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Consumer Behaviour Books

You are currently browsing 11–20 of 93 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    Series: Advances in Tourism

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial...

    Published July 28th 2013 by Routledge

  2. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry Jr.

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published July 10th 2013 by Routledge

  3. The Applied Economics of Weight and Obesity

    Edited by Mark P. Taylor

    This volume consists of a broad selection of studies on the applied economics of weight and obesity. The chapters cover a wide spectrum of topics, and employ a variety of applied techniques across a range of countries. Some of the issues explored include: the relationship between childhood obesity...

    Published July 9th 2013 by Routledge

  4. Interpreting Consumer Choice

    The Behavioural Perspective Model

    By Gordon Foxall

    Series: Routledge Interpretive Marketing Research

    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

    Published July 8th 2013 by Routledge

  5. Cultural Studies and Anti-Consumerism

    Edited by Sam Binkley, Jo Littler

    Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...

    Published April 14th 2013 by Routledge

  6. Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    By Kelly Tian, Lily Dong

    Series: Routledge Contemporary China Series

    This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...

    Published April 14th 2013 by Routledge

  7. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge

  8. Routledge Library Editions: Advertising

    Edited by Various

    Series: Routledge Library Editions: Advertising

    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of...

    Published March 20th 2013 by Routledge

  9. Advertising and Psychology (RLE Advertising)

    By Leslie Ernest Gill

    Series: Routledge Library Editions: Advertising

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...

    Published March 20th 2013 by Routledge

  10. Advertising at the Crossroads (RLE Advertising)

    By Max A. Geller

    Series: Routledge Library Editions: Advertising

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...

    Published March 20th 2013 by Routledge