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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 114 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Essentials of Sino-Foreign Business Management and Negotiation

    By Thomas Leung Kim-Ping, Stephen Ko, Alison Elizabeth Lloyd, Susan Souk-man Leung

    Environmental pressures in China and home institutional environments exert fundamental influences on Sino-foreign business management and negotiation. Foreign business executives have been anxious to monitor their company brand reputations, manage the Chinese culture and carefully scrutinize...

    To Be Published April 30th 2015 by Routledge

  2. Corporate Branding

    Areas, Arenas and Approaches

    Edited by Tc Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published April 30th 2015 by Routledge

  3. Global Marketing

    4th Edition

    By Kate Gillespie, David Hennessey

    To Be Published April 30th 2015 by Routledge

  4. Routledge Handbook of Political Marketing

    By Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    To Be Published April 30th 2015 by Routledge

  5. Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Series: Routledge New Directions in Public Relations & Communication Research

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing...

    To Be Published May 7th 2015 by Routledge

  6. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 8th 2015 by Routledge

  7. Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely...

    To Be Published May 8th 2015 by Routledge

  8. Challenging Corporate Social Responsibility

    Lessons for Public Relations from the Casino Industry

    By Jessalynn Strauss

    Series: Routledge New Directions in Public Relations & Communication Research

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting...

    To Be Published May 14th 2015 by Routledge

  9. Asia's Entrepreneurs

    Dilemmas, Risks and Opportunities

    By Virginia Cha, Jennifer Lien

    This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent...

    To Be Published May 30th 2015 by Routledge

  10. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is...

    To Be Published May 31st 2015 by Routledge