Skip to Content

Books by Subject

Marketing Books

You are currently browsing 691–700 of 819 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published April 30th 1997 by Psychology Press

  2. Systems of Innovation

    Technologies, Institutions and Organizations

    Edited by Charles Edquist

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published April 9th 1997 by Routledge

  3. High-Impact Sales Force Automation

    A Strategic Perspective

    By Glen Petersen

    What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And...

    Published April 2nd 1997 by CRC Press

  4. The High Cost of Low Morale...and what to do about it

    By Carol Hacker

    While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high...

    Published April 2nd 1997 by CRC Press

  5. Implementation of Total Quality Management

    A Comprehensive Training Program

    By Erdener Kaynak, Rolf E Rogers

    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all...

    Published March 5th 1997 by Routledge

  6. Reengineering Performance Management Breakthroughs in Achieving Strategy Through People

    By Tracey Weiss

    Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing individual, team and organizational effectiveness. It is ideal for any manager responsible for...

    Published March 5th 1997 by CRC Press

  7. Marketing Research That Pays Off

    Case Histories of Marketing Research Leading to Success in the Marketplace

    By William Winston, Larry Percy

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has...

    Published February 23rd 1997 by Routledge

  8. Work and Occupation in Modern Turkey

    Edited by Erol Kahveci, Theo Nichols, Nadir Sugur

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published February 19th 1997 by Routledge

  9. Understanding Customers

    2nd Edition

    By Chris Rice

    This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each...

    Published February 12th 1997 by Routledge

  10. The Guide to National Professional Certification Programs

    2nd Edition

    By Phillip A. Barnhart

    Published January 27th 1997 by CRC Press