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Forthcoming Marketing Books

You are currently browsing 71–80 of 113 forthcoming new books in the subject of Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books – Page 8

  1. The Marketing Book

    7th Edition

    Edited by Michael Baker, Susan Hart

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 30 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing...

    To Be Published October 30th 2015 by Routledge

  2. The Poetic Turn in Marketing and Consumer Behaviour

    Spring Songs and Older Spices

    Edited by Roel Wijland

    Series: Routledge Studies in Critical Marketing

    To Be Published October 30th 2015 by Routledge

  3. Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing...

    To Be Published October 30th 2015 by Routledge

  4. Corporate Heritage

    Edited by John Balmer

    Heritage is a significant concern of many countries and sectors; identity is arguably the biggest concern of corporate brand experts. This new text is the first to incorporate both aspects by defining the exciting new area of corporate heritage. Corporate Heritage as a subdiscipline celebrates and...

    To Be Published October 30th 2015 by Routledge

  5. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.With examples from dozens...

    To Be Published October 30th 2015 by Routledge

  6. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published October 31st 2015 by Routledge

  7. Principles of Political Marketing

    By Philip Harris, Bruce Newman, Stephan Henneberg, Robert Ormrod

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published October 31st 2015 by Routledge

  8. Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    To Be Published October 31st 2015 by Routledge

  9. Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Series: Routledge International Handbooks

    Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...

    To Be Published October 31st 2015 by Routledge

  10. Consumer Economics

    Issues and Behaviors

    By Elizabeth Goldsmith

    To Be Published October 31st 2015 by Routledge