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Consumer Behaviour Books

You are currently browsing 41–50 of 103 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 21st 2013 by Routledge

  2. Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Series: Routledge Advances in Event Research Series

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however...

    Published March 4th 2013 by Routledge

  3. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 18th 2012 by Routledge

  4. The Routledge Companion to Digital Consumption

    Edited by Russell W. Belk, Rosa Llamas

    Series: Routledge Companions in Business, Management and Accounting

    The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

    Published December 18th 2012 by Routledge

  5. Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    Published December 6th 2012 by Routledge

  6. Psychological Foundations of Marketing

    By Allan J. Kimmel

    Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...

    Published October 24th 2012 by Routledge

  7. The Marketing Matrix

    How the Corporation Gets Its Power – And How We Can Reclaim It

    By Gerard Hastings

    In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are...

    Published October 3rd 2012 by Routledge

  8. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge

  9. Beyond the Consumption Bubble

    Edited by Karin M. Ekström, Kay Glans

    Series: Routledge Interpretive Marketing Research

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

    Published July 27th 2012 by Routledge

  10. Digital Virtual Consumption

    Edited by Mike Molesworth, Janice Denegri Knott

    Series: Routledge Studies in Innovation, Organizations and Technology

    Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses...

    Published May 22nd 2012 by Routledge