Advertising Books

New and Published Books – Page 2

11. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge
12. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge
13. The Economic Implications of Advertising (RLE Advertising)

    By Otto Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge
14. The Economics of Advertising (RLE Advertising)

    By Frederic Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge
15. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 23rd 2012 by Routledge
16. Internet Advertising

    Theory and Research, 2nd Edition

    Edited by David W. Schumann, Esther Thorson

    Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

    Published August 15th 2012 by Psychology Press
17. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 22nd 2012 by Routledge
18. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 20th 2011 by Routledge
19. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

    Series: Routledge Studies in Human Geography

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published December 6th 2010 by Routledge
20. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    Published October 20th 2010 by Routledge