Skip to Content

Books by Subject

Marketing Books

You are currently browsing 701–710 of 924 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. Using Public Relations Strategies to Promote Your Nonprofit Organization

    By Ruth Ellen Kinzey

    Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also...

    Published April 6th 2000 by Routledge

  2. Consumer Behavior in Travel and Tourism

    By Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality...

    Published March 10th 2000 by Routledge

  3. The Employment Impact of Innovation

    Evidence and Policy

    Edited by Mario Pianta, Marco Vivarelli

    Series: Routledge Studies in the Modern World Economy

    The diffusion of information and communication technologies is rapidly changing the structure of advanced economies, raising new problems of technological unemployment. The view that market forces can easily counterbalance the labour-saving impact of innovation is contrasted in this book with...

    Published March 9th 2000 by Routledge

  4. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published March 1st 2000 by Routledge

  5. Restructuring in the Service Industries

    Management Reform and Workplace Relations in the UK Service Sector

    By Gavin Poynter

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 27th 2000 by Routledge

  6. Volunteerism Marketing

    New Vistas for Nonprofit and Public Sector Management

    By Walter W., Jr. Wymer

    Edited by Donald R. Self

    Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business,...

    Published January 17th 2000 by Routledge

  7. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 12th 2000 by Routledge

  8. How to Develop a Strategic Marketing Plan

    A Step-By-Step Guide

    By Norton Paley

    Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more...

    Published December 22nd 1999 by CRC Press

  9. The Political Economy of Telecommunicatons Reforms in Thailand

    By Sakkarin Niyomsilpa

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 11th 1999 by Routledge

  10. Economic Power in a Changing International System

    By Ewan Anderson

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 21st 1999 by Routledge