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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 93 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 6th 2015 by Routledge

  2. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    To Be Published February 11th 2015 by Routledge

  3. Strategic Public Relations Management

    Planning and Managing Effective Communication Programs, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 13th 2015 by Routledge

  4. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 27th 2015 by Routledge

  5. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yao, Richard Mizerski, Claire Lambert

    This is a cutting edge book that describes and tests the way we look at brand performance within a category for different countries with very different cultures. The book outlines an innovative method to predict consumers' loyalty and choices and the performance of brands. This enables the...

    To Be Published February 28th 2015 by Routledge

  6. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    To Be Published March 1st 2015 by Routledge

  7. Corporate Branding

    Areas, Arenas and Approaches

    Edited by TC Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published March 15th 2015 by Routledge

  8. Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by...

    To Be Published March 15th 2015 by Routledge

  9. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 15th 2015 by Routledge

  10. Global Issues in Pharmaceutical Marketing

    By Lea Katsanis

    Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing,...

    To Be Published March 20th 2015 by Routledge