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Consumer Behaviour Books

You are currently browsing 81–90 of 98 new and published books in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 9

  1. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press

  2. The Consumer . . . or Else!

    Consumer-Centric Business Paradigms

    By Donald F Dufek, Camille P Schuster

    “The customer is the only one who can fire all of us.” -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and...

    Published November 26th 2003 by Routledge

  3. Consuming People

    From Political Economy to Theatres of Consumption

    Edited by Nikhilesh Dholakia, A. Fuat Firat

    Series: Routledge Studies in Consumer Research

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a...

    Published April 24th 2003 by Routledge

  4. Understanding Green Consumer Behaviour

    A Qualitative Cognitive Approach

    By Sigmund A. Wagner

    Series: Routledge Studies in Consumer Research

    Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the...

    Published April 24th 2003 by Routledge

  5. The Why of Consumption

    Contemporary Perspectives on Consumer Motives, Goals and Desires

    Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

    Series: Routledge Interpretive Marketing Research

    This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

    Published April 17th 2003 by Routledge

  6. Understanding the Hospitality Consumer

    By Alastair Williams

    'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful...

    Published May 14th 2002 by Routledge

  7. The Changing Consumer

    Markets and Meanings

    Edited by Alison Anderson, Kevin Meethan, R Steven Miles, Steven Miles

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation....

    Published December 20th 2001 by Routledge

  8. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 15th 2001 by Routledge

  9. Consumer Value

    A Framework for Analysis and Research

    Edited by Morris Holbrook

    As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing...

    Published December 3rd 1998 by Routledge

  10. Romancing the Market

    Edited by Stephen Brown, Bill Clarke, Anne Marie Doherty

    Series: Routledge Interpretive Marketing Research

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge...

    Published December 3rd 1998 by Routledge