Forthcoming Advertising Books

Forthcoming Books

1. Global Advertising, Attitudes, and Audiences

   By Tony Wilson

   Series: Routledge Advances in Management and Business Studies

   Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

   To Be Published September 26th 2013 by Routledge
2. The Routledge Handbook of Strategic Communication

   Edited by Derina Holtzhausen, Ansgar Zerfass

   The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set...

   To Be Published September 30th 2013 by Routledge
3. Marketing Communications

   By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

   With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without...

   To Be Published November 29th 2013 by Routledge
4. The Political Economy of City Branding

   By Ari-Veikko Anttiroiko

   Series: Routledge Advances in Regional Economics, Science and Policy

   Most studies of city branding are written from a marketing or management perspective. This book is different, as the micro-management issues of city branding are discussed within a broader macro-theoretical or structural context while analysing questions from the point of view of local economic...

   To Be Published February 4th 2014 by Routledge
5. Improving the Performance of Sponsorship

   By Ardi Kolah

   To Be Published February 27th 2014 by Routledge