Skip to Content

Books by Subject

International Marketing Books

You are currently browsing 1–10 of 63 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage...

    Published April 14th 2014 by Routledge

  2. Marketing and Consumption in Modern Japan

    By Kazuo Usui

    Series: Routledge Studies in the Growth Economies of Asia

    This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was...

    Published February 24th 2014 by Routledge

  3. The Political Economy of City Branding

    By Ari-Veikko Anttiroiko

    Series: Routledge Advances in Regional Economics, Science and Policy

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric...

    Published February 5th 2014 by Routledge

  4. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 27th 2013 by Routledge

  5. Agricultural Supply Chains and the Challenge of Price Risk

    By John Williams

    Series: Earthscan Food and Agriculture

    This book discusses the issues of integration within food and fibre supply chains and the challenges in managing price risk. The problems of integration and price risk are interwoven in agricultural supply chains with production and supply risk as well as hoarding. However, without supply...

    Published November 21st 2013 by Routledge

  6. Transformational Growth and the Business Cycle

    Edited by Edward Nell

    This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving system in which the market selects and finances innovations, changing the character of costs and affecting the...

    Published October 24th 2013 by Routledge

  7. Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Series: Routledge Studies in International Business and the World Economy

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers...

    Published September 9th 2013 by Routledge

  8. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    Published September 2nd 2013 by Routledge

  9. Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    By Kelly Tian, Lily Dong

    Series: Routledge Contemporary China Series

    This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...

    Published April 14th 2013 by Routledge

  10. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 7th 2013 by Routledge