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Marketing Books

You are currently browsing 21–30 of 920 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Global Tourism and Informal Labour Relations

    The Small Scale Syndrome at Work

    By Godfrey Baladacchino

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork...

    Published April 10th 2015 by Routledge

  2. The Role of Service in the Tourism & Hospitality Industry

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014, (SERVE 2014), Gran Melia, Jakarta, Indonesia, 23-24 August 2014

    Edited by Ford Lumban Gaol, Fonny Hutagalung

    This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and...

    Published April 9th 2015 by CRC Press

  3. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published April 7th 2015 by Routledge

  4. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    Published April 1st 2015 by Routledge

  5. Retail Marketing

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside...

    Published March 26th 2015 by Routledge

  6. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 23rd 2015 by Routledge

  7. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    Published March 19th 2015 by Routledge

  8. Routledge Handbook of Political Marketing

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    Published March 13th 2015 by Routledge

  9. Asia's Entrepreneurs

    Dilemmas, Risks and Opportunities

    By Virginia Cha, Jennifer Lien

    This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from use of technology, how the technopreneurs raise funding to support their vision, and the subsequent...

    Published March 4th 2015 by Routledge

  10. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    Published March 3rd 2015 by Routledge