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Forthcoming Consumer Behaviour Books

You are currently browsing 1–10 of 39 forthcoming new books in the subject of Consumer Behaviour — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    Series: Routledge Contemporary Southeast Asia Series

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian...

    To Be Published January 4th 2015 by Routledge

  2. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 9th 2015 by Routledge

  3. Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food

    By Carolyn Mahoney

    Series: Routledge Studies in the Sociology of Health and Illness

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific...

    To Be Published February 26th 2015 by Routledge

  4. People and Products

    Consumer Behavior and Product Design

    By Allan J. Kimmel

    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and...

    To Be Published March 12th 2015 by Routledge

  5. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published April 28th 2015 by Psychology Press

  6. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 28th 2015 by Psychology Press

  7. The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language...

    To Be Published April 29th 2015 by Routledge

  8. Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Series: Routledge Studies in Sustainability

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this ground-breaking book identifies the factors that motivate people to...

    To Be Published May 7th 2015 by Routledge

  9. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published May 31st 2015 by Routledge

  10. On The Origins of Self-Service

    By Franck Cochoy

    Series: Routledge Studies in Critical Marketing

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the...

    To Be Published May 31st 2015 by Routledge