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Books by Subject

Forthcoming Marketing Books

You are currently browsing 21–30 of 88 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 3

  1. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the...

    To Be Published December 2nd 2014 by Routledge

  2. Implementing SAP® CRM

    The Guide for Business and Technology Managers

    By Vivek Kale

    This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating&...

    To Be Published December 2nd 2014 by Auerbach Publications

  3. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    To Be Published December 2nd 2014 by Routledge

  4. Routledge Library Editions: Consumer Behaviour

    By Various

    Series: Routledge Library Editions: Consumer Behaviour

    Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying...

    To Be Published December 2nd 2014 by Routledge

  5. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie...

    To Be Published December 2nd 2014 by Routledge

  6. Consumer Profiles (RLE Consumer Behaviour)

    An Introduction to Psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    To Be Published December 2nd 2014 by Routledge

  7. Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Series: Routledge Library Editions: Consumer Behaviour

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory....

    To Be Published December 2nd 2014 by Routledge

  8. The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Series: Routledge Library Editions: Consumer Behaviour

    This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different...

    To Be Published December 2nd 2014 by Routledge

  9. Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Series: Routledge Library Editions: Consumer Behaviour

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic...

    To Be Published December 2nd 2014 by Routledge

  10. Ethnic Marketing

    Culturally sensitive theory and practice

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,...

    To Be Published December 15th 2014 by Routledge