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Books by Subject

Forthcoming Advertising Books

You are currently browsing 1–10 of 14 forthcoming new books in the subject of Advertising — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is...

    To Be Published June 26th 2015 by Routledge

  2. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge

  3. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  4. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published September 15th 2015 by Psychology Press

  5. The Poetic Turn in Marketing and Consumer Behaviour

    Spring Songs and Older Spices

    Edited by Roel Wijland

    Series: Routledge Studies in Critical Marketing

    To Be Published October 31st 2015 by Routledge

  6. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published November 1st 2015 by Psychology Press

  7. Environmental Advertising in China and the USA

    Structures of desire

    By Xinghua Li

    Series: Routledge Studies in Environmental Communication and Media

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods...

    To Be Published November 19th 2015 by Routledge

  8. Corporate Heritage

    Edited by John Balmer

    Heritage is a significant concern of many countries and sectors; identity is arguably the biggest concern of corporate brand experts. This new text is the first to incorporate both aspects by defining the exciting new area of corporate heritage. Corporate Heritage as a subdiscipline celebrates and...

    To Be Published November 30th 2015 by Routledge

  9. Mastering AdWords

    Understand, Utilize, and Optimize Results in Google Adwords

    By Paige Miller

    To Be Published December 1st 2015 by Routledge

  10. "Big Food"

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise...

    To Be Published February 26th 2016 by Routledge