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Marketing Books

You are currently browsing 701–710 of 815 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

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New and Published Books – Page 71

  1. French Resistance

    Individuals Versus the Company in French Corporate Life

    By Michael Johnson

    This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working...

    Published November 27th 1996 by Routledge

  2. Recent Advances in Tourism Marketing Research

    By Kaye Sung Chon, Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary

    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing...

    Published November 18th 1996 by Routledge

  3. A Cognitive Approach to Performance Appraisal

    By Angelo DeNisi

    Series: People and Organizations

    The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying psychology on which they are based holds true. Angelo DeNisi has spent 10 years conducting research...

    Published November 13th 1996 by Routledge

  4. Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector

    By Aino Halinen

    Series: Routledge Advances in Management and Business Studies

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client....

    Published November 13th 1996 by Routledge

  5. Professional Burnout

    Recent Developments In Theory And Research

    Edited by W ilmar B. Schaufeli

    Published November 7th 1996 by CRC Press

  6. The Multimedia Handbook

    By Tony Cawkell

    First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 23rd 1996 by Routledge

  7. Media Production Agreements

    A User's Guide for Film and Programme Makers

    By Philip Alberstat

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative...

    Published October 23rd 1996 by Routledge

  8. Green Marketing in a Unified Europe

    By Alma T Mintu-Wimsatt, Hector R Lozada

    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies...

    Published October 15th 1996 by Routledge

  9. Global Tourist Behavior

    By Erdener Kaynak, Muzaffer Uysal

    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide...

    Published October 2nd 1996 by Routledge

  10. Workplace Health

    Employee Fitness And Exercise

    Edited by John Kerr, Tom Cox, Amanda Jane Griffiths

    Series: Issues in Occupational Health

    Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee...

    Published September 30th 1996 by CRC Press