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Books by Subject

Marketing Books

You are currently browsing 21–30 of 868 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Building Customer-brand Relationships

    By Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro

    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together....

    Published November 18th 2014 by Routledge

  2. Advertising Media Planning

    A Brand Management Approach, 3rd Edition

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

    Published November 18th 2014 by Routledge

  3. Strategic Uses of Alternative Media: Just the Essentials

    Just the Essentials

    By Robyn Blakemen

    Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning....

    Published November 17th 2014 by Routledge

  4. Customer Visits: Building a Better Market Focus

    Building a Better Market Focus, 3rd Edition

    By Edward F. McQuarrie

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step...

    Published November 17th 2014 by Routledge

  5. Advertising Account Planning

    Planning and Managing an IMC Campaign, 2nd Edition

    Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression...

    Published November 17th 2014 by Routledge

  6. Go Figure! New Directions in Advertising Rhetoric

    By Edward F. McQuarrie, Barbara J. Phillips, Barbara J. Phillips

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or...

    Published November 13th 2014 by Routledge

  7. Essentials of International Marketing

    By Donald L. Brady

    Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the...

    Published November 13th 2014 by Routledge

  8. Advertising, Promotion, and New Media

    By Marla R. Stafford, Ronald J. Faber

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising...

    Published November 13th 2014 by Routledge

  9. Sales Management

    Analysis and Decision Making, 8th Edition

    Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups,...

    Published November 6th 2014 by Routledge

  10. Corporate Communication

    A Marketing Viewpoint

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...

    Published November 3rd 2014 by Routledge