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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 94 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    To Be Published February 28th 2015 by Routledge

  2. Sales Management

    Analysis and decision-making, 9th edition

    By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

    To Be Published March 9th 2015 by Routledge

  3. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 12th 2015 by Routledge

  4. Corporate Branding

    Areas, Arenas and Approaches

    Edited by TC Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published March 14th 2015 by Routledge

  5. Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by...

    To Be Published March 14th 2015 by Routledge

  6. Global Issues in Pharmaceutical Marketing

    By Lea Katsanis

    Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing,...

    To Be Published March 19th 2015 by Routledge

  7. Challenging Corporate Social Responsibility

    Lessons for Public Relations from the Casino Industry

    By Jessalynn Strauss

    Series: Routledge New Directions in Public Relations & Communication Research

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting...

    To Be Published March 19th 2015 by Routledge

  8. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability often are designed to instill fear and force change, not because we believe in it, but because we fear the consequences of inaction. We also far too often are faced with adverts that use sustainability images in order to sell their product, which are not sustainable...

    To Be Published March 29th 2015 by Routledge

  9. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under...

    To Be Published March 31st 2015 by Routledge

  10. Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Michael V. Testani, Sr., Sean A. Gillespie, Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales...

    To Be Published March 31st 2015 by Productivity Press