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Forthcoming Consumer Behaviour Books

You are currently browsing 1–10 of 43 forthcoming new books in the subject of Consumer Behaviour — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language...

    To Be Published April 30th 2015 by Routledge

  2. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 14th 2015 by Routledge

  3. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published June 12th 2015 by Psychology Press

  4. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    Series: Routledge Companions in Business, Management and Accounting

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  5. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand...

    To Be Published June 30th 2015 by Routledge

  6. Techniques of Social Influence

    The psychology of gaining compliance

    By Dariusz Dolinski

    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands, and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the...

    To Be Published July 28th 2015 by Routledge

  7. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge

  8. On The Origins of Self-Service

    By Franck Cochoy

    Series: Routledge Studies in the History of Marketing

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the...

    To Be Published August 14th 2015 by Routledge

  9. The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Series: Routledge Companions in Business, Management and Accounting

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

    To Be Published August 19th 2015 by Routledge

  10. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice...

    To Be Published August 21st 2015 by Routledge