Forthcoming Marketing Books

Forthcoming Books – Page 2

11. Managing Airports 4th Edition

    An international perspective

    By Anne Graham

    Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes...

    To Be Published August 22nd 2013 by Routledge
12. The Changing Face of Retailing in the Asia Pacific

    Edited by Elizabeth Howard

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and...

    To Be Published August 31st 2013 by Routledge
13. Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    Series: Advances in Tourism

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial...

    To Be Published August 31st 2013 by Routledge
14. Pilgrimage in the Marketplace

    By Ian Reader

    Series: Routledge Studies in Religion, Travel, and Tourism

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the...

    To Be Published September 1st 2013 by Routledge
15. Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Series: Routledge Studies in International Business and the World Economy

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers...

    To Be Published September 10th 2013 by Routledge
16. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical...

    To Be Published September 15th 2013 by Routledge
17. Transformational Growth and the Business Cycle

    Edited by Edward Nell

    This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving system in which the market selects and finances innovations, changing the character of costs and affecting the...

    To Be Published September 26th 2013 by Routledge
18. Ordinary Consumption

    Edited by Jukka Groncow, Alan Warde

    Series: Studies in Consumption and Markets

    Ordinary Consumption promotes a distinctive approach to the understanding of the central practices of consumer society, a book with a controversial message, it will be a source of debate about the appropriate agenda for reserach....

    To Be Published September 26th 2013 by Routledge
19. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    To Be Published September 26th 2013 by Routledge
20. Social Marketing

    From Tunes to Symphonies, 2nd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory...

    To Be Published September 29th 2013 by Routledge