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Advertising Books

You are currently browsing 1–10 of 80 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Series: Routledge Research in Public Relations

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations...

    Published December 22nd 2014 by Routledge

  2. Brand Builder Workbook

    By Pamela L. Mickelson

    Series: The Copy Workshop

    Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand...

    Published December 19th 2014 by Routledge

  3. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    Published December 14th 2014 by Routledge

  4. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 19th 2014 by Routledge

  5. Advertising and Violence

    Concepts and Perspectives

    By Nora J. Rifon, Marla B Royne, Les Carlson

    Series: Routledge Advances in Management and Business Studies

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective...

    Published September 29th 2014 by Routledge

  6. Advertising Account Planning

    Planning and Managing an IMC Campaign, 3rd Edition

    By Larry Kelley, Donald W. Jugenheimer

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners....

    Published September 14th 2014 by Routledge

  7. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published September 10th 2014 by Psychology Press

  8. Marketing Communications

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...

    Published August 11th 2014 by Routledge

  9. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 17th 2014 by Routledge

  10. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge