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Forthcoming International Marketing Books

You are currently browsing 1–10 of 11 forthcoming new books in the subject of International Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    Series: Routledge Companions in Business, Management and Accounting

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 29th 2015 by Routledge

  2. Global Marketing

    4th Edition

    By Kate Gillespie, David Hennessey

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global...

    To Be Published June 30th 2015 by Routledge

  3. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published October 15th 2015 by Psychology Press

  4. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published November 1st 2015 by Routledge

  5. Global Marketing

    Contemporary theory, practice and cases

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond...

    To Be Published November 30th 2015 by Routledge

  6. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie Marsh, Hongmei Li, Ilke Kardes

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published December 1st 2015 by Routledge

  7. Nation Branding and the Concept of Cool

    Media and the Social Imaginary

    By Katja Valaskivi

    Series: Routledge Advances in Sociology

    To Be Published December 31st 2015 by Routledge

  8. Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market...

    To Be Published January 31st 2016 by Routledge

  9. Building Brands in Asia

    From the Inside Out

    By Tim Andrews, Wilson Chew

    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty....

    To Be Published February 28th 2016 by Routledge

  10. Consumer Culture, Branding and Identity in the New Russia

    From Five-year Plan to 4x4

    By Graham H.J. Roberts

    Series: Routledge Interpretive Marketing Research

    To Be Published March 31st 2016 by Routledge