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Books by Subject

Forthcoming Marketing Books

You are currently browsing 31–40 of 115 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 4

  1. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice...

    To Be Published August 21st 2015 by Routledge

  2. Nation branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation...

    To Be Published August 26th 2015 by Routledge

  3. Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    Series: Researching Social Psychology

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,...

    To Be Published September 7th 2015 by Psychology Press

  4. The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and...

    To Be Published September 8th 2015 by Routledge

  5. The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon R. Foxall

    Series: Routledge Companions in Business, Management and Accounting

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the...

    To Be Published September 11th 2015 by Routledge

  6. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published September 15th 2015 by Psychology Press

  7. Environmental Advertising in China and the USA

    Structures of Desire

    By Xinghua Li

    Series: Routledge Studies in Environmental Communication and Media

    Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US. As the world’s two largest consumer economies, China and the US both face intense environmental problems due to their rising...

    To Be Published September 15th 2015 by Routledge

  8. Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

    To Be Published September 17th 2015 by Routledge

  9. Pricing and the Sales Force

    Edited by Andreas Hinterhuber, Stephan M Liozu

    Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting"--...

    To Be Published September 25th 2015 by Routledge

  10. The New Consumer Psychology

    Scanning buying behavior with MRI of the mind

    By (Leo) Sang Min Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined...

    To Be Published September 28th 2015 by Routledge