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Consumer Behaviour Books

You are currently browsing 1–10 of 125 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    Series: 100 Cases

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    Published June 25th 2015 by Routledge

  2. Strong Brands, Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand...

    Published June 23rd 2015 by Routledge

  3. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards...

    Published May 28th 2015 by Routledge

  4. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    Published May 21st 2015 by Psychology Press

  5. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published April 10th 2015 by Psychology Press

  6. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    Published March 3rd 2015 by Routledge

  7. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    Published February 19th 2015 by Routledge

  8. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    Published February 2nd 2015 by Routledge

  9. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    Published January 8th 2015 by Routledge

  10. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    Published December 18th 2014 by Routledge