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Marketing Books

You are currently browsing 691–700 of 920 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Training for a Smart Workforce

    Edited by Rod Gerber, Colin Lankshear

    In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises. But is this any more than another 'fast capitalist' slogan? What substance can be given to the idea? What are its associated values and practices? This book...

    Published May 25th 2000 by Routledge

  2. Strategic Management in Central and Eastern Europe

    By Erdener Kaynak, Peter Geib, Lucie Pfaff

    Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The...

    Published May 5th 2000 by Routledge

  3. Cross-National Consumer Psychographics

    By Erdener Kaynak, Lynn R Kahle

    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...

    Published May 1st 2000 by Routledge

  4. Machiavelli, Marketing and Management

    By Phil Harris, Andrew Lock, Patricia Rees

    This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and...

    Published April 20th 2000 by Routledge

  5. Cross-National and Cross-Cultural Issues in Food Marketing

    By Erdener Kaynak

    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency...

    Published April 11th 2000 by Routledge

  6. Culture and International Business

    By Kip Becker

    Management strategies to help you profit in the international realm!What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your...

    Published April 7th 2000 by Routledge

  7. Using Public Relations Strategies to Promote Your Nonprofit Organization

    By Ruth Ellen Kinzey

    Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also...

    Published April 6th 2000 by Routledge

  8. Consumer Behavior in Travel and Tourism

    By Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality...

    Published March 10th 2000 by Routledge

  9. The Employment Impact of Innovation

    Evidence and Policy

    Edited by Mario Pianta, Marco Vivarelli

    Series: Routledge Studies in the Modern World Economy

    The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces can easily counterbalance the labour-saving impact of innovation is contrasted in this book with...

    Published March 9th 2000 by Routledge

  10. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published March 1st 2000 by Routledge