Advertising Books

New and Published Books – Page 4

31. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    Published February 22nd 2004 by Psychology Press
32. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 19th 2003 by Routledge
33. AdValue

    Edited by Leslie Butterfield

    Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary...

    Published February 12th 2003 by Routledge
34. The Advertising Handbook

    2nd Edition

    The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The...

    Published November 21st 2001 by Routledge
35. Advertising and Consumer Citizenship

    Gender, Images and Rights

    By Anne M. Cronin

    Series: Transformations

    Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and...

    Published October 25th 2000 by Routledge
36. Excellence in Advertising

    2nd Edition

    By Leslie Butterfield

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession....

    Published September 23rd 1999 by Routledge
37. Fundamentals of Advertising

    2nd Edition

    By John Wilmshurst, Adrian Mackay

    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its...

    Published August 31st 1999 by Routledge
38. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published April 30th 1997 by Psychology Press
39. Buy This Book

    Studies in Advertising and Consumption

    By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

    Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes...

    Published December 4th 1996 by Routledge
40. Global and Multinational Advertising

    Edited by Basil G. Englis

    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical...

    Published August 31st 1994 by Psychology Press