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Books by Subject

Forthcoming Marketing Books

You are currently browsing 11–20 of 93 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 2

  1. Corporate Communication

    A Marketing Viewpoint

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...

    To Be Published October 30th 2014 by Routledge

  2. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into...

    To Be Published November 9th 2014 by Routledge

  3. Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    Series: Routledge Critical Studies in Public Management

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

    To Be Published November 11th 2014 by Routledge

  4. Global Supply Chain Quality Management

    Product Recalls and Their Impact

    Edited by Barbara B. Flynn, Xiande Zhao

    Series: Supply Chain Integration Modeling, Optimization and Application

    This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend...

    To Be Published November 12th 2014 by CRC Press

  5. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    To Be Published November 18th 2014 by Routledge

  6. The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea

    By Robert E. Brown

    Series: Routledge New Directions in Public Relations & Communication Research

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between...

    To Be Published November 19th 2014 by Routledge

  7. An Introduction to Social Media Marketing

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

    To Be Published November 20th 2014 by Routledge

  8. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    To Be Published November 24th 2014 by Routledge

  9. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the...

    To Be Published December 1st 2014 by Routledge

  10. Implementing SAP® CRM

    The Guide for Business and Technology Managers

    By Vivek Kale

    This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating&...

    To Be Published December 1st 2014 by Auerbach Publications