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Marketing Books

You are currently browsing 31–40 of 759 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Marketing: The Basics

    By Karl Moore, Niketh Pareek

    Series: The Basics

    Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this...

    Published October 30th 2013 by Routledge

  2. Transformational Growth and the Business Cycle

    Edited by Edward Nell

    This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving system in which the market selects and finances innovations, changing the character of costs and affecting the...

    Published October 24th 2013 by Routledge

  3. Ordinary Consumption

    Edited by Jukka Groncow, Alan Warde

    Series: Studies in Consumption and Markets

    First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 24th 2013 by Routledge

  4. Demarketing

    Edited by Nigel Bradley, Jim Blythe

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand...

    Published October 20th 2013 by Routledge

  5. Social Marketing

    From Tunes to Symphonies, 2nd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory...

    Published October 3rd 2013 by Routledge

  6. Managing Airports 4th Edition

    An international perspective

    By Anne Graham

    Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes...

    Published September 26th 2013 by Routledge

  7. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 19th 2013 by Routledge

  8. Pilgrimage in the Marketplace

    By Ian Reader

    Series: Routledge Studies in Religion, Travel, and Tourism

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the...

    Published September 19th 2013 by Routledge

  9. Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Series: Routledge Studies in International Business and the World Economy

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers...

    Published September 9th 2013 by Routledge

  10. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    Published September 2nd 2013 by Routledge