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Consumer Behaviour Books

You are currently browsing 71–80 of 104 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 8

  1. Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman

    By Edward P. Krugman

    Series: Marketing and Consumer Psychology Series

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

    Published May 28th 2008 by Routledge

  2. Brand Meaning

    By Mark Batey, Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 28th 2008 by Psychology Press

  3. Handbook of Consumer Psychology

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    Series: Marketing and Consumer Psychology Series

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

    Published February 8th 2008 by Psychology Press

  4. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    Series: Routledge Interpretive Marketing Research

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy...

    Published November 8th 2007 by Routledge

  5. Credit and Consumer Society

    By Dawn Burton

    The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book...

    Published November 8th 2007 by Routledge

  6. Consumer Tribes

    By Bernard Cova, Robert Kozinets, Avi Shankar

    Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that...

    Published May 21st 2007 by Routledge

  7. Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption

    By Chris Hackley

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new...

    Published March 26th 2007 by Routledge

  8. Marketing, Morality and the Natural Environment

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and...

    Published March 26th 2007 by Routledge

  9. Imagining Marketing

    Art, Aesthetics and the Avant-Garde

    Edited by Stephen Brown, Anthony Patterson

    Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

    Published March 15th 2007 by Routledge

  10. On Becoming a Consumer

    By James McNeal

    The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested...

    Published January 24th 2007 by Routledge