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Books by Subject

Marketing Books

You are currently browsing 691–700 of 823 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. How Consumers Pick a Hotel

    Strategic Segmentation and Target Marketing

    By William Winston, Dennis J Cahill

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information...

    Published June 17th 1997 by Routledge

  2. Approaches to Sustainable Development

    By Richard M. Auty, Katrina Brown

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 11th 1997 by Routledge

  3. Marketing in Central and Eastern Europe

    By Erdener Kaynak

    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing...

    Published June 8th 1997 by Routledge

  4. Marketing Issues in Pacific Area Tourism

    By Kaye Sung Chon, Chris Ryan, John C Crotts

    Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism...

    Published May 6th 1997 by Routledge

  5. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published April 30th 1997 by Psychology Press

  6. Systems of Innovation

    Technologies, Institutions and Organizations

    Edited by Charles Edquist

    First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published April 9th 1997 by Routledge

  7. High-Impact Sales Force Automation

    A Strategic Perspective

    By Glen Petersen

    What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And...

    Published April 2nd 1997 by CRC Press

  8. The High Cost of Low Morale...and what to do about it

    By Carol Hacker

    While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high...

    Published April 2nd 1997 by CRC Press

  9. Implementation of Total Quality Management

    A Comprehensive Training Program

    By Erdener Kaynak, Rolf E Rogers

    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all...

    Published March 5th 1997 by Routledge

  10. Reengineering Performance Management Breakthroughs in Achieving Strategy Through People

    By Tracey Weiss

    Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing individual, team and organizational effectiveness. It is ideal for any manager responsible for...

    Published March 5th 1997 by CRC Press