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Consumer Behaviour Books

You are currently browsing 81–90 of 123 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Consumer Behavior Knowledge for Effective Sports and Event Marketing

    Edited by Lynn R. Kahle, Angeline G. Close

    The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...

    Published September 22nd 2010 by Routledge

  2. The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...

    Published January 20th 2010 by Routledge

  3. Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna

    What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the...

    Published December 16th 2009 by Routledge

  4. Boomer Marketing

    Selling to a Recession Resistant Market

    By Ian Chaston

    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the...

    Published June 1st 2009 by Routledge

  5. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 14th 2009 by Routledge

  6. Interpretation in Social Life, Social Science, and Marketing

    By John O'Shaughnessy

    Series: Routledge Interpretive Marketing Research

    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of...

    Published April 6th 2009 by Routledge

  7. Contemporary Issues in Marketing and Consumer Behaviour

    By Elizabeth Parsons, Pauline Maclaran

    Edited by Pauline Maclaran, Liz Parsons

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

    Published March 18th 2009 by Routledge

  8. Consuming Symbolic Goods

    Identity and Commitment, Values and Economics

    Edited by Wilfred Dolfsma

    The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic. This book brings together a range of different perspectives on the topic of...

    Published February 20th 2009 by Routledge

  9. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre, Charlotte F. Knudtzen, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge

  10. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 11th 2008 by Routledge