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Advertising Books

You are currently browsing 31–40 of 83 new and published books in the subject of Advertising — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 21st 2013 by Routledge

  2. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 21st 2013 by Routledge

  3. The Get A Job Workshop

    Edited by Laurence Minsky

    Series: The Copy Workshop

    A road map for the new career landscape. FASTEN YOUR SEAT BELTS. From organizing your career to identifying the best opportunities in your market, this is the book that has what it takes to help those who have what it takes....

    Published March 3rd 2013 by Routledge

  4. Psychological Foundations of Marketing

    By Allan J. Kimmel

    A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...

    Published October 24th 2012 by Routledge

  5. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge

  6. Internet Advertising

    Theory and Research, 2nd Edition

    Edited by David W. Schumann, Esther Thorson

    Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

    Published August 16th 2012 by Psychology Press

  7. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 23rd 2012 by Routledge

  8. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 21st 2011 by Routledge

  9. Advertising Media Planning

    A Brand Management Approach, 3rd Edition

    By Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan

    Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

    Published December 15th 2011 by Routledge

  10. Strategic Uses of Alternative Media: Just the Essentials

    Just the Essentials

    By Robyn Blakemen

    Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning....

    Published October 15th 2011 by Routledge