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Books by Subject

Forthcoming Marketing Books

You are currently browsing 41–50 of 111 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 5

  1. Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation...

    To Be Published November 30th 2015 by Routledge

  2. Global Marketing

    Contemporary Theory, Practice and Cases, 2nd Edition

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond...

    To Be Published November 30th 2015 by Routledge

  3. Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Series: Events Management

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues...

    To Be Published November 30th 2015 by Routledge

  4. Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    To Be Published December 1st 2015 by Routledge

  5. Mastering AdWords

    Understand, Utilize, and Optimize Results in Google Adwords

    By Paige Miller

    Mastering AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing (SEM) applications. It serves not only as the essential "how to" guide that walks someone through the process of starting a Google campaign, but...

    To Be Published December 1st 2015 by Routledge

  6. The Economics of Quality, Grades and Brands (Routledge Revivals)

    By Peter Bowbrick

    Series: Routledge Revivals

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from...

    To Be Published December 2nd 2015 by Routledge

  7. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the...

    To Be Published December 2nd 2015 by Routledge

  8. Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For decades, branding has been considered as an important value creator and, as a result, a management priority. Yet what constitutes a brand is still contentious and elusive. Tilde Heding’s review of brand management is unrivalled as an impartial, thorough and structured introduction to the...

    To Be Published December 4th 2015 by Routledge

  9. The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published December 8th 2015 by Psychology Press

  10. Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Series: Routledge International Handbooks

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than...

    To Be Published December 8th 2015 by Routledge