Skip to Content

Books by Subject

Marketing Books

You are currently browsing 41–50 of 870 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Chinese Consumers in a New Era

    Their Travel Behaviors and Psychology

    Edited by Kam Hung, Xiang (Robert) Li

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...

    Published September 17th 2014 by Routledge

  2. Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the...

    Published September 15th 2014 by Routledge

  3. Advertising Account Planning

    Planning and Managing an IMC Campaign, 3rd Edition

    By Larry Kelley, Donald W. Jugenheimer

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners....

    Published September 14th 2014 by Routledge

  4. Devising Consumption

    Cultural Economies of Insurance, Credit and Spending

    By Liz Mcfall

    Series: CRESC

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and...

    Published September 10th 2014 by Routledge

  5. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published September 10th 2014 by Psychology Press

  6. Relationship Management and the Management of Projects

    By Hedley Smyth

    Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects,...

    Published September 8th 2014 by Routledge

  7. Political Marketing in the United States

    Edited by Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...

    Published August 26th 2014 by Routledge

  8. Routledge Library Editions: Marketing (27 vols)

    By Various

    Series: Routledge Library Editions: Marketing

    This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and...

    Published August 21st 2014 by Routledge

  9. Tourism Marketing and Management in the Caribbean (RLE Marketing)

    Edited by Dennis J. Gayle, Jonathan N. Goodrich

    Series: Routledge Library Editions: Marketing

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then...

    Published August 21st 2014 by Routledge

  10. The Rise and Fall of Mass Marketing (RLE Marketing)

    Edited by Richard S. Tedlow, Geoffrey G. Jones

    Series: Routledge Library Editions: Marketing

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have...

    Published August 21st 2014 by Routledge