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Marketing Books

You are currently browsing 691–700 of 901 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Globalization and Patterns of Labour Resistance

    By Jeremy Waddinton

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published September 1st 1999 by Routledge

  2. Fundamentals of Advertising

    2nd Edition

    By John Wilmshurst, Adrian Mackay

    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its...

    Published August 31st 1999 by Routledge

  3. Capturing the Complexity of Conflict

    Dealing with Violent Ethnic Conflicts of the Post-Cold War Era

    By Dennis J. D. Sandole

    First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published August 25th 1999 by Routledge

  4. The Ever Changing Organization

    Creating the Capacity for Continuous Change, Learning, and Improvement

    By Gerald R Pieters, Doyle W Young

    If you are: overwhelmed by the amount of change and the difficulty in making it happen, finding failure - or limited success - with the implementation of changes, disappointed in the growth or financial performance of your organization, and are looking for a strategy for improving your...

    Published August 25th 1999 by CRC Press

  5. The State and 'Globalization'

    Comparative Studies of Labour and Capital in National Economies

    Edited by Martin Upchurch

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published August 18th 1999 by Routledge

  6. Consumer Satisfaction in Medical Practice

    By William Winston, Paul A Sommers

    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent...

    Published August 3rd 1999 by Routledge

  7. History of Work and Labour Relations in the Royal Dockyards

    Edited by Ann Day, Kenneth Lunn

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published July 21st 1999 by Routledge

  8. Consumer Behavior in Asia

    Issues and Marketing Practice

    By Erdener Kaynak, Tsang-Sing Chan

    Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese...

    Published July 21st 1999 by Routledge

  9. Newer Insights into Marketing

    Cross-Cultural and Cross-National Perspectives

    Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling...

    Published July 19th 1999 by Routledge

  10. Management and Marketing of Services

    2nd Edition

    By Peter Mudie, Angela Cottam

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as...

    Published June 29th 1999 by Routledge