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Books by Subject

Marketing Books

You are currently browsing 31–40 of 920 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Managing Service Firms

    The Power of Managerial Marketing

    By Per Skålén

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a...

    Published February 27th 2015 by Routledge

  2. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    Published February 19th 2015 by Routledge

  3. How to Market Books

    5th Edition

    By Alison Baverstock

    'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the...

    Published February 18th 2015 by Routledge

  4. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    Published February 13th 2015 by Routledge

  5. Business-to-Business

    A Global Network Perspective

    By Mario Glowik, Sarah Maria Bruhs

    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment....

    Published February 13th 2015 by Routledge

  6. Corporate Reputation and Competitiveness

    By Rosa Chun, Rui Da Silva

    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a...

    Published February 9th 2015 by Routledge

  7. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    Published February 6th 2015 by Routledge

  8. Business Communication

    Rethinking your professional practice for the post-digital age, 2nd Edition

    By Peter Hartley, Peter Chatterton

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations...

    Published February 5th 2015 by Routledge

  9. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    Published February 2nd 2015 by Routledge

  10. Frameworks for Market Strategy

    European edition

    By Noel Capon

    Published January 31st 2015 by Routledge