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Forthcoming Marketing Books

You are currently browsing 41–50 of 113 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Markets and the Arts of Attachment

    Edited by Liz McFall, Franck Cochoy, Joe Deville

    Series: CRESC

    Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies....

    To Be Published October 30th 2015 by Routledge

  2. Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    Edited by Pauline Maclaran, Liz Parsons

    This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses. Renowned thought leaders Pauline Maclaran and Liz...

    To Be Published October 31st 2015 by Routledge

  3. The Poetic Turn in Marketing and Consumer Behaviour

    Spring Songs and Older Spices

    Edited by Roel Wijland

    Series: Routledge Studies in Critical Marketing

    To Be Published October 31st 2015 by Routledge

  4. Principles of Political Marketing

    By Philip Harris, Bruce Newman, Stephan Henneberg, Robert Ormrod

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published November 1st 2015 by Routledge

  5. Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    To Be Published November 1st 2015 by Routledge

  6. Propaganda and Nation Building

    Selling the Irish Free State

    By Kevin Hora

    Series: Routledge New Directions in Public Relations & Communication Research

    This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of...

    To Be Published November 1st 2015 by Routledge

  7. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published November 1st 2015 by Psychology Press

  8. Consumer Economics

    Issues and Behaviors

    By Elizabeth Goldsmith

    To Be Published November 1st 2015 by Routledge

  9. Destination Marketing

    An International Perspective

    Edited by Metin Kozak, Nazmi Kozak

    Series: Routledge Advances in Tourism

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches....

    To Be Published November 1st 2015 by Routledge

  10. Destination Marketing

    2nd Edition

    By Steven Pike

    To Be Published November 1st 2015 by Routledge