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Books by Subject

Forthcoming Marketing Books

You are currently browsing 31–40 of 112 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 4

  1. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published September 30th 2015 by Routledge

  2. Hospitality Sales in the Digital Age

    By Howard Feiertag, Kathleen Hogan, John J. Hogan

    This new textbook has been designed for use in hospitality programs as well as for practitioners in the industry. The book includes case studies, critical thinking exercises, Q&A sections, recommended reading, recommended viewing (via YouTube or other resources), and assignments. In this...

    To Be Published September 30th 2015 by Apple Academic Press

  3. Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the...

    To Be Published September 30th 2015 by Routledge

  4. The Marketing Planning Workbook

    European edition

    By Noel Capon

    To Be Published September 30th 2015 by Routledge

  5. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under...

    To Be Published October 1st 2015 by Routledge

  6. Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For decades, branding has been considered as an important value creator and, as a result, a management priority. Yet what constitutes a brand is still contentious and elusive. Tilde Heding’s review of brand management is unrivalled as an impartial, thorough and structured introduction to the...

    To Be Published October 1st 2015 by Routledge

  7. Consumer Psychology in a Social Media World

    Edited by Claudiu Dimofte, Curtis Haugtvedt, Richard Yalch

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of...

    To Be Published October 6th 2015 by Routledge

  8. Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    To Be Published October 18th 2015 by Routledge

  9. Markets and the Arts of Attachment

    Edited by Liz McFall, Franck Cochoy, Joe Deville

    Series: CRESC

    Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies....

    To Be Published October 30th 2015 by Routledge