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Books by Subject

Forthcoming Marketing Books

You are currently browsing 11–20 of 92 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 2

  1. An Introduction to Social Media Marketing

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

    To Be Published November 21st 2014 by Routledge

  2. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    To Be Published November 25th 2014 by Routledge

  3. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into...

    To Be Published December 1st 2014 by Routledge

  4. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the...

    To Be Published December 2nd 2014 by Routledge

  5. Implementing SAP® CRM

    The Guide for Business and Technology Managers

    By Vivek Kale

    This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating&...

    To Be Published December 2nd 2014 by Auerbach Publications

  6. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    To Be Published December 2nd 2014 by Routledge

  7. Routledge Library Editions: Consumer Behaviour

    By Various

    Series: Routledge Library Editions: Consumer Behaviour

    Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying...

    To Be Published December 2nd 2014 by Routledge

  8. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which...

    To Be Published December 2nd 2014 by Routledge

  9. Consumer Profiles (RLE Consumer Behaviour)

    An Introduction to Psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    To Be Published December 2nd 2014 by Routledge

  10. Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Series: Routledge Library Editions: Consumer Behaviour

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory....

    To Be Published December 2nd 2014 by Routledge