Marketing Books

New and Published Books – Page 1

1. Political Marketing

   Strategic 'Campaign Culture'

   Edited by Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman

   Series: Routledge Research in Political Communication

   A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative...

   Published May 15th 2013 by Routledge
2. Marketing Database Analytics

   Transforming Data for Competitive Advantage

   By Andrew D. Banasiewicz

   Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but...

   Published May 14th 2013 by Routledge
3. Public Relations and Communication Management

   Current Trends and Emerging Topics

   Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

   Published May 12th 2013 by Routledge
4. Financial Services Marketing

   An International Guide to Principles and Practice, 2nd Edition

   By Christine Ennew, Nigel Waite

   This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial...

   Published May 8th 2013 by Routledge
5. Cultural Studies and Anti-Consumerism

   Edited by Sam Binkley, Jo Littler

   Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...

   Published April 14th 2013 by Routledge
6. Consumer-Citizens of China

   The Role of Foreign Brands in the Imagined Future China

   By Kelly Tian, Lily Dong

   Series: Routledge Contemporary China Series

   This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...

   Published April 14th 2013 by Routledge
7. Promoting Nonprofit Organizations

   A Reputation Management Approach

   By Ruth Ellen Kinzey

   Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

   Published April 7th 2013 by Routledge
8. Expanding Disciplinary Space: On the Potential of Critical Marketing

   Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

   Series: Key Issues in Marketing Management

   Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

   Published April 4th 2013 by Routledge
9. Consumer Behavior Analysis

   (A) Rational Approach to Consumer Choice

   Edited by Donald A. Hantula, Victoria K. Wells

   Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

   Published March 27th 2013 by Routledge
10. Business to Business Marketing Management

    A Global Perspective, 2nd Edition

    By Alan Zimmerman, Jim Blythe

    Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly...

    Published March 24th 2013 by Routledge