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Books by Subject

Marketing Books

You are currently browsing 701–710 of 921 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published March 1st 2000 by Routledge

  2. Restructuring in the Service Industries

    Management Reform and Workplace Relations in the UK Service Sector

    By Gavin Poynter

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 27th 2000 by Routledge

  3. Volunteerism Marketing

    New Vistas for Nonprofit and Public Sector Management

    By Walter W., Jr. Wymer

    Edited by Donald R. Self

    Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business,...

    Published January 17th 2000 by Routledge

  4. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 12th 2000 by Routledge

  5. How to Develop a Strategic Marketing Plan

    A Step-By-Step Guide

    By Norton Paley

    Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more...

    Published December 22nd 1999 by CRC Press

  6. The Political Economy of Telecommunicatons Reforms in Thailand

    By Sakkarin Niyomsilpa

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 11th 1999 by Routledge

  7. Economic Power in a Changing International System

    By Ewan Anderson

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 21st 1999 by Routledge

  8. Environmental Risk Communication

    Principles and Practices for Industry

    By Anthony Sadar, Mark Shull

    A public meeting with angry residents and eager reporters is a common feature on the local news. Whether addressing environmental, or other issues, the experience for the board members, consultants, and specialists at these meetings ranges from uncomfortable to nightmarish. The issues discussed in...

    Published September 28th 1999 by CRC Press

  9. Excellence in Advertising

    2nd Edition

    By Leslie Butterfield

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession....

    Published September 24th 1999 by Routledge

  10. Flexible Learning, Human Resource and Organisational Development

    Putting Theory to Work

    Edited by John Garrick, Viktor Jakupec

    Recent challenges facing higher and tertiary education such as the impact of globalisation and the emergence of new technologies, have called for a radical reconceptualisation of the teaching-learning nexus.This book addresses contemporary contexts of flexible learning and its practices, and...

    Published September 23rd 1999 by Routledge