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Marketing Books

You are currently browsing 21–30 of 807 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Marketing for the Developing Company (RLE Marketing)

    By John Winkler

    Series: Routledge Library Editions: Marketing

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many...

    Published August 21st 2014 by Routledge

  2. Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    Published August 21st 2014 by Routledge

  3. Managing Marketing Information (RLE Marketing)

    By Nigel Piercy, Martin Evans

    Series: Routledge Library Editions: Marketing

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information...

    Published August 21st 2014 by Routledge

  4. Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    Series: Routledge Library Editions: Marketing

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market...

    Published August 21st 2014 by Routledge

  5. Organization and Marketing (RLE Marketing)

    By Peter Spillard

    Series: Routledge Library Editions: Marketing

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in...

    Published August 21st 2014 by Routledge

  6. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    Published August 21st 2014 by Routledge

  7. Marketing (RLE Marketing)

    The Management Way

    By Arnold K. Weinstein

    Series: Routledge Library Editions: Marketing

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival....

    Published August 21st 2014 by Routledge

  8. The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    Series: Routledge Library Editions: Marketing

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

    Published August 21st 2014 by Routledge

  9. A History of Global Consumption

    1500 - 1800

    By Ina Baghdiantz McCabe

    In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical...

    Published August 19th 2014 by Routledge

  10. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    Published August 15th 2014 by Routledge