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Advertising Books

You are currently browsing 11–20 of 67 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 17th 2014 by Routledge

  2. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge

  3. Interactive Marketing

    Revolution or Rhetoric?

    By Christopher Miles

    Series: Routledge Interpretive Marketing Research

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

    Published July 2nd 2014 by Routledge

  4. Brand Mascots

    And Other Marketing Animals

    Edited by Stephen Brown, Sharon Ponsonby-McCabe

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity...

    Published June 24th 2014 by Routledge

  5. The Economics of Quality, Grades and Brands (Routledge Revivals)

    By Peter Bowbrick

    Series: Routledge Revivals

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from...

    Published June 12th 2014 by Routledge

  6. The New Psychology of Money

    By Adrian Furnham

    The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms. Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the...

    Published April 30th 2014 by Routledge

  7. Advertising and Public Relations Research

    By Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley

    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by...

    Published February 27th 2014 by Routledge

  8. The Political Economy of City Branding

    By Ari-Veikko Anttiroiko

    Series: Routledge Advances in Regional Economics, Science and Policy

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric...

    Published February 5th 2014 by Routledge

  9. The Global Advertising Regulation Handbook

    By Mary Alice Shaver, Soontae An

    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but...

    Published October 29th 2013 by Routledge

  10. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    Published September 2nd 2013 by Routledge