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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 114 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published July 31st 2015 by Routledge

  2. Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel Piercy

    Nigel Piercy’s Market-Led Strategic Change has long been the text of choice for lecturers and executives who want an insightful, witty, provocative alternative to by-numbers guides to strategic marketing. This much-anticipated fifth edition has been carefully updated, now with Piercy’s...

    To Be Published July 31st 2015 by Routledge

  3. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    To Be Published July 31st 2015 by Routledge

  4. The Marketing Book

    7th Edition

    Edited by Michael Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...

    To Be Published July 31st 2015 by Routledge

  5. Ceo Branding

    Theories and practice

    Edited by Marc Fetscherin

    The CEO Brand seeks to advance our understanding of the impact that a CEO has on the firm, and the ways in which this "human brand" interacts with and affects the corporation both in financial terms (firm performance, and profits), and non-financial terms (trust, and corporate reputation). In...

    To Be Published July 31st 2015 by Routledge

  6. Nation branding

    2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the groundbreaking first textbook to provide an overview of nation branding. Nation branding is recently established but fast-growing practice in which the principles of brand management are applied to countries...

    To Be Published July 31st 2015 by Routledge

  7. The Dark Side of CRM

    By Bang Nguyen, Lyndon Simkin, Ana Domingos Canhoto

    Organizations have never have never known so much about their customers as they do today, and they are constantly finding new ways to build relationships with them—continuously interacting with them, discovering their needs, preferences and usage patterns—and CRM is the biggest tool in the process....

    To Be Published July 31st 2015 by Routledge

  8. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.With examples from dozens...

    To Be Published July 31st 2015 by Routledge

  9. The Science of Consumer Psychology

    By Sang Min Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The Science of Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer...

    To Be Published July 31st 2015 by Routledge

  10. Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    Series: Researching Social Psychology

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,...

    To Be Published August 1st 2015 by Psychology Press