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Consumer Behaviour Books

You are currently browsing 1–10 of 93 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage...

    Published April 14th 2014 by Routledge

  2. The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

    Series: Routledge Companions in Business, Management and Accounting

    Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going...

    Published December 16th 2013 by Routledge

  3. Public Service Efficiency

    Reframing the Debate

    By Rhys Andrews, Tom Entwistle

    Series: Routledge Critical Studies in Public Management

    The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focused on the costs of service delivery, governments across the world have introduced a series of business like practices – from performance management to...

    Published December 10th 2013 by Routledge

  4. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 27th 2013 by Routledge

  5. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    Published November 10th 2013 by Routledge

  6. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    Published November 10th 2013 by Routledge

  7. Consumers and Individuals in China

    Standing Out, Fitting In

    By Michael B. Griffiths

    Series: Chinese Worlds

    Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real" individuals,...

    Published November 10th 2013 by Routledge

  8. Ordinary Consumption

    Edited by Jukka Groncow, Alan Warde

    Series: Studies in Consumption and Markets

    First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 24th 2013 by Routledge

  9. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 19th 2013 by Routledge

  10. Pilgrimage in the Marketplace

    By Ian Reader

    Series: Routledge Studies in Religion, Travel, and Tourism

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the...

    Published September 19th 2013 by Routledge