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Marketing Books

You are currently browsing 701–710 of 870 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. The CIM Handbook of Strategic Marketing

    By Colin Egan, Michael Thomas

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely...

    Published July 30th 1998 by Routledge

  2. Technology-Based Learning

    Maximizing Human Performance and Corporate Success

    By Michael J. Marquardt, Greg Kearsley

    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning:Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge...

    Published July 28th 1998 by CRC Press

  3. Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

    By William Winston, Jonathan T Scott

    Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager’s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world’s largest industry--leisure and recreation--and gives you practical tips and surefire...

    Published July 16th 1998 by Routledge

  4. Marketing Your City, U.S.A.

    A Guide to Developing a Strategic Tourism Marketing Plan

    By Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the...

    Published July 15th 1998 by Routledge

  5. Defining Your Market

    Winning Strategies for High-Tech, Industrial, and Service Firms

    By William Winston, Art Weinstein

    Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers,...

    Published July 14th 1998 by Routledge

  6. Your Guide to Developing an Ergonomics Process

    By Alison Heller-Ono

    The occurrence of Cumulative Trauma Disorders (CTDs) and Repetitive Motion Injuries (RMIs) is increasing at an alarming rate, dramatically affecting today's workforce. The symptoms of these disorders develop slowly over time. Workers often ignore the discomfort, hoping it will resolve itself....

    Published June 28th 1998 by CRC Press

  7. Young Adult Women, Work and Family

    Living a Contradiction

    By Maureen Padfield, Ian Procter

    Series: Routledge Studies in Employment and Work Relations in Context

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 17th 1998 by Routledge

  8. Banking and Finance in Islands and Small States

    Edited by Michael Bowe, Lino Briguglio, James W. Dean

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company....

    Published June 3rd 1998 by Routledge

  9. Contextual Management

    A Global Perspective

    By Erdener Kaynak, Raghbir S Basi

    Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others...

    Published May 31st 1998 by Routledge