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Forthcoming Marketing Books

You are currently browsing 21–30 of 123 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 3

  1. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    To Be Published January 18th 2015 by Routledge

  2. How to Market Books

    5th Edition

    By Alison Baverstock

    'Baverstock is to book marketing what Gray's is to anatomy, the undisputed champion.'--Richard Charkin, Chief Executive of Bloomsbury Publishing and President elect of the International Publishers Association Chief Executive, Bloomsbury PublishingOver four editions, Alison Baverstock’s How to...

    To Be Published January 29th 2015 by Routledge

  3. Frameworks for Market Strategy

    European edition

    By Noel Capon

    To Be Published January 30th 2015 by Routledge

  4. Business Communication

    Rethinking your professional practice for the post-digital age, 2nd Edition

    By Peter Hartley, Peter Chatterton

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations...

    To Be Published February 2nd 2015 by Routledge

  5. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 5th 2015 by Routledge

  6. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    To Be Published February 10th 2015 by Routledge

  7. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 12th 2015 by Routledge

  8. The Art of Consultative Selling in IT

    Taking Blue Ocean Strategy a Step Ahead

    By Venkatesh Upadrista

    Companies can succeed not by battling competitors, but rather by creating ''blue oceans'' of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an...

    To Be Published February 17th 2015 by Productivity Press

  9. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 26th 2015 by Routledge

  10. Sales Management

    Analysis and decision-making, 9th edition

    By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

    To Be Published March 9th 2015 by Routledge