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Consumer Behaviour Books

You are currently browsing 81–90 of 93 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Understanding the Hospitality Consumer

    By Alastair Williams

    'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful...

    Published May 13th 2002 by Routledge

  2. The Changing Consumer

    Markets and Meanings

    Edited by Alison Anderson, Kevin Meethan, R Steven Miles, Steven Miles

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation....

    Published December 19th 2001 by Routledge

  3. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 14th 2001 by Routledge

  4. Consumer Value

    A Framework for Analysis and Research

    Edited by Morris Holbrook

    As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing...

    Published December 2nd 1998 by Routledge

  5. Romancing the Market

    Edited by Stephen Brown, Bill Clarke, Anne Marie Doherty

    Series: Routledge Interpretive Marketing Research

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge...

    Published December 2nd 1998 by Routledge

  6. Representing Consumers

    Voices, Views and Visions

    Edited by Barbara Stern

    Series: Routledge Interpretive Marketing Research

    Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book...

    Published September 23rd 1998 by Routledge

  7. Conscious Capitalism

    By David A. Schwerin

    Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial and executive experience, Schwerin addresses contemporary issues faced regularly by people worldwide. Personal experiences, corporate field trip, and...

    Published May 5th 1998 by Routledge

  8. Consumer Research

    Postcards From the Edge

    Edited by Stephen Brown, Darach Turley

    Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer...

    Published December 17th 1997 by Routledge

  9. Cultivating Common Ground

    By Daniel Hanson

    Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our...

    Published August 6th 1997 by Routledge

  10. Global Perspectives in Cross-Cultural and Cross-National Consumer Research

    By Erdener Kaynak, Lalita Manrai

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...

    Published August 6th 1996 by Routledge