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Marketing Books

You are currently browsing 701–710 of 901 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. Tales from the Marketplace

    By Nigel F. Piercy

    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major...

    Published June 29th 1999 by Routledge

  2. The Guide to Financial Public Relations

    How to Stand Out in the Midst of Competitive Clutter

    By Larry Chambers

    The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print...

    Published June 16th 1999 by CRC Press

  3. State Regulation and the Politics of Public Service

    The Case of the Water Industry

    By Graham Taylor

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 2nd 1999 by Routledge

  4. Between Market, State and Kibbutz

    The Management and Transformation of Socialist Industry

    By Christopher Warhurst

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 2nd 1999 by Routledge

  5. Alignment

    A Provider's Guide to Managing the Practice of Health Care

    By William Winston, Paul A Sommers

    Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to...

    Published May 25th 1999 by Routledge

  6. Beyond Reductionism

    Gateways for Learning and Change

    By Neil Douglas, Terry Wykowski

    Beyond Reductionism: Gateways for Learning and Change takes a critical look at organizational learning and change management from a leadership perspective in late 20th century organizations. The authors argue that the dynamics that restrain the efforts of leaders transcend personal attributes and...

    Published May 17th 1999 by CRC Press

  7. The Channel Advantage

    By Tim Furey, Lawrence Friedman

    'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy...

    Published May 14th 1999 by Routledge

  8. Relationship Marketing

    By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

    Published May 12th 1999 by Routledge

  9. The Manager's Guide to Competitive Marketing Strategies, Second Edition

    By Norton Paley

    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a...

    Published April 29th 1999 by CRC Press

  10. Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts

    Edited by John Fernie, Leigh Sparks

    The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship...

    Published April 26th 1999 by CRC Press