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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 113 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Satellite Marketing

    Using Social Media to Create Engagement

    By Kevin Popovic

    Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers will learn why successful marketing has evolved from product-centric to customer-centric, as well as lessons learned from...

    To Be Published December 18th 2015 by Productivity Press

  2. Sales Force Management

    Leadership, Innovation, Technology - 12th edition, 12th Edition

    By Mark W. Johnston, Greg W. Marshall

    To Be Published December 30th 2015 by Routledge

  3. Transparency, Public Relations and the Mass Media

    Combating Media Bribery Worldwide

    By Katerina Tsetsura, Dean Kruckeberg

    Series: Routledge Research in Public Relations

    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...

    To Be Published December 31st 2015 by Routledge

  4. The Marketing Book

    7th Edition

    Edited by Michael Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...

    To Be Published December 31st 2015 by Routledge

  5. Cool Nations

    Media and the Social Imaginary of the Branded Country

    By Katja Valaskivi

    Series: Routledge Advances in Sociology

    To Be Published December 31st 2015 by Routledge

  6. Public Relations and the Public Interest

    By Jane Johnston

    Series: Routledge Research in Public Relations

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,...

    To Be Published December 31st 2015 by Routledge

  7. The Foundations of Marketing Practice

    A history of book marketing in Germany

    By Ronald A. Fullerton

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This...

    To Be Published December 31st 2015 by Routledge

  8. Tourism Marketing

    In the Age of the Consumer

    By Alastair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published January 1st 2016 by Routledge

  9. Making Smart Marketing Decisions with Big Data Analytics

    By Peter Verhoef, Edwin Kooge, Natasha Walk

    Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...

    To Be Published January 1st 2016 by Routledge

  10. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    To Be Published January 5th 2016 by Routledge