Skip to Content

Books by Subject

Forthcoming Marketing Books

You are currently browsing 31–40 of 116 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 4

  1. Public Relations, Activism, and Social Change

    Speaking Up

    By Kristin Demetrious

    Series: Routledge Research in Public Relations

    Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and...

    To Be Published May 21st 2015 by Routledge

  2. Asia's Entrepreneurs

    Dilemmas, Risks and Opportunities

    By Virginia Cha, Jennifer Lien

    This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent...

    To Be Published May 30th 2015 by Routledge

  3. Odyssey --The Business of Consulting

    How to Build, Grow, and Transform Your Consulting Business

    By Imelda K. Butler, Shayne Tracy

    This book provides a career framework for consultants to build, grow and turnaround their consulting business by being brilliant on the basics. A companion book to the Odyssey Consulting Institute's suite of learning materials, the authors present a system, methodology and process for consultants...

    To Be Published June 5th 2015 by Productivity Press

  4. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is...

    To Be Published June 18th 2015 by Routledge

  5. CEO Branding

    Theories and practice

    Edited by Marc Fetscherin

    The CEO Brand seeks to advance our understanding of the impact that a CEO has on the firm, and the ways in which this "human brand" interacts with and affects the corporation both in financial terms (firm performance, and profits), and non-financial terms (trust, and corporate reputation). In...

    To Be Published June 23rd 2015 by Routledge

  6. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  7. Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Series: Sport Management Series

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and...

    To Be Published June 30th 2015 by Routledge

  8. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand...

    To Be Published June 30th 2015 by Routledge

  9. Strategic Social Media

    By Kelli Matthews

    Series: Routledge Communication Series

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical...

    To Be Published July 1st 2015 by Routledge

  10. Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices on writing in English to communicate and connect with a global marketplace. This text has a...

    To Be Published July 1st 2015 by Routledge