Skip to Content

Books by Subject

Marketing Books

You are currently browsing 21–30 of 924 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...

    Published April 21st 2015 by Routledge

  2. Sales Management

    By Gerbrand Rustenburg, Arnold Steenbeek

    This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a...

    Published April 21st 2015 by Routledge

  3. Advertising Media Workbook and Sourcebook

    4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to...

    Published April 14th 2015 by Routledge

  4. Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    Published April 13th 2015 by Routledge

  5. Advertising Media Planning

    A Brand Management Approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must...

    Published April 10th 2015 by Routledge

  6. AIDS and Business

    By Saskia Faulk, Jean-Claude Usunier

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and...

    Published April 10th 2015 by Routledge

  7. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published April 10th 2015 by Psychology Press

  8. Strategic Sales and Strategic Marketing

    Edited by Nikala Lane

    There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to...

    Published April 10th 2015 by Routledge

  9. Global Tourism and Informal Labour Relations

    The Small Scale Syndrome at Work

    By Godfrey Baladacchino

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork...

    Published April 10th 2015 by Routledge

  10. The Role of Service in the Tourism & Hospitality Industry

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014, (SERVE 2014), Gran Melia, Jakarta, Indonesia, 23-24 August 2014

    Edited by Ford Lumban Gaol, Fonny Hutagalung

    This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and...

    Published April 9th 2015 by CRC Press