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Marketing Books

You are currently browsing 691–700 of 815 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Implementation of Total Quality Management

    A Comprehensive Training Program

    By Erdener Kaynak, Rolf E Rogers

    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all...

    Published March 5th 1997 by Routledge

  2. Reengineering Performance Management Breakthroughs in Achieving Strategy Through People

    By Tracey Weiss

    Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing individual, team and organizational effectiveness. It is ideal for any manager responsible for...

    Published March 5th 1997 by CRC Press

  3. Marketing Research That Pays Off

    Case Histories of Marketing Research Leading to Success in the Marketplace

    By William Winston, Larry Percy

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has...

    Published February 23rd 1997 by Routledge

  4. Work and Occupation in Modern Turkey

    Edited by Erol Kahveci, Theo Nichols, Nadir Sugur

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published February 19th 1997 by Routledge

  5. Understanding Customers

    2nd Edition

    By Chris Rice

    This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each...

    Published February 12th 1997 by Routledge

  6. The Guide to National Professional Certification Programs

    2nd Edition

    By Phillip A. Barnhart

    Published January 27th 1997 by CRC Press

  7. Environmental Marketing

    Strategies, Practice, Theory, and Research

    By William Winston, Alma T Mintu-Wimsatt

    Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly &...

    Published January 6th 1997 by Routledge

  8. Paying for the Piper

    Capital and Labour in Britain's Offshore Oil Industry

    By Charles Woolfson, John Foster, Matthais Beck

    Series: Routledge Studies in Employment and Work Relations in Context

    First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 1st 1997 by Routledge

  9. Real Dream Teams

    Seven Practices Used by World-Class Team Leaders to Achieve Extraordinary Results

    By Robert Fisher, Bo Thomas

    Want to achieve spectacular success in your personal and business life? Looking for ways to mold and capture superior teamwork, cohesion, and bone-deep dedication? Put Real Dream Teams on your list of must reads.From the headlines used to describe groups such as the 1992 U.S. Olympic basketball...

    Published December 25th 1996 by CRC Press

  10. Buy This Book

    Studies in Advertising and Consumption

    By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes...

    Published December 4th 1996 by Routledge