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Consumer Behaviour Books

You are currently browsing 71–80 of 123 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 8

  1. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge

  2. Beyond the Consumption Bubble

    Edited by Karin M. Ekström, Kay Glans

    Series: Routledge Interpretive Marketing Research

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

    Published July 27th 2012 by Routledge

  3. Digital Virtual Consumption

    Edited by Mike Molesworth, Janice Denegri Knott

    Series: Routledge Studies in Innovation, Organizations and Technology

    Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses...

    Published May 22nd 2012 by Routledge

  4. Organizations and the Bioeconomy

    The Management and Commodification of the Life Sciences

    By Alexander Styhre

    Series: Routledge Studies in Management, Organizations and Society

    The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,...

    Published May 16th 2012 by Routledge

  5. Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline G. Close

    Series: Marketing and Consumer Psychology Series

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

    Published April 25th 2012 by Routledge

  6. Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

    Published March 21st 2012 by Routledge

  7. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 21st 2011 by Routledge

  8. Generation Y in Consumer and Labour Markets

    By Anders Parment

    Series: Routledge Interpretive Marketing Research

    Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...

    Published October 6th 2011 by Routledge

  9. Transformative Consumer Research for Personal and Collective Well-Being

    Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne

    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...

    Published May 23rd 2011 by Routledge

  10. Explorations in Consumer Culture Theory

    Edited by John F. Sherry, Eileen Fischer

    Series: Routledge Interpretive Marketing Research

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

    Published January 27th 2011 by Routledge