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Marketing Books

You are currently browsing 701–710 of 759 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. Marketing University Outreach Programs

    By Ralph S Foster, William I Sauser, Donald Self

    Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the...

    Published March 2nd 1995 by Routledge

  2. Attribution Theory

    An Organizational Perspective

    By Mark Martinko

    With Special Contributions from Bernard Weiner Ph.D. (UCLA) and Robert Lord Ph.D. (Univ. of Akron)Attribution theory is concerned with peoples causal explanation for outcomes: successes and failures. The basic premise is that beliefs about outcomes are a primary determinant of expectations and,...

    Published February 27th 1995 by CRC Press

  3. A Marketing Approach to Physician Recruitment

    By William Winston, Don C Dodson, James O Hacker Jr

    A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the...

    Published February 27th 1995 by Routledge

  4. Occupational Stress

    A Handbook, 2nd Edition

    Edited by Rick Crandall, Pamela L Perrewe

    Bringing together renowned scholars, this handbook contains innovative current empirical and theoretical research in the area of job stress. The workplace is one of the major sources of stress in an individual's life. Placing this important topic in the context of a transactional process, this work...

    Published February 1st 1995 by CRC Press

  5. Work and Aging

    A European Prospective

    Edited by Jan Snel, R. Cremer

    In the past few years the topic of work and ageing has received much public and professional interest. The progressive "greying" of the population and its impact on work is a problem of widespread and growing concern, with major consequences for the economy in terms of productivity, performance,...

    Published January 29th 1995 by CRC Press

  6. New Technology Policy and Social Innovations in the Firm

    Edited by Jorge Niosi

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 18th 1995 by Routledge

  7. Japanese Distribution Channels

    In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers,...

    Published January 9th 1995 by Routledge

  8. Post-Capitalist Society

    By Peter Drucker

    "The basic economic resource - 'the means of production', to use the economist's term - is no longer capital, nor natural resources, nor 'labour'. it is an will be knowledge."With penetrating insight Peter Drucker describes the changes that are affecting politics, business and society itself. It is...

    Published October 31st 1994 by Routledge

  9. European Foreign Exchange Movements and Financial Institutions

    By John Doukas

    Here are new insights into the process of European financial integration which continues to remain in the forefront of international financial developments. Based on the most recent econometric techniques and theoretical innovations, this book provides a timely core of theoretical and empirical...

    Published October 18th 1994 by Routledge

  10. European Equity Markets and Corporate Financial Decisions

    By Ike Mathur, John Doukas

    This volume of research provides a deeper understanding of equity markets in Europe. European Equity Markets and Corporate Financial Decisions explores the current nature of corporate decisions faced by European financial managers, the highly interdependent financial and economic environment in...

    Published September 28th 1994 by Routledge