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Forthcoming Marketing Books

You are currently browsing 11–20 of 118 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 2

  1. SERVE 2014

    Edited by Ford Lumban Gaol, Fonny Hutagalung

    To Be Published March 15th 2015 by CRC Press

  2. Advertising Media Planning

    A brand management approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must...

    To Be Published March 19th 2015 by Routledge

  3. Routledge Handbook of Political Marketing

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    To Be Published March 19th 2015 by Routledge

  4. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    To Be Published March 23rd 2015 by Routledge

  5. Advertising Media Workbook and Sourcebook

    4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the...

    To Be Published March 24th 2015 by Routledge

  6. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    To Be Published April 5th 2015 by Routledge

  7. Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 20th 2015 by Routledge

  8. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides...

    To Be Published April 28th 2015 by Routledge

  9. Corporate Reputation and Competitiveness

    By Rosa Chun, Rui Da Silva

    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a...

    To Be Published April 28th 2015 by Routledge

  10. Power and Influence in the Boardroom

    By John Gennard, James Kelly

    In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a counterbalance to the predominant view that Human Resource and Personnel managers have little influence in the strategy making process.The book offers...

    To Be Published April 28th 2015 by Routledge