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Marketing Books

You are currently browsing 691–700 of 870 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 70

  1. Innovation in Marketing

    By Peter Doyle, Susan Bridgewater

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market....

    Published November 9th 1998 by Routledge

  2. Fundamentals of Corporate Communications

    By Richard Dolphin, David Reed

    The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major...

    Published October 25th 1998 by Routledge

  3. Organisational Learning and Effectiveness

    By Denton John

    Learning is increasingly seen as crucial to the success of organisations but many studies of the subject offer very little empirical evidence to substantiate this. Based upon in-depth research, including over seventy interviews with managers and employees, Organisational Learning and Effectiveness...

    Published October 21st 1998 by Routledge

  4. The Role of the Hospitality Industry in the Lives of Individuals and Families

    By Pamela R Cummings, Francis A Kwansa, Marvin B Sussman

    The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give...

    Published October 4th 1998 by Routledge

  5. Professionals and Policy

    Management Strategy in a Competitive World

    By Mike Bottery

    By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can...

    Published September 30th 1998 by Routledge

  6. Representing Consumers

    Voices, Views and Visions

    Edited by Barbara Stern

    Series: Routledge Interpretive Marketing Research

    Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book...

    Published September 23rd 1998 by Routledge

  7. Informal Learning in the Workplace

    Unmasking Human Resource Development

    By John Garrick

    Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential. Managers and HRD practitioners have attempted to deploy informal learning in the design of corporate cultures, however, most discussions of the subject have tended to be...

    Published September 16th 1998 by Routledge

  8. Defective Bosses

    Working for the ”Dysfunctional Dozen”

    By William Winston, Kerry D Carson, Paula P Carson

    If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and...

    Published September 13th 1998 by Routledge

  9. Marketing Professional Services

    By Michael Roe

    Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants...

    Published August 23rd 1998 by Routledge

  10. Service Industries Marketing

    New Approaches

    Edited by Mark Gabbott, Gillian Hogg

    This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it...

    Published July 31st 1998 by Routledge