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Marketing Books

You are currently browsing 11–20 of 809 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Marketing and Marketing Assessment (RLE Marketing)

    By J. L. Sewell

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    Published August 21st 2014 by Routledge

  2. Export Strategy: Markets and Competition (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in...

    Published August 21st 2014 by Routledge

  3. Planning the Corporate Reputation (RLE Marketing)

    By Vic Markham

    Series: Routledge Library Editions: Marketing

    This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan....

    Published August 21st 2014 by Routledge

  4. Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and...

    Published August 21st 2014 by Routledge

  5. Industrial Advertising Copy (RLE Marketing)

    By R. Bigelow Lockwood

    Series: Routledge Library Editions: Marketing

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

    Published August 21st 2014 by Routledge

  6. Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    Series: Routledge Library Editions: Marketing

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with...

    Published August 21st 2014 by Routledge

  7. Marketing Organisation (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing...

    Published August 21st 2014 by Routledge

  8. Industrial Marketing Research (RLE Marketing)

    Management and Technique

    By Nicholas Stacey, Aubrey Wilson

    Series: Routledge Library Editions: Marketing

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

    Published August 21st 2014 by Routledge

  9. The Marketing Environment (RLE Marketing)

    By John A. Dawson

    Series: Routledge Library Editions: Marketing

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and...

    Published August 21st 2014 by Routledge

  10. Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards...

    Published August 21st 2014 by Routledge