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Consumer Behaviour Books

You are currently browsing 41–50 of 116 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    By Kelly Tian, Lily Dong

    Series: Routledge Contemporary China Series

    A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This...

    Published April 14th 2013 by Routledge

  2. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge

  3. Routledge Library Editions: Advertising

    Edited by Various

    Series: Routledge Library Editions: Advertising

    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of...

    Published March 20th 2013 by Routledge

  4. Advertising and Psychology (RLE Advertising)

    By Leslie Ernest Gill

    Series: Routledge Library Editions: Advertising

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...

    Published March 20th 2013 by Routledge

  5. Advertising at the Crossroads (RLE Advertising)

    By Max A. Geller

    Series: Routledge Library Editions: Advertising

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...

    Published March 20th 2013 by Routledge

  6. Advertising A New Approach (RLE Advertising)

    By Walter Taplin

    Series: Routledge Library Editions: Advertising

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....

    Published March 20th 2013 by Routledge

  7. Advertising Today and Tomorrow (RLE Advertising)

    By W.A. Evans

    Series: Routledge Library Editions: Advertising

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...

    Published March 20th 2013 by Routledge

  8. Advertising Explained (RLE Advertising)

    By Dennis Caton

    Series: Routledge Library Editions: Advertising

    This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...

    Published March 20th 2013 by Routledge

  9. Advertising, The Uneasy Persuasion (RLE Advertising)

    Its Dubious Impact on American Society

    By Michael Schudson

    Series: Routledge Library Editions: Advertising

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...

    Published March 20th 2013 by Routledge

  10. Commercial Advertising (RLE Advertising)

    By Thomas Russell

    Series: Routledge Library Editions: Advertising

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

    Published March 20th 2013 by Routledge