Marketing Books

New and Published Books – Page 70

691. The Global Business

     Four Key Marketing Strategies

     By Erdener Kaynak

     Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world...

     Published June 20th 1993 by Routledge
692. Direct Selling Channels

     By Bert Rosenbloom

     Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the...

     Published April 27th 1993 by Routledge
693. Product-Country Images

     Impact and Role in International Marketing

     By Nicolas Papadopoulos, Louise A Heslop

     This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of...

     Published April 25th 1993 by Routledge
694. Marketing Livestock and Meat

     By William H Lesser

     This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition...

     Published April 11th 1993 by CRC Press
695. A Guide to Preparing Cost-Effective Press Releases

     By William Winston, Robert H Loeffler

     A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree...

     Published March 31st 1993 by Routledge
696. The Theory and Philosophy of Organizations

     Critical Issues and New Perspectives

     Edited by John Hassard, Denis Pym

     The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or...

     Published March 17th 1993 by Routledge
697. Professional Services Marketing

     Strategy and Tactics

     By William Winston, Frederick G Crane

     The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must...

     Published January 19th 1993 by Routledge
698. Employee Assistance Programs in South Africa

     By R Paul Maiden

     Employee Assistance Programs (EAPs) are a relatively new development in South Africa, having emerged in the 1980s, and this groundbreaking book provides a comprehensive overview of these EAPs in South Africa. It gives readers a first-hand view of the myriad issues encountered by South African...

     Published November 22nd 1992 by Routledge
699. Fitness For Work

     The Role Of Physical Demands Analysis And Physical Capacity Assessment

     By T. M. Fraser

     Offers an occupational ergonomic analysis of medical selection procedures for disabled and able-bodied labour-market entrants. The book re-examines the concept of fitness for work and emphasizes humanitarian and legislative factors....

     Published August 9th 1992 by CRC Press
700. New Strategies in Higher Education Marketing

     By James A Burns, Thomas J Hayes

     With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to&...

     Published October 15th 1991 by Routledge