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Books by Subject

Forthcoming Marketing Books

You are currently browsing 11–20 of 120 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 2

  1. Power and Influence in the Boardroom

    By John Gennard, James Kelly

    In the last decade there has been an increasing interest in the role of people management in formulating key business decisions. This book offers a counterbalance to the predominant view that Human Resource and Personnel managers have little influence in the strategy making process.The book offers...

    To Be Published April 29th 2015 by Routledge

  2. R&D Decisions

    Strategy Policy and Innovations

    Edited by Alice Belcher, John Hassard

    R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers...

    To Be Published April 29th 2015 by Routledge

  3. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    To Be Published April 29th 2015 by Routledge

  4. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published April 29th 2015 by Psychology Press

  5. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    To Be Published April 29th 2015 by Psychology Press

  6. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published April 29th 2015 by Psychology Press

  7. Strategic Positioning in Voluntary and Charitable Organizations

    By Celine Chew

    Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in...

    To Be Published April 29th 2015 by Routledge

  8. AIDS and Business

    By Saskia Faulk, Jean-Claude Usunier

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and...

    To Be Published April 29th 2015 by Routledge

  9. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 29th 2015 by Psychology Press

  10. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    To Be Published April 29th 2015 by Psychology Press