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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 93 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    Series: Key Issues in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...

    To Be Published July 1st 2015 by Routledge

  2. The Psychology of Philanthropy

    The science behind giving

    By Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a...

    To Be Published July 1st 2015 by Routledge

  3. Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    To Be Published July 1st 2015 by Routledge

  4. Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing...

    To Be Published July 1st 2015 by Routledge

  5. Halal Matters

    Islam, Politics and Markets in Global Perspective

    Edited by Florence Bergeaud-Blackler, Johan Fischer, John Lever

    To Be Published July 1st 2015 by Routledge

  6. The Psychology of Social Influence

    Techniques, Applications and Limitations

    By Dariusz Dolinski

    This accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know...

    To Be Published July 1st 2015 by Psychology Press

  7. Environmental Advertising in China and the USA

    Structures of Desire

    By Xinghua Li

    Series: Routledge Studies in Environmental Communication and Media

    Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US. As the world’s two largest consumer economies, China and the US both face intense environmental problems due to their rising...

    To Be Published July 30th 2015 by Routledge

  8. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    To Be Published July 31st 2015 by Routledge

  9. The Marketing Book

    7th Edition

    Edited by Michael Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...

    To Be Published July 31st 2015 by Routledge

  10. The CEO Brand

    Theories and practice

    Edited by Marc Fetscherin

    The CEO Brand seeks to advance our understanding of the impact that a CEO has on the firm, and the ways in which this "human brand" interacts with and affects the corporation both in financial terms (firm performance, and profits), and non-financial terms (trust, and corporate reputation). In...

    To Be Published July 31st 2015 by Routledge