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Books by Subject

Forthcoming Marketing Books

You are currently browsing 1–10 of 116 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    To Be Published July 15th 2014 by Routledge

  2. Word of Mouth and Social Media

    Edited by Allan J. Kimmel, Philip J. Kitchen

    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have...

    To Be Published July 20th 2014 by Routledge

  3. Strategic Pricing for the Arts

    By Michael Rushton

    With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should...

    To Be Published July 22nd 2014 by Routledge

  4. Retail Product Management

    3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the...

    To Be Published July 29th 2014 by Routledge

  5. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    To Be Published July 31st 2014 by Routledge

  6. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the...

    To Be Published August 3rd 2014 by Routledge

  7. IBM SPSS for Intermediate Statistics

    Use and Interpretation, Fifth Edition

    By Nancy L. Leech, Karen C. Barrett, George A. Morgan

    Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results. The book...

    To Be Published August 4th 2014 by Routledge

  8. Political Marketing in the United States

    Edited by Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove

    Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...

    To Be Published August 11th 2014 by Routledge

  9. A History of Global Consumption

    1500 - 1800

    By Ina Baghdiantz McCabe

    In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical...

    To Be Published August 14th 2014 by Routledge

  10. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published August 14th 2014 by Psychology Press