Skip to Content

Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 88 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are...

    To Be Published June 30th 2015 by Routledge

  2. Nation branding

    2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the groundbreaking first textbook to provide an overview of nation branding. Nation branding is recently established but fast-growing practice in which the principles of brand management are applied to countries...

    To Be Published June 30th 2015 by Routledge

  3. Consumers and Their Brands

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    To Be Published June 30th 2015 by Routledge

  4. Strategic Social Media

    By Kelli Matthews

    Series: Routledge Communication Series

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical...

    To Be Published July 1st 2015 by Routledge

  5. Vulnerable Consumers

    Conditions, Contexts and Characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    To Be Published July 1st 2015 by Routledge

  6. The Psychology of Philanthropy

    The science behind giving

    By Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a...

    To Be Published July 1st 2015 by Routledge

  7. Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    To Be Published July 1st 2015 by Routledge

  8. Halal Matters

    Islam, Politics and Markets in Global Perspective

    Edited by Florence Bergeaud-Blackler, Johan Fischer, John Lever

    To Be Published July 1st 2015 by Routledge

  9. The Psychology of Social Influence

    Techniques, Applications and Limitations

    By Dariusz Dolinski

    This accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know...

    To Be Published July 1st 2015 by Psychology Press

  10. Trust, Power and Public Relations in Financial Markets

    By Clea Bourne

    Series: Routledge New Directions in Public Relations & Communication Research

    The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. As the ‘trust strategists’ of the corporate world, responsible for restoring trust...

    To Be Published July 15th 2015 by Routledge