Forthcoming Marketing Books

Forthcoming Books – Page 3

21. Social Marketing

    From Tunes to Symphonies, 2nd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory...

    To Be Published September 29th 2013 by Routledge
22. Challenging Consumption

    Pathways to a more Sustainable Future

    Edited by Anna Davies, Frances Fahy, Henrike Rau

    Series: Routledge Explorations in Environmental Studies

    This book examines the topic of sustainable consumption, an important emerging topic in the academic discourse on sustainable development and global environmental change. Throughout the book, transdisciplinary insights from sociology, geography and political science are developed to highlight major...

    To Be Published September 29th 2013 by Routledge
23. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set...

    To Be Published September 30th 2013 by Routledge
24. Business Communication

    2nd Edition

    By Peter Hartley, Peter Chatterton

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to survive during economic downturn and recovery. This thoroughly revamped new edition summarises basic principles of effective communication and shows how...

    To Be Published October 14th 2013 by Routledge
25. Neurobusiness

    The Management Implications of Neuroscience

    By Stephen Rhys Thomas

    The book is an exploration of recent advances in neuroscience and their implications for the conduct and management of business. This means everything from ideation to selling, and understanding its context will necessitate a tour of many ‘neuro’ disciplines relevant to business. The book's ...

    To Be Published October 14th 2013 by Routledge
26. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    To Be Published October 28th 2013 by Routledge
27. De-Marketing

    Edited by Nigel Bradley, Jim Blythe

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand...

    To Be Published October 29th 2013 by Routledge
28. Strategic Corporate Financial Communications

    The Stock Price Story

    By Ian Westbrook

    In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and share price...

    To Be Published October 31st 2013 by Routledge
29. The Routledge Handbook of Tourism Marketing

    Edited by Scott Mccabe

    The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of...

    To Be Published November 18th 2013 by Routledge
30. Public Service Efficiency

    Theories and Evidence

    By Rhys Andrews, Tom Entwistle

    Series: Routledge Critical Studies in Public Management

    The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focused on the costs of service delivery, governments across the world have introduced a series of business like practices – from performance management to...

    To Be Published November 29th 2013 by Routledge