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Books by Subject

Marketing Books

You are currently browsing 11–20 of 774 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the...

    Published June 22nd 2014 by Routledge

  2. Strategic Integrated Marketing Communications

    2nd Edition

    By Larry Percy

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image...

    Published June 17th 2014 by Routledge

  3. The Economics of Quality, Grades and Brands (Routledge Revivals)

    By Peter Bowbrick

    Series: Routledge Revivals

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from...

    Published June 13th 2014 by Routledge

  4. The Multinational Motor Industry (RLE International Business)

    By George Maxcy

    Series: Routledge Library Editions: International Business

    This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and...

    Published June 10th 2014 by Routledge

  5. Research in International Marketing (RLE International Business)

    Edited by Peter W Turnbull, Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation...

    Published June 10th 2014 by Routledge

  6. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 6th 2014 by Routledge

  7. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published June 6th 2014 by Routledge

  8. Business-to-Business

    A Global Network Perspective

    By Mario Glowik, Sarah Maria Bruhs

    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment....

    Published May 29th 2014 by Routledge

  9. Challenging Consumption

    Pathways to a more Sustainable Future

    Edited by Anna R. Davies, Frances Fahy, Henrike Rau

    Series: Routledge Studies in Sustainability

    Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and...

    Published May 28th 2014 by Routledge

  10. Real Estate Marketing

    Strategy, Personal Selling, Negotiation, Management, and Ethics

    By M. Joseph Sirgy

    Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this...

    Published May 23rd 2014 by Routledge