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Forthcoming Marketing Books

You are currently browsing 71–80 of 118 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by...

    To Be Published April 30th 2015 by Routledge

  2. Global Marketing

    Fourth edition

    By Kate Gillespie, David Hennessey

    To Be Published April 30th 2015 by Routledge

  3. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. The value public relations provide to organizations,...

    To Be Published May 1st 2015 by Routledge

  4. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published June 1st 2015 by Routledge

  5. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published June 30th 2015 by Routledge

  6. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering...

    To Be Published June 30th 2015 by Routledge

  7. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that...

    To Be Published June 30th 2015 by Routledge

  8. Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel Piercy

    Nigel Piercy’s Market-Led Strategic Change has long been the text of choice for lecturers and executives who want an insightful, witty, provocative alternative to by-numbers guides to strategic marketing. This much-anticipated fifth edition has been carefully updated, now with Piercy’s...

    To Be Published June 30th 2015 by Routledge

  9. The Handbook of Brand Management Scales

    By Lia Zarantonello, Véronique Pauwels-Delassus

    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales...

    To Be Published June 30th 2015 by Routledge

  10. Nation branding

    2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the groundbreaking first textbook to provide an overview of nation branding. Nation branding is recently established but fast-growing practice in which the principles of brand management are applied to countries...

    To Be Published June 30th 2015 by Routledge