Marketing Books

New and Published Books – Page 3

21. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge
22. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge
23. The Economic Implications of Advertising (RLE Advertising)

    By Otto Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge
24. The Economics of Advertising (RLE Advertising)

    By Frederic Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge
25. Public Relations and Nation Building

    Influencing Israel

    By Margalit Toledano, David McKie

    Series: Routledge New Directions in Public Relations & Communication Research

    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...

    Published March 17th 2013 by Routledge
26. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 13th 2013 by Routledge
27. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published March 10th 2013 by Routledge
28. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 5th 2013 by Routledge
29. Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Series: Routledge Advances in Event Research Series

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however...

    Published March 3rd 2013 by Routledge
30. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 24th 2013 by Routledge