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Marketing Books

You are currently browsing 701–710 of 809 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

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New and Published Books – Page 71

  1. Media Production Agreements

    A User's Guide for Film and Programme Makers

    By Philip Alberstat

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative...

    Published October 23rd 1996 by Routledge

  2. Green Marketing in a Unified Europe

    By Alma T Mintu-Wimsatt, Hector R Lozada

    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies...

    Published October 15th 1996 by Routledge

  3. Global Tourist Behavior

    By Erdener Kaynak, Muzaffer Uysal

    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide...

    Published October 2nd 1996 by Routledge

  4. Workplace Health

    Employee Fitness And Exercise

    Edited by John Kerr, Tom Cox, Amanda Jane Griffiths

    Series: Issues in Occupational Health

    Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee...

    Published September 30th 1996 by CRC Press

  5. Best Team Skills

    Fifty Key Skills for Unlimited Team Achievement

    By Lewis Losoncy

    Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available.Dr. Losoncy identifies the 50 skills that will most encourage your team members. Using 100 encouragement opportunity exercises, he works as...

    Published August 14th 1996 by CRC Press

  6. Global Perspectives in Cross-Cultural and Cross-National Consumer Research

    By Erdener Kaynak, Lalita Manrai

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...

    Published August 6th 1996 by Routledge

  7. R&D Decisions

    Strategy Policy and Innovations

    Edited by Alice Belcher, John Hassard, Stephen Procter

    Series: Routledge Research in Strategic Management

    R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers...

    Published July 31st 1996 by Routledge

  8. Problems of Economical and Political Transformation in the Balkans

    Edited by Ian Jeffries, Alin Teodorescu

    First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company....

    Published July 24th 1996 by Routledge

  9. Evolutionary Economics

    Post-Schumpeterian Contributions

    By Esben Sloth Andersen

    First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company....

    Published July 24th 1996 by Routledge

  10. Marketing Health Care Into the Twenty-First Century

    The Changing Dynamic

    By William Winston, Alan K Vitberg

    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an...

    Published July 9th 1996 by Routledge