Communications in the 21st Century

   Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

   Series: Routledge Interpretive Marketing Research

   Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

   To Be Published July 16th 2013 by Routledge
7. Devising Consumption

   Cultural Economies of Insurance, Credit and Spending

   By Liz Mcfall

   Series: CRESC

   The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and...

   To Be Published July 30th 2013 by Routledge
8. Interpreting Consumer Choice

   The Behavioural Perspective Model

   By Gordon Foxall

   Series: Routledge Interpretive Marketing Research

   Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

   To Be Published July 31st 2013 by Routledge
9. Leveraging Brands in Sport Business

   Edited by Mark Pritchard, Jeffrey Stinson

   This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day...

   To Be Published August 8th 2013 by Routledge
10. Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Series: Routledge New Directions in Public Relations & Communication Research

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...

    To Be Published August 13th 2013 by Routledge