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Books by Subject

Marketing Books

You are currently browsing 31–40 of 868 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters...

    Published October 26th 2014 by Routledge

  2. Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    Published October 19th 2014 by Routledge

  3. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    Published October 7th 2014 by Routledge

  4. Market Management and Project Business Development

    By Hedley Smyth

    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B)...

    Published September 29th 2014 by Routledge

  5. Advertising and Violence

    Concepts and Perspectives

    By Nora J. Rifon, Marla B Royne, Les Carlson

    Series: Routledge Advances in Management and Business Studies

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective...

    Published September 29th 2014 by Routledge

  6. Power, Diversity and Public Relations

    By Lee Edwards

    Series: Routledge New Directions in Public Relations & Communication Research

    Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed...

    Published September 22nd 2014 by Routledge

  7. Morality and the Market (Routledge Revivals)

    Consumer Pressure for Corporate Accountability

    By N. Craig Smith

    Series: Routledge Revivals

    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains...

    Published September 21st 2014 by Routledge

  8. Retailing in Emerging Markets

    A policy and strategy perspective

    Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard

    Series: Routledge Studies in International Business and the World Economy

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in...

    Published September 17th 2014 by Routledge

  9. Chinese Consumers in a New Era

    Their Travel Behaviors and Psychology

    Edited by Kam Hung, Xiang (Robert) Li

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...

    Published September 17th 2014 by Routledge

  10. Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the...

    Published September 15th 2014 by Routledge