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Books by Subject

Forthcoming Marketing Books

You are currently browsing 31–40 of 92 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 4

  1. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast moving political and media environment is...

    To Be Published January 13th 2015 by Routledge

  2. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    To Be Published January 19th 2015 by Routledge

  3. Transparency, Public Relations and the Mass Media

    Combating Media Bribery Worldwide

    By Katerina Tsetsura, Dean Kruckeberg

    Series: Routledge Research in Public Relations

    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...

    To Be Published January 30th 2015 by Routledge

  4. How to Market Books

    By Alison Baverstock

    Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and...

    To Be Published January 30th 2015 by Routledge

  5. Business Communication

    Rethinking your professional practice for the post-digital age, 2nd Edition

    By Peter Hartley, Peter Chatterton

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations...

    To Be Published February 3rd 2015 by Routledge

  6. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 6th 2015 by Routledge

  7. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    To Be Published February 11th 2015 by Routledge

  8. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 13th 2015 by Routledge

  9. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 27th 2015 by Routledge

  10. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yao, Richard Mizerski, Claire Lambert

    This is a cutting edge book that describes and tests the way we look at brand performance within a category for different countries with very different cultures. The book outlines an innovative method to predict consumers' loyalty and choices and the performance of brands. This enables the...

    To Be Published February 28th 2015 by Routledge