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Forthcoming Consumer Behaviour Books

You are currently browsing 1–10 of 40 forthcoming new books in the subject of Consumer Behaviour — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 10th 2015 by Routledge

  2. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 27th 2015 by Routledge

  3. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 13th 2015 by Routledge

  4. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published April 29th 2015 by Psychology Press

  5. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 29th 2015 by Psychology Press

  6. The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language...

    To Be Published April 30th 2015 by Routledge

  7. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 8th 2015 by Routledge

  8. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published June 1st 2015 by Routledge

  9. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  10. Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Series: Routledge Studies in Critical Marketing

    Consumer disadvantage is of growing importance as a research topic for those exploring wellbeing. Conditions such as homelessness, poverty, addiction and immigration affect how people experience and respond to the marketplace and vice versa. Building on this research, the originality of this book...

    To Be Published June 30th 2015 by Routledge