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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 124 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For decades, branding has been considered as an important value creator and, as a result, a management priority. Yet what constitutes a brand is still contentious and elusive. Tilde Heding’s review of brand management is unrivalled as an impartial, thorough and structured introduction to the...

    To Be Published September 30th 2015 by Routledge

  2. Corporate Heritage

    Edited by John Balmer

    Heritage is a significant concern of many countries and sectors; identity is arguably the biggest concern of corporate brand experts. This new text is the first to incorporate both aspects by defining the exciting new area of corporate heritage. Corporate Heritage as a subdiscipline celebrates and...

    To Be Published September 30th 2015 by Routledge

  3. The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon Foxall

    Series: Routledge Companions in Business, Management and Accounting

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the...

    To Be Published October 4th 2015 by Routledge

  4. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published October 14th 2015 by Psychology Press

  5. Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    To Be Published October 29th 2015 by Routledge

  6. Markets and the Arts of Attachment

    Edited by Liz McFall, Franck Cochoy, Joe Deville

    Series: CRESC

    Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies....

    To Be Published October 29th 2015 by Routledge

  7. Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    Edited by Pauline Maclaran, Liz Parsons

    This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses. Renowned thought leaders Pauline Maclaran and Liz...

    To Be Published October 30th 2015 by Routledge

  8. Fashion Marketing

    Contemporary Issues, 3rd Edition

    By Tony Hines

    This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features,...

    To Be Published October 30th 2015 by Routledge

  9. Total Relationship Marketing

    4th Edition

    By Evert Gummesson

    There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationship Marketing, brings Evert Gummesson’s renowned guide...

    To Be Published October 30th 2015 by Routledge