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Advertising Books

You are currently browsing 1–10 of 66 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 21st 2014 by Routledge

  2. Advertising Media Planning

    A Brand Management Approach, 3rd Edition

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

    Published November 18th 2014 by Routledge

  3. Strategic Uses of Alternative Media: Just the Essentials

    Just the Essentials

    By Robyn Blakemen

    Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning....

    Published November 17th 2014 by Routledge

  4. Advertising Account Planning

    Planning and Managing an IMC Campaign, 2nd Edition

    Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression...

    Published November 17th 2014 by Routledge

  5. Go Figure! New Directions in Advertising Rhetoric

    By Edward F. McQuarrie, Barbara J. Phillips, Barbara J. Phillips

    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or...

    Published November 13th 2014 by Routledge

  6. Advertising, Promotion, and New Media

    By Marla R. Stafford, Ronald J. Faber

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising...

    Published November 13th 2014 by Routledge

  7. Advertising and Violence: Concepts and Perspectives

    Concepts and Perspectives

    By Nora J. Rifon, Marla R Stafford, Les Carlson

    "Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall...

    Published September 30th 2014 by Routledge

  8. Advertising Account Planning

    Planning and Managing an IMC Campaign, 3rd edition

    By Larry Kelley, Donald W. Jugenheimer

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners....

    Published September 15th 2014 by Routledge

  9. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published September 11th 2014 by Psychology Press

  10. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

    Published August 12th 2014 by Routledge