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Books by Subject

Forthcoming Advertising Books

You are currently browsing 1–10 of 16 forthcoming new books in the subject of Advertising — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published April 29th 2015 by Psychology Press

  2. The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language...

    To Be Published April 30th 2015 by Routledge

  3. Corporate Branding

    Areas, arenas and approaches

    Edited by T C Melewar, S F Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can&...

    To Be Published May 1st 2015 by Routledge

  4. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 21st 2015 by Routledge

  5. Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is...

    To Be Published June 18th 2015 by Routledge

  6. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge

  7. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  8. The Psychology of Advertising

    2nd Edition

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published September 15th 2015 by Psychology Press

  9. Environmental Advertising in China and the USA

    Structures of Desire

    By Xinghua Li

    Series: Routledge Studies in Environmental Communication and Media

    Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US. As the world’s two largest consumer economies, China and the US both face intense environmental problems due to their rising...

    To Be Published September 15th 2015 by Routledge

  10. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published October 15th 2015 by Psychology Press