Forthcoming Marketing Books

Forthcoming Books – Page 4

31. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without...

    To Be Published November 29th 2013 by Routledge
32. Digital Marketing

    A Practical Approach, 2nd Edition

    By Alan Charlesworth

    Digital Marketing: a practical approach, Second Edition is still the only textbook to offer students a step-by-step guide to the key issues in the implementation of online marketing tactics. Unlike other texts on emarketing strategy, it addresses the basic issues at the "coal face" of operational...

    To Be Published November 29th 2013 by Routledge
33. Cases in Public Relations Management

    2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    To Be Published November 30th 2013 by Routledge
34. The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

    Series: Routledge Companions in Business, Management and Accounting

    The face of Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields and technological breakthroughs occurring on a regular basis, the future of marketing is set to be very exciting. Going beyond a state-of-the-art...

    To Be Published November 30th 2013 by Routledge
35. Organizations and the Media

    Organizing in a Mediatized World

    Edited by Josef Pallas, Lars Strannegård

    Series: Routledge Studies in Management, Organizations and Society

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, and has witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their...

    To Be Published November 30th 2013 by Routledge
36. Marketing Management

    Worldwide Cases

    By Luiz Moutinho

    The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of...

    To Be Published December 2nd 2013 by Routledge
37. Political Marketing

    Principles and Applications, 2nd Edition

    By Jennifer Lees-Marshment

    Political Marketing 2nd Edition continues to be the most comprehensive textbook to focus on political marketing. Fully revised and updated throughout, it introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win...

    To Be Published December 14th 2013 by Routledge
38. Agricultural Supply Chains and the Challenge of Price Risk

    By John Williams

    Series: Earthscan Food and Agriculture

    This book discusses the issues of integration within food and fibre supply chains and the challenges of price risk. Integration and price risk are interwoven in agricultural supply chains through the problems of production risk and hoarding. Without integration through commercial trade...

    To Be Published December 14th 2013 by Routledge
39. Segmentation, Revenue Management and Pricing Analytics

    By Tudor Bodea, Mark Ferguson

    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing...

    To Be Published December 19th 2013 by Routledge
40. Customers' Cross Buying Behaviours in Asian Banking Services

    Cases of South Korea and Taiwan

    By You-il Lee

    The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has...

    To Be Published December 29th 2013 by Routledge