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Marketing Books

You are currently browsing 11–20 of 760 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Trade Among Multinationals (RLE International Business)

    Intra-Industry Trade and National Competitiveness

    By Donald C MacCharles

    Series: Routledge Library Editions: International Business

    In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive...

    Published March 20th 2014 by Routledge

  2. International Marketing (RLE International Business)

    A Strategic Approach to World Markets

    By Simon Majaro

    Series: Routledge Library Editions: International Business

    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

    Published March 20th 2014 by Routledge

  3. Strategies for International Industrial Marketing (RLE International Business)

    The Management of Customer Relationships in European Industrial Markets

    Edited by Peter W Turnbull, Jean-Paul Valla

    Series: Routledge Library Editions: International Business

    This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...

    Published March 20th 2014 by Routledge

  4. British Manufacturing Investment Overseas (RLE International Business)

    By David Shepherd, Aubrey Silberston, Roger Strange

    Series: Routledge Library Editions: International Business

    This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on...

    Published March 20th 2014 by Routledge

  5. Multinational Enterprises and Government Intervention (RLE International Business)

    By Thomas A Poynter

    Series: Routledge Library Editions: International Business

    Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure...

    Published March 20th 2014 by Routledge

  6. Perspectives on International Marketing - Re-issued (RLE International Business)

    Edited by Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on...

    Published March 20th 2014 by Routledge

  7. Segmentation, Revenue Management and Pricing Analytics

    By Tudor Bodea, Mark Ferguson

    The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing...

    Published March 11th 2014 by Routledge

  8. Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    By Margot Opdycke Lamme

    Series: Routledge Research in Public Relations

    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers...

    Published March 4th 2014 by Routledge

  9. Marketing and Consumption in Modern Japan

    By Kazuo Usui

    Series: Routledge Studies in the Growth Economies of Asia

    This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was...

    Published February 24th 2014 by Routledge

  10. Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published February 17th 2014 by Routledge