Marketing Books

New and Published Books – Page 4

31. Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how...

    Published March 5th 2013 by Routledge
32. Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Series: Routledge Advances in Event Research Series

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however...

    Published March 3rd 2013 by Routledge
33. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 24th 2013 by Routledge
34. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 24th 2013 by Routledge
35. Sales Force Management

    Leadership, Innovation, Technology

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated...

    Published February 19th 2013 by Routledge
36. The Social Psychology of Expertise

    Case Studies in Research, Professional Domains, and Expert Roles

    By Harald A. Mieg

    Series: Expertise: Research and Applications Series

    The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc. It is the first book to link the psychology of expertise to sociology, particularly the sociology of professions. By examining the...

    Published February 13th 2013 by Psychology Press
37. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 7th 2013 by Routledge
38. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 17th 2012 by Routledge
39. The Routledge Companion to Digital Consumption

    Edited by Russell W. Belk, Rosa Llamas

    Series: Routledge Companions in Business, Management and Accounting

    The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

    Published December 17th 2012 by Routledge
40. Consumers and Individuals in China

    Standing Out, Fitting In

    By Michael B. Griffiths

    Series: Chinese Worlds

    Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real" individuals,...

    Published December 9th 2012 by Routledge