Consumer Behaviour Books

New and Published Books – Page 3

21. Conversations on Consumption

    Edited by Jonathan Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    Published December 5th 2012 by Routledge
22. Psychological Foundations of Marketing

    By Allan J. Kimmel

    Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of...

    Published October 25th 2012 by Routledge
23. The Marketing Matrix

    How the Corporation Gets Its Power – And How We Can Reclaim It

    By Gerard Hastings

    In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are...

    Published October 2nd 2012 by Routledge
24. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 23rd 2012 by Routledge
25. Beyond the Consumption Bubble

    Edited by Karin Ekström, Kay Glans

    Series: Routledge Interpretive Marketing Research

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

    Published July 26th 2012 by Routledge
26. Multicultural Perspectives in Customer Behaviour

    Edited by Maria Piacentini, Charles Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published June 17th 2012 by Routledge
27. Digital Virtual Consumption

    Edited by Mike Molesworth, Janice Denegri Knott

    Series: Routledge Studies in Innovation, Organizations and Technology

    Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses...

    Published May 21st 2012 by Routledge
28. Organizations and the Bioeconomy

    The Management and Commodification of the Life Sciences

    By Alexander Styhre

    Series: Routledge Studies in Management, Organizations and Society

    The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,...

    Published May 15th 2012 by Routledge
29. Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline G. Close

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

    Published April 24th 2012 by Routledge
30. Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

    Published March 20th 2012 by Routledge