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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 122 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Asia's Entrepreneurs

    Dilemmas, Risks and Opportunities

    By Virginia Cha, Jennifer Lien

    This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent...

    To Be Published May 30th 2015 by Routledge

  2. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published June 1st 2015 by Routledge

  3. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is...

    To Be Published June 18th 2015 by Routledge

  4. CEO Branding

    Theories and practice

    Edited by Marc Fetscherin

    The CEO Brand seeks to advance our understanding of the impact that a CEO has on the firm, and the ways in which this "human brand" interacts with and affects the corporation both in financial terms (firm performance, and profits), and non-financial terms (trust, and corporate reputation). In...

    To Be Published June 23rd 2015 by Routledge

  5. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  6. Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Series: Sport Management Series

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and...

    To Be Published June 30th 2015 by Routledge

  7. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer disadvantage is of growing importance as a research topic for those exploring wellbeing. Conditions such as homelessness, poverty, addiction and immigration affect how people experience and respond to the marketplace and vice versa. Building on this research, the originality of this book...

    To Be Published June 30th 2015 by Routledge

  8. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand...

    To Be Published June 30th 2015 by Routledge

  9. Strategic Social Media

    By Kelli Matthews

    Series: Routledge Communication Series

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical...

    To Be Published July 1st 2015 by Routledge

  10. Global Issues in Pharmaceutical Marketing

    By Lea Prevel Katsanis

    Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing,...

    To Be Published July 1st 2015 by Routledge