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Advertising Books

You are currently browsing 21–30 of 44 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 20th 2011 by Routledge

  2. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

    Series: Routledge Studies in Human Geography

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published December 6th 2010 by Routledge

  3. Public Relations Cases

    International Perspectives, 2nd Edition

    Edited by Danny Moss, Melanie Powell, Barbara DeSanto

    This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

    Published July 8th 2010 by Routledge

  4. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 27th 2010 by Psychology Press

  5. Interactive Marketing

    Revolution or Rhetoric?

    By Christopher Miles

    Series: Routledge Interpretive Marketing Research

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

    Published March 17th 2010 by Routledge

  6. Film Marketing

    By Finola Kerrigan

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary...

    Published September 2nd 2009 by Routledge

  7. The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;...

    Published May 21st 2009 by Routledge

  8. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 13th 2009 by Routledge

  9. Marketing in Developing Countries

    Nigerian Advertising in a Global and Technological Economy

    By Emmanuel C. Alozie

    Series: Routledge Studies in International Business and the World Economy

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

    Published April 5th 2009 by Routledge

  10. Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman

    By Edward P. Krugman

    Series: Marketing and Consumer Psychology Series

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

    Published May 27th 2008 by Routledge