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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 116 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Twenty20 and the Future of Cricket

    Edited by Chris Rumford

    Series: Sport in the Global Society – Contemporary Perspectives

    Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

    To Be Published November 14th 2015 by Routledge

  2. Retail and Social Change

    By Steven Miles

    Series: Routledge Advances in Sociology

    In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience....

    To Be Published November 30th 2015 by Routledge

  3. Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation...

    To Be Published November 30th 2015 by Routledge

  4. Global Marketing

    Contemporary theory, practice and cases

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond...

    To Be Published November 30th 2015 by Routledge

  5. Customer Engagement

    Contemporary issues and challenges

    Edited by Rod Brodie, Linda Hollebeek, Jodie Conduit

    How customers and consumer behavior has been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions...

    To Be Published November 30th 2015 by Routledge

  6. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie Marsh, Hongmei Li, Ilke Kardes

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published December 1st 2015 by Routledge

  7. Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    To Be Published December 1st 2015 by Routledge

  8. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    To Be Published December 1st 2015 by Routledge

  9. Satellite Marketing

    Using Social Media to Create Engagement

    By Kevin Popovic

    Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers will learn why successful marketing has evolved from product-centric to customer-centric, as well as lessons learned from...

    To Be Published December 14th 2015 by Productivity Press

  10. Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Michael V. Testani, Sr., Sean A. Gillespie, Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales...

    To Be Published December 15th 2015 by Productivity Press