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Books by Subject

Forthcoming Marketing Books

You are currently browsing 11–20 of 114 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 2

  1. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 5th 2015 by Routledge

  2. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 10th 2015 by Routledge

  3. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    To Be Published February 11th 2015 by Routledge

  4. The Art of Consultative Selling in IT

    Taking Blue Ocean Strategy a Step Ahead

    By Venkatesh Upadrista

    Companies can succeed not by battling competitors, but rather by creating ''blue oceans'' of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an...

    To Be Published February 25th 2015 by Productivity Press

  5. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 27th 2015 by Routledge

  6. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 13th 2015 by Routledge

  7. Sales Management

    Analysis and decision-making, 9th edition, 9th Edition

    By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

    To Be Published March 13th 2015 by Routledge

  8. Advertising Media Planning

    A brand management approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must...

    To Be Published March 19th 2015 by Routledge

  9. Global Issues in Pharmaceutical Marketing

    By Lea Katsanis

    Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing,...

    To Be Published March 20th 2015 by Routledge

  10. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    To Be Published March 24th 2015 by Routledge