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Consumer Behaviour Books

You are currently browsing 21–30 of 122 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Devising Consumption

    Cultural Economies of Insurance, Credit and Spending

    By Liz Mcfall

    Series: CRESC

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and...

    Published September 10th 2014 by Routledge

  2. A History of Global Consumption

    1500 - 1800

    By Ina Baghdiantz McCabe

    In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical...

    Published August 18th 2014 by Routledge

  3. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    Published August 14th 2014 by Routledge

  4. Word of Mouth and Social Media

    Edited by Allan J. Kimmel, Philip J. Kitchen

    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have...

    Published July 22nd 2014 by Routledge

  5. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 17th 2014 by Routledge

  6. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published July 3rd 2014 by Routledge

  7. Brand Mascots

    And Other Marketing Animals

    Edited by Stephen Brown, Sharon Ponsonby-McCabe

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity...

    Published June 24th 2014 by Routledge

  8. Marketing and the Common Good

    Essays from Notre Dame on Societal Impact

    Edited by Patrick E. Murphy, John F. Sherry

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...

    Published June 8th 2014 by Routledge

  9. Challenging Consumption

    Pathways to a more Sustainable Future

    Edited by Anna R. Davies, Frances Fahy, Henrike Rau

    Series: Routledge Studies in Sustainability

    Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and...

    Published May 27th 2014 by Routledge

  10. Transcultural Marketing

    By Marye Tharp

    Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles...

    Published May 21st 2014 by Routledge