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Forthcoming Consumer Behaviour Books

You are currently browsing 1–10 of 29 forthcoming new books in the subject of Consumer Behaviour — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. A History of Global Consumption

    1500 - 1800

    By Ina Baghdiantz McCabe

    In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical...

    To Be Published August 24th 2014 by Routledge

  2. Chinese Consumers in a New Era

    Their Travel Behaviors and Psychology

    Edited by Kam Hung, Xiang (Robert) Li

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...

    To Be Published September 9th 2014 by Routledge

  3. Devising Consumption

    Cultural Economies of Insurance, Credit and Spending

    By Liz Mcfall

    Series: CRESC

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and...

    To Be Published September 10th 2014 by Routledge

  4. Morality and the Market (Routledge Revivals)

    Consumer Pressure for Corporate Accountability

    By N. Craig Smith

    Series: Routledge Revivals

    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains...

    To Be Published September 11th 2014 by Routledge

  5. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    To Be Published September 24th 2014 by Routledge

  6. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    To Be Published September 30th 2014 by Routledge

  7. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    To Be Published November 24th 2014 by Routledge

  8. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    To Be Published December 1st 2014 by Routledge

  9. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie...

    To Be Published December 1st 2014 by Routledge

  10. Consumer Profiles (RLE Consumer Behaviour)

    An Introduction to Psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    To Be Published December 1st 2014 by Routledge