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Marketing Books

You are currently browsing 41–50 of 912 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Series: Routledge Companions in Business, Management and Accounting

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the...

    Published December 8th 2014 by Routledge

  2. Implementing SAP® CRM

    The Guide for Business and Technology Managers

    By Vivek Kale

    In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of...

    Published December 3rd 2014 by Auerbach Publications

  3. Confidence, Credibility and Macroeconomic Policy

    By Farrokh Langdana

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 2nd 2014 by Routledge

  4. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    Published November 26th 2014 by Routledge

  5. Routledge Library Editions: Consumer Behaviour

    By Various

    Series: Routledge Library Editions: Consumer Behaviour

    Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying...

    Published November 26th 2014 by Routledge

  6. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon R. Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which...

    Published November 26th 2014 by Routledge

  7. Consumer Profiles (RLE Consumer Behaviour)

    An introduction to psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    Published November 26th 2014 by Routledge

  8. Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Series: Routledge Library Editions: Consumer Behaviour

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory....

    Published November 26th 2014 by Routledge

  9. The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Series: Routledge Library Editions: Consumer Behaviour

    This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different...

    Published November 26th 2014 by Routledge

  10. Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Series: Routledge Library Editions: Consumer Behaviour

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic...

    Published November 26th 2014 by Routledge