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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 112 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. On The Origins of Self-Service

    By Franck Cochoy

    Series: Routledge Studies in the History of Marketing

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the...

    To Be Published August 13th 2015 by Routledge

  2. The 21st Century Meeting and Event Technologies

    Powerful Tools for Better Planning, Marketing, and Evaluation

    By Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt

    This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software,...

    To Be Published August 14th 2015 by Apple Academic Press

  3. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 18th 2015 by Routledge

  4. Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Series: Routledge New Directions in Public Relations & Communication Research

    Where societies have a high penetration of new technologies combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. As so-called digital naturals become the norm, the...

    To Be Published August 18th 2015 by Routledge

  5. Using Social Marketing for Public Emergency Preparedness

    Social Change for Community Resilience

    By Nancy Meyer-Emerick

    Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to...

    To Be Published August 18th 2015 by Routledge

  6. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice...

    To Be Published August 20th 2015 by Routledge

  7. Nation branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation...

    To Be Published August 25th 2015 by Routledge

  8. Propaganda and Nation Building

    Selling the Irish Free State

    By Kevin Hora

    Series: Routledge New Directions in Public Relations & Communication Research

    This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of...

    To Be Published August 30th 2015 by Routledge

  9. Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    Series: Researching Social Psychology

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,...

    To Be Published August 31st 2015 by Psychology Press

  10. The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and...

    To Be Published September 7th 2015 by Routledge