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Books by Subject

Forthcoming Advertising Books

You are currently browsing 1–10 of 15 forthcoming new books in the subject of Advertising — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge

  2. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  3. Environmental Advertising in China and the USA

    Structures of desire

    By Xinghua Li

    Series: Routledge Studies in Environmental Communication and Media

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods...

    To Be Published November 27th 2015 by Routledge

  4. Mastering AdWords

    Understand, Utilize, and Optimize Results in Google Adwords

    By Paige Miller

    Mastering AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing (SEM) applications. It serves not only as the essential "how to" guide that walks someone through the process of starting a Google campaign, but...

    To Be Published December 1st 2015 by Routledge

  5. The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published December 8th 2015 by Psychology Press

  6. Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect...

    To Be Published December 15th 2015 by Psychology Press

  7. Persuasion Ethics Today

    Edited by Margaret Duffy, Esther Thorson

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and...

    To Be Published December 30th 2015 by Routledge

  8. "Big Food"

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise...

    To Be Published February 26th 2016 by Routledge

  9. Video Game Marketing

    Unleashing the full potential of video games

    By Peter Zackariasson

    This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games....

    To Be Published March 1st 2016 by Routledge

  10. Corporate Heritage

    Edited by John Balmer

    Heritage is a significant concern of many countries and sectors; identity is arguably the biggest concern of corporate brand experts. This new text is the first to incorporate both aspects by defining the exciting new area of corporate heritage. Corporate Heritage as a subdiscipline celebrates and...

    To Be Published March 1st 2016 by Routledge