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Books by Subject

Forthcoming Marketing Books

You are currently browsing 21–30 of 115 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 3

  1. Techniques of Social Influence

    The psychology of gaining compliance

    By Dariusz Dolinski

    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands, and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the...

    To Be Published July 28th 2015 by Routledge

  2. Mastering AdWords

    Understand, Utilize, and Optimize Results in Google Adwords

    By Paige Miller

    To Be Published August 1st 2015 by Routledge

  3. The Handbook of Brand Management Scales

    By Lia Zarantonello, Véronique Pauwels-Delassus

    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales...

    To Be Published August 3rd 2015 by Routledge

  4. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge

  5. Global Issues in Pharmaceutical Marketing

    By Lea Prevel Katsanis

    Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine...

    To Be Published August 6th 2015 by Routledge

  6. On The Origins of Self-Service

    By Franck Cochoy

    Series: Routledge Studies in the History of Marketing

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the...

    To Be Published August 14th 2015 by Routledge

  7. The 21st Century Meeting and Event Technologies

    Powerful Tools for Better Planning, Marketing, and Evaluation

    By Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt

    This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software,...

    To Be Published August 15th 2015 by Apple Academic Press

  8. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  9. Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Series: Routledge New Directions in Public Relations & Communication Research

    Where societies have a high penetration of new technologies combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. As so-called digital naturals become the norm, the...

    To Be Published August 19th 2015 by Routledge

  10. Using Social Marketing for Public Emergency Preparedness

    Social Change for Community Resilience

    By Nancy Meyer-Emerick

    Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to...

    To Be Published August 19th 2015 by Routledge