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Forthcoming International Marketing Books

You are currently browsing 1–10 of 11 forthcoming new books in the subject of International Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Routledge Handbook of Political Marketing

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    To Be Published March 19th 2015 by Routledge

  2. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    To Be Published April 28th 2015 by Routledge

  3. The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalisation of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

    To Be Published June 28th 2015 by Routledge

  4. Global Marketing

    4th Edition

    By Kate Gillespie, David Hennessey

    To Be Published June 30th 2015 by Routledge

  5. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published October 14th 2015 by Psychology Press

  6. Global Branding

    An International Introduction

    By Ming Lim

    The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years. Most introductions to brand management concentrate on how...

    To Be Published October 31st 2015 by Routledge

  7. Global Marketing

    Contemporary theory, practice and cases

    By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond...

    To Be Published November 29th 2015 by Routledge

  8. The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie Marsh, Hongmei Li, Ilke Kardes

    Series: Routledge Research in Cultural and Media Studies

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While...

    To Be Published November 30th 2015 by Routledge

  9. Nation Branding and the Concept of Cool

    Media and the Social Imaginary

    By Katja Valaskivi

    Series: Routledge Advances in Sociology

    To Be Published December 30th 2015 by Routledge

  10. Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market...

    To Be Published January 30th 2016 by Routledge