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Forthcoming Marketing Books

You are currently browsing 71–80 of 111 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Michael V. Testani, Sr., Sean A. Gillespie, Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales...

    To Be Published February 15th 2016 by Productivity Press

  2. Tourism Marketing

    In the Age of the Consumer

    By Alastair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published February 17th 2016 by Routledge

  3. "Big Food"

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise...

    To Be Published February 26th 2016 by Routledge

  4. Building Brands in Asia

    From the Inside Out

    By Tim Andrews, Wilson Chew

    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty....

    To Be Published February 28th 2016 by Routledge

  5. Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market...

    To Be Published February 28th 2016 by Routledge

  6. Strategic Marketing Management

    4th Edition

    By Richard M.S. Wilson, Colin Gilligan, Tony Hines

    Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made...

    To Be Published February 28th 2016 by Routledge

  7. Alternative Market Research Methods

    Market Sensing

    Edited by David Longbottom, Alison Lawson

    Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Research Methods: Market Sensing is a new approach to research that...

    To Be Published February 28th 2016 by Routledge

  8. Contemporary Selling

    Building Relationships, Creating Value - 5th edition, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    To Be Published February 28th 2016 by Routledge

  9. Fashion Marketing

    Contemporary Issues, 3rd Edition

    By Tony Hines

    This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features,...

    To Be Published March 1st 2016 by Routledge

  10. Addiction as Consumer Choice

    By Gordon Foxall

    Series: Routledge Studies in Marketing

    First published in 2014. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published March 1st 2016 by Routledge