Consumer Behaviour Books

New and Published Books – Page 8

71. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 14th 2001 by Routledge
72. Ordinary Consumption

    Edited by Jukka Groncow, Alan Warde

    Series: Studies in Consumption and Markets

    Ordinary Consumption promotes a distinctive approach to the understanding of the central practices of consumer society, a book with a controversial message, it will be a source of debate about the appropriate agenda for reserach....

    Published August 1st 2001 by Routledge
73. Consumer Value

    A Framework for Analysis and Research

    Edited by Morris Holbrook

    As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing...

    Published December 2nd 1998 by Routledge
74. Romancing the Market

    Edited by Stephen Brown, Bill Clarke, Anne Marie Doherty

    Series: Routledge Interpretive Marketing Research

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge...

    Published December 2nd 1998 by Routledge
75. Representing Consumers

    Voices, Views and Visions

    Edited by Barbara Stern

    Series: Routledge Interpretive Marketing Research

    Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book...

    Published September 23rd 1998 by Routledge
76. Conscious Capitalism

    By David A. Schwerin

    Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial and executive experience, Schwerin addresses contemporary issues faced regularly by people worldwide. Personal experiences, corporate field trip, and...

    Published May 5th 1998 by Routledge
77. Consumer Research

    Postcards From the Edge

    Edited by Stephen Brown, Darach Turley

    Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer...

    Published December 17th 1997 by Routledge
78. Cultivating Common Ground

    By Daniel Hanson

    Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our...

    Published August 6th 1997 by Routledge
79. Global Perspectives in Cross-Cultural and Cross-National Consumer Research

    By Erdener Kaynak, Lalita Manrai

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...

    Published August 6th 1996 by Routledge
80. Confidence, Credibility and Macroeconomic Policy

    By Richard Burdekin, Farrokh Langdana

    The authors explore the interaction between confidence and the credibility of the government's financial policies. It will be an invaluable guide for all those interested in macroeconomic policy....

    Published May 3rd 1995 by Routledge