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Consumer Behaviour Books

You are currently browsing 31–40 of 116 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    Published November 10th 2013 by Routledge

  2. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    Published November 10th 2013 by Routledge

  3. Consumers and Individuals in China

    Standing Out, Fitting In

    By Michael B. Griffiths

    Series: Chinese Worlds

    Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real" individuals,...

    Published November 10th 2013 by Routledge

  4. Ordinary Consumption

    Edited by Jukka Groncow, Alan Warde

    Series: Studies in Consumption and Markets

    First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company....

    Published October 24th 2013 by Routledge

  5. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 19th 2013 by Routledge

  6. Pilgrimage in the Marketplace

    By Ian Reader

    Series: Routledge Studies in Religion, Travel, and Tourism

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the...

    Published September 19th 2013 by Routledge

  7. Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    Series: Advances in Tourism

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial...

    Published July 28th 2013 by Routledge

  8. The Applied Economics of Weight and Obesity

    Edited by Mark P. Taylor

    This volume consists of a broad selection of studies on the applied economics of weight and obesity. The chapters cover a wide spectrum of topics, and employ a variety of applied techniques across a range of countries. Some of the issues explored include: the relationship between childhood obesity...

    Published July 9th 2013 by Routledge

  9. Interpreting Consumer Choice

    The Behavioural Perspective Model

    By Gordon Foxall

    Series: Routledge Interpretive Marketing Research

    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

    Published July 8th 2013 by Routledge

  10. Cultural Studies and Anti-Consumerism

    Edited by Sam Binkley, Jo Littler

    Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...

    Published April 14th 2013 by Routledge