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Books by Subject

Forthcoming Marketing Books

You are currently browsing 71–80 of 111 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published January 15th 2015 by Psychology Press

  2. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published January 15th 2015 by Routledge

  3. Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Michael V. Testani, Sr., Sean A. Gillespie, Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales...

    To Be Published January 26th 2015 by Productivity Press

  4. Transparency, Public Relations and the Mass Media

    Combating Media Bribery Worldwide

    By Katerina Tsetsura, Dean Kruckeberg

    Series: Routledge Research in Public Relations

    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...

    To Be Published January 30th 2015 by Routledge

  5. How to Market Books

    By Alison Baverstock

    Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and...

    To Be Published January 30th 2015 by Routledge

  6. Corporate Branding

    Areas, Arenas and Approaches

    Edited by TC Melewar, Sharifah Faridah Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it...

    To Be Published January 31st 2015 by Routledge

  7. Health, Food and Social Inequality

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data amassed by private companies, alongside epidemiological analysis of dietary type, social class and resulting health profiles, is used by the food industry to enable the social ranking of products and consumers...

    To Be Published January 31st 2015 by Routledge

  8. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any successful sports business or organization has to understand in detail its customers, products, and market opportunities. Sports Marketing: Data-Driven Practice is a comprehensive, engaging and practice-focused textbook that demonstrates how effective sports marketing should be research-based...

    To Be Published February 1st 2015 by Routledge

  9. Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    Series: Key Issues in Marketing Management

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...

    To Be Published February 1st 2015 by Routledge

  10. Analyzing Music in TV Commercials

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    To Be Published February 1st 2015 by Routledge