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Consumer Behaviour Books

You are currently browsing 81–90 of 118 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Contemporary Issues in Marketing and Consumer Behaviour

    By Elizabeth Parsons, Pauline Maclaran

    Edited by Pauline Maclaran, Liz Parsons

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

    Published March 18th 2009 by Routledge

  2. Consuming Symbolic Goods

    Identity and Commitment, Values and Economics

    Edited by Wilfred Dolfsma

    The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently generally ignored the topic. This book brings together a range of different perspectives on the topic of...

    Published February 20th 2009 by Routledge

  3. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Charlotte F. Knudtzen, Mogens Bjerre, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge

  4. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    Series: Frontiers of Social Psychology

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    Published December 16th 2008 by Psychology Press

  5. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 11th 2008 by Routledge

  6. Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman

    By Edward P. Krugman

    Series: Marketing and Consumer Psychology Series

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

    Published May 28th 2008 by Routledge

  7. Brand Meaning

    By Mark Batey, Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 28th 2008 by Psychology Press

  8. Handbook of Consumer Psychology

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    Series: Marketing and Consumer Psychology Series

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

    Published February 8th 2008 by Psychology Press

  9. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    Series: Routledge Interpretive Marketing Research

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy...

    Published November 8th 2007 by Routledge

  10. Credit and Consumer Society

    By Dawn Burton

    The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book...

    Published November 8th 2007 by Routledge