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Forthcoming Consumer Behaviour Books

You are currently browsing 1–10 of 42 forthcoming new books in the subject of Consumer Behaviour — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 18th 2015 by Routledge

  2. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published April 29th 2015 by Psychology Press

  3. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 29th 2015 by Psychology Press

  4. The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language...

    To Be Published April 30th 2015 by Routledge

  5. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 8th 2015 by Routledge

  6. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  7. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand...

    To Be Published June 30th 2015 by Routledge

  8. Techniques of Social Influence

    The psychology of gaining compliance

    By Dariusz Dolinski

    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands, and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the...

    To Be Published July 28th 2015 by Routledge

  9. Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    Series: Researching Social Psychology

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,...

    To Be Published August 1st 2015 by Psychology Press

  10. The Psychology of Design

    Creating Consumer Appeal

    By Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements...

    To Be Published August 3rd 2015 by Routledge