Skip to Content

Books by Subject

Marketing Books

You are currently browsing 701–710 of 819 new and published books in the subject of Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 71

  1. Environmental Marketing

    Strategies, Practice, Theory, and Research

    By William Winston, Alma T Mintu-Wimsatt

    Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly &...

    Published January 6th 1997 by Routledge

  2. Paying for the Piper

    Capital and Labour in Britain's Offshore Oil Industry

    By Charles Woolfson, John Foster, Matthais Beck

    Series: Routledge Studies in Employment and Work Relations in Context

    First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 1st 1997 by Routledge

  3. Real Dream Teams

    Seven Practices Used by World-Class Team Leaders to Achieve Extraordinary Results

    By Robert Fisher, Bo Thomas

    Want to achieve spectacular success in your personal and business life? Looking for ways to mold and capture superior teamwork, cohesion, and bone-deep dedication? Put Real Dream Teams on your list of must reads.From the headlines used to describe groups such as the 1992 U.S. Olympic basketball...

    Published December 25th 1996 by CRC Press

  4. Buy This Book

    Studies in Advertising and Consumption

    By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes...

    Published December 4th 1996 by Routledge

  5. French Resistance

    Individuals Versus the Company in French Corporate Life

    By Michael Johnson

    This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working...

    Published November 27th 1996 by Routledge

  6. Recent Advances in Tourism Marketing Research

    By Kaye Sung Chon, Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary

    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing...

    Published November 18th 1996 by Routledge

  7. A Cognitive Approach to Performance Appraisal

    By Angelo DeNisi

    Series: People and Organizations

    The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying psychology on which they are based holds true. Angelo DeNisi has spent 10 years conducting research...

    Published November 13th 1996 by Routledge

  8. Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector

    By Aino Halinen

    Series: Routledge Advances in Management and Business Studies

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client....

    Published November 13th 1996 by Routledge

  9. Professional Burnout

    Recent Developments In Theory And Research

    Edited by W ilmar B. Schaufeli

    Published November 7th 1996 by CRC Press

  10. The Multimedia Handbook

    By Tony Cawkell

    First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 23rd 1996 by Routledge