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Advertising Books

You are currently browsing 31–40 of 48 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. The Advertising Handbook

    3rd Edition

    By Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media;...

    Published May 21st 2009 by Routledge

  2. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 13th 2009 by Routledge

  3. Marketing in Developing Countries

    Nigerian Advertising in a Global and Technological Economy

    By Emmanuel C. Alozie

    Series: Routledge Studies in International Business and the World Economy

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

    Published April 5th 2009 by Routledge

  4. Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman

    By Edward P. Krugman

    Series: Marketing and Consumer Psychology Series

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

    Published May 27th 2008 by Routledge

  5. Brand Meaning

    By Mark Batey, Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 27th 2008 by Psychology Press

  6. Imaging in Advertising

    Verbal and Visual Codes of Commerce

    By Fern L. Johnson

    The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role...

    Published November 30th 2007 by Routledge

  7. Practice of Advertising

    5th Edition

    By Adrian Mackay

    The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.Based on the successful and highly...

    Published September 16th 2004 by Routledge

  8. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published February 22nd 2004 by Psychology Press

  9. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 19th 2003 by Routledge

  10. AdValue

    Edited by Leslie Butterfield

    Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary...

    Published February 12th 2003 by Routledge