Skip to Content

Books by Subject

Forthcoming Marketing Books

You are currently browsing 1–10 of 116 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Ethnic Marketing

    Culturally sensitive theory and practice

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,...

    To Be Published December 22nd 2014 by Routledge

  2. Waste Management and Sustainable Consumption

    Reflections on consumer waste

    Edited by Karin M. Ekström

    The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste. While research on waste management has previously focused on finding technological...

    To Be Published December 22nd 2014 by Routledge

  3. The 21st Century Meeting and Event Technologies

    Powerful Tools for Better Planning, Marketing, and Evaluation

    By Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt

    This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software,...

    To Be Published December 29th 2014 by Apple Academic Press

  4. Public Relations and the History of Ideas

    By Simon Moore

    Series: Routledge New Directions in Public Relations & Communication Research

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,...

    To Be Published January 1st 2015 by Routledge

  5. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    To Be Published January 4th 2015 by Routledge

  6. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...

    To Be Published January 4th 2015 by Routledge

  7. Explaining International Production (Routledge Revivals)

    By John H. Dunning

    Series: Routledge Revivals

    John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the...

    To Be Published January 4th 2015 by Routledge

  8. SERVE 2014

    Edited by Ford Lumban Gaol

    To Be Published January 4th 2015 by CRC Press

  9. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    To Be Published January 6th 2015 by Routledge

  10. How to Market Books

    5th Edition

    By Alison Baverstock

    'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the...

    To Be Published January 29th 2015 by Routledge