Skip to Content

Books by Subject

Consumer Behaviour Books

You are currently browsing 1–10 of 117 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. Waste Management and Sustainable Consumption

    Reflections on consumer waste

    Edited by Karin M. Ekström

    The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste. While research on waste management has previously focused on finding technological...

    Published December 22nd 2014 by Routledge

  2. Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    Series: Routledge Interpretive Marketing Research

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:...

    Published December 17th 2014 by Routledge

  3. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    Published December 10th 2014 by Routledge

  4. Confidence, Credibility and Macroeconomic Policy

    By Farrokh Langdana

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 1st 2014 by Routledge

  5. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    Published November 25th 2014 by Routledge

  6. Routledge Library Editions: Consumer Behaviour

    By Various

    Series: Routledge Library Editions: Consumer Behaviour

    Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying...

    Published November 25th 2014 by Routledge

  7. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon R. Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which...

    Published November 25th 2014 by Routledge

  8. Consumer Profiles (RLE Consumer Behaviour)

    An introduction to psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    Published November 25th 2014 by Routledge

  9. Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Series: Routledge Library Editions: Consumer Behaviour

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory....

    Published November 25th 2014 by Routledge

  10. The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Series: Routledge Library Editions: Consumer Behaviour

    This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different...

    Published November 25th 2014 by Routledge