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Advertising Books

You are currently browsing 31–40 of 85 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Advertising, The Uneasy Persuasion (RLE Advertising)

    Its Dubious Impact on American Society

    By Michael Schudson

    Series: Routledge Library Editions: Advertising

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...

    Published March 21st 2013 by Routledge

  2. Commercial Advertising (RLE Advertising)

    By Thomas Russell

    Series: Routledge Library Editions: Advertising

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

    Published March 21st 2013 by Routledge

  3. Outdoor Advertising (RLE Advertising)

    By Richard Nelson, Anthony Sykes

    Series: Routledge Library Editions: Advertising

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

    Published March 21st 2013 by Routledge

  4. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 21st 2013 by Routledge

  5. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 21st 2013 by Routledge

  6. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 21st 2013 by Routledge

  7. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 21st 2013 by Routledge

  8. The Get A Job Workshop

    Edited by Laurence Minsky

    Series: The Copy Workshop

    A road map for the new career landscape. FASTEN YOUR SEAT BELTS. From organizing your career to identifying the best opportunities in your market, this is the book that has what it takes to help those who have what it takes....

    Published March 3rd 2013 by Routledge

  9. Psychological Foundations of Marketing

    By Allan J. Kimmel

    A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...

    Published October 24th 2012 by Routledge

  10. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge