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International Marketing Books

You are currently browsing 1–10 of 70 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Global Branding and Country of Origin

    Creativity and Passion

    Edited by Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi

    Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international...

    Published October 7th 2014 by Routledge

  2. Retailing in Emerging Markets

    A policy and strategy perspective

    Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard

    Series: Routledge Studies in International Business and the World Economy

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in...

    Published September 17th 2014 by Routledge

  3. Export Strategy: Markets and Competition (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in...

    Published August 21st 2014 by Routledge

  4. Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and...

    Published August 21st 2014 by Routledge

  5. Marketing Organisation (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing...

    Published August 21st 2014 by Routledge

  6. Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    Published August 21st 2014 by Routledge

  7. Business-to-Business

    A Global Network Perspective

    By Mario Glowik, Sarah Maria Bruhs

    Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment....

    Published May 28th 2014 by Routledge

  8. Political Marketing

    Principles and Applications, 2nd Edition

    By Jennifer Lees-Marshment

    Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages...

    Published May 7th 2014 by Routledge

  9. Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage...

    Published April 8th 2014 by Routledge

  10. Marketing and Consumption in Modern Japan

    By Kazuo Usui

    Series: Routledge Studies in the Growth Economies of Asia

    This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was...

    Published February 24th 2014 by Routledge