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Consumer Behaviour Books

You are currently browsing 81–90 of 103 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Consumer Behaviour in Tourism

    2nd Edition

    By John Swarbrooke, John Swarbrooke, Susan Horner

    Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling...

    Published October 27th 2006 by Routledge

  2. Emotion and Reason in Consumer Behavior

    By Arjun Chaudhuri

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand....

    Published January 9th 2006 by Routledge

  3. Brand Culture

    Edited by Jonathan Schroeder, Miriam Salzer Morling

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

    Published November 24th 2005 by Routledge

  4. Inside Consumption

    Consumer Motives, Goals, and Desires

    Edited by S. Ratneshwar, David Glen Mick

    Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the...

    Published August 11th 2005 by Routledge

  5. Visual Consumption

    By Jonathan Schroeder

    Series: Routledge Interpretive Marketing Research

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...

    Published April 19th 2005 by Routledge

  6. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press

  7. The Consumer . . . or Else!

    Consumer-Centric Business Paradigms

    By Donald F Dufek, Camille P Schuster

    “The customer is the only one who can fire all of us.” -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and...

    Published November 26th 2003 by Routledge

  8. Consuming People

    From Political Economy to Theatres of Consumption

    Edited by Nikhilesh Dholakia, A. Fuat Firat

    Series: Routledge Studies in Consumer Research

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a...

    Published April 24th 2003 by Routledge

  9. Understanding Green Consumer Behaviour

    A Qualitative Cognitive Approach

    By Sigmund A. Wagner

    Series: Routledge Studies in Consumer Research

    Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the...

    Published April 24th 2003 by Routledge

  10. The Why of Consumption

    Contemporary Perspectives on Consumer Motives, Goals and Desires

    Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

    Series: Routledge Interpretive Marketing Research

    This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

    Published April 17th 2003 by Routledge