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Advertising Books

You are currently browsing 1–10 of 68 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Series: Routledge Research in Public Relations

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations...

    Published December 19th 2014 by Routledge

  2. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    Published December 18th 2014 by Routledge

  3. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 20th 2014 by Routledge

  4. Advertising Media Planning

    A Brand Management Approach, 3rd Edition

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

    Published November 18th 2014 by Routledge

  5. Strategic Uses of Alternative Media: Just the Essentials

    Just the Essentials

    By Robyn Blakemen

    Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning....

    Published November 17th 2014 by Routledge

  6. Advertising Account Planning

    Planning and Managing an IMC Campaign, 2nd Edition

    Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression...

    Published November 17th 2014 by Routledge

  7. Go Figure! New Directions in Advertising Rhetoric

    By Edward F. McQuarrie, Barbara J. Phillips, Barbara J. Phillips

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or...

    Published November 13th 2014 by Routledge

  8. Advertising, Promotion, and New Media

    By Marla R. Stafford, Ronald J. Faber

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising...

    Published November 13th 2014 by Routledge

  9. Advertising and Violence

    Concepts and Perspectives

    By Nora J. Rifon, Marla B Royne, Les Carlson

    Series: Routledge Advances in Management and Business Studies

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective...

    Published September 30th 2014 by Routledge

  10. Advertising Account Planning

    Planning and Managing an IMC Campaign, 3rd Edition

    By Larry Kelley, Donald W. Jugenheimer

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners....

    Published September 15th 2014 by Routledge