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Advertising Books

You are currently browsing 31–40 of 44 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Brand Meaning

    By Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 27th 2008 by Psychology Press

  2. Imaging in Advertising

    Verbal and Visual Codes of Commerce

    By Fern L. Johnson

    The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role...

    Published November 30th 2007 by Routledge

  3. Practice of Advertising

    5th Edition

    By Adrian Mackay

    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.Based on the successful and highly...

    Published September 16th 2004 by Routledge

  4. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published February 22nd 2004 by Psychology Press

  5. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 19th 2003 by Routledge

  6. AdValue

    Edited by Leslie Butterfield

    Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary...

    Published February 12th 2003 by Routledge

  7. The Advertising Handbook

    2nd Edition

    The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The...

    Published November 21st 2001 by Routledge

  8. Advertising and Consumer Citizenship

    Gender, Images and Rights

    By Anne M. Cronin

    Series: Transformations

    Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and...

    Published October 25th 2000 by Routledge

  9. Excellence in Advertising

    2nd Edition

    By Leslie Butterfield

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession....

    Published September 23rd 1999 by Routledge

  10. Fundamentals of Advertising

    2nd Edition

    By John Wilmshurst, Adrian Mackay

    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its...

    Published August 31st 1999 by Routledge