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Consumer Behaviour Books

You are currently browsing 81–90 of 107 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Marketing, Morality and the Natural Environment

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and...

    Published March 26th 2007 by Routledge

  2. Imagining Marketing

    Art, Aesthetics and the Avant-Garde

    Edited by Stephen Brown, Anthony Patterson

    Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

    Published March 15th 2007 by Routledge

  3. On Becoming a Consumer

    By James McNeal

    The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested...

    Published January 24th 2007 by Routledge

  4. Consuming Experience

    Edited by Antonella Caru, Bernard Cova

    This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the...

    Published December 7th 2006 by Routledge

  5. Consumer Behaviour in Tourism

    2nd Edition

    By John Swarbrooke, John Swarbrooke, Susan Horner

    Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transportNow fully revised and updated, the second edition of this bestselling...

    Published October 27th 2006 by Routledge

  6. Emotion and Reason in Consumer Behavior

    By Arjun Chaudhuri

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand....

    Published January 9th 2006 by Routledge

  7. Brand Culture

    Edited by Jonathan Schroeder, Miriam Salzer Morling

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

    Published November 24th 2005 by Routledge

  8. Inside Consumption

    Consumer Motives, Goals, and Desires

    Edited by S. Ratneshwar, David Glen Mick

    Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the...

    Published August 11th 2005 by Routledge

  9. Visual Consumption

    By Jonathan Schroeder

    Series: Routledge Interpretive Marketing Research

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...

    Published April 19th 2005 by Routledge

  10. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press