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Marketing Books

You are currently browsing 691–700 of 864 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Defective Bosses

    Working for the ”Dysfunctional Dozen”

    By William Winston, Kerry D Carson, Paula P Carson

    If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and...

    Published September 13th 1998 by Routledge

  2. Marketing Professional Services

    By Michael Roe

    Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants...

    Published August 23rd 1998 by Routledge

  3. Service Industries Marketing

    New Approaches

    Edited by Mark Gabbott, Gillian Hogg

    This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it...

    Published July 31st 1998 by Routledge

  4. The CIM Handbook of Strategic Marketing

    By Colin Egan, Michael Thomas

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely...

    Published July 30th 1998 by Routledge

  5. Technology-Based Learning

    Maximizing Human Performance and Corporate Success

    By Michael J. Marquardt, Greg Kearsley

    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning:Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge...

    Published July 28th 1998 by CRC Press

  6. Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

    By William Winston, Jonathan T Scott

    Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager’s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world’s largest industry--leisure and recreation--and gives you practical tips and surefire...

    Published July 16th 1998 by Routledge

  7. Marketing Your City, U.S.A.

    A Guide to Developing a Strategic Tourism Marketing Plan

    By Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the...

    Published July 15th 1998 by Routledge

  8. Defining Your Market

    Winning Strategies for High-Tech, Industrial, and Service Firms

    By William Winston, Art Weinstein

    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers,...

    Published July 14th 1998 by Routledge

  9. Your Guide to Developing an Ergonomics Process

    By Alison Heller-Ono

    The occurrence of Cumulative Trauma Disorders (CTDs) and Repetitive Motion Injuries (RMIs) is increasing at an alarming rate, dramatically affecting today's workforce. The symptoms of these disorders develop slowly over time. Workers often ignore the discomfort, hoping it will resolve itself....

    Published June 28th 1998 by CRC Press