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Marketing Books

You are currently browsing 691–700 of 887 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Alignment

    A Provider's Guide to Managing the Practice of Health Care

    By William Winston, Paul A Sommers

    Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to...

    Published May 25th 1999 by Routledge

  2. Beyond Reductionism

    Gateways for Learning and Change

    By Neil Douglas, Terry Wykowski

    Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations. The authors argue that the dynamics that restrain the efforts of leaders transcend personal attributes and...

    Published May 17th 1999 by CRC Press

  3. The Channel Advantage

    By Tim Furey, Lawrence Friedman

    'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy...

    Published May 14th 1999 by Routledge

  4. Relationship Marketing

    By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

    Published May 12th 1999 by Routledge

  5. The Manager's Guide to Competitive Marketing Strategies, Second Edition

    By Norton Paley

    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a...

    Published April 29th 1999 by CRC Press

  6. Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts

    Edited by John Fernie, Leigh Sparks

    The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship...

    Published April 26th 1999 by CRC Press

  7. Understanding Learning at Work

    Edited by David Boud, John Garrick

    Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and transform organizations. This volume brings together leading experts from the United States, Britain, Australia and New Zealand to critically evaluate the...

    Published March 24th 1999 by Routledge

  8. Untold Millions

    Secret Truths About Marketing to Gay and Lesbian Consumers

    By John Dececco, Phd, Grant Lukenbill

    The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers....

    Published March 18th 1999 by Routledge

  9. Performance Management in the 21st Century

    Solutions for Business, Education, and Family

    By Norman Jones

    Fulfilling the need for research on leadership, management, motivation, and human development, 21st Century Performance Management: Solutions for Business, Education, and the Family reveals how businesses and other institutions have suffered due to neglect of those skills.Based on concepts...

    Published March 15th 1999 by CRC Press

  10. Global Change and Intellectual Property Agencies

    An Institutional Perspective

    By Bruce Doern

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 6th 1999 by Routledge