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Books by Subject

Marketing Books

You are currently browsing 11–20 of 769 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 5th 2014 by Routledge

  2. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published June 5th 2014 by Routledge

  3. Business-to-Business

    A Global Network Perspective

    By Mario Glowik, Sarah Maria Bruhs

    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment....

    Published May 28th 2014 by Routledge

  4. Challenging Consumption

    Pathways to a more Sustainable Future

    Edited by Anna R. Davies, Frances Fahy, Henrike Rau

    Series: Routledge Studies in Sustainability

    Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and...

    Published May 27th 2014 by Routledge

  5. Real Estate Marketing

    Strategy, Personal Selling, Negotiation, Management, and Ethics

    By M. Joseph Sirgy

    Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this...

    Published May 22nd 2014 by Routledge

  6. Digital Marketing

    A Practical Approach, 2nd Edition

    By Alan Charlesworth

    Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you...

    Published May 21st 2014 by Routledge

  7. Political Marketing

    Principles and Applications, 2nd Edition

    By Jennifer Lees-Marshment

    Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages...

    Published May 7th 2014 by Routledge

  8. Sustainable Event Management

    A Practical Guide, 2nd Edition

    By Meegan Jones

    Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical,...

    Published May 6th 2014 by Routledge

  9. Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Series: Routledge Research in Public Relations

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

    Published May 4th 2014 by Routledge

  10. Management and Technology in Knowledge, Service, Tourism & Hospitality

    Edited by Ford Lumban Gaol, Wyne Mars, Hoga Saragih

    Management and Technology in Knowledge, Service, Tourism and Hospitality 2013 contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments...

    Published April 28th 2014 by CRC Press