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International Marketing Books

You are currently browsing 11–20 of 64 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    By Kelly Tian, Lily Dong

    Series: Routledge Contemporary China Series

    A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This...

    Published April 15th 2013 by Routledge

  2. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 8th 2013 by Routledge

  3. Twenty20 and the Future of Cricket

    Edited by Chris Rumford

    Series: Sport in the Global Society – Contemporary Perspectives

    Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

    Published December 6th 2012 by Routledge

  4. Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Series: Routledge Studies in International Business and the World Economy

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’...

    Published September 6th 2012 by Routledge

  5. Olympic Marketing

    By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

    Published April 30th 2012 by Routledge

  6. Reconfiguring Public Relations

    Ecology, Equity and Enterprise

    By David McKie, Debashish Munshi

    Series: Routledge Advances in Management and Business Studies

    This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural,...

    Published March 22nd 2012 by Routledge

  7. Ethics in Marketing

    International Cases and Perspectives

    By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical...

    Published January 31st 2012 by Routledge

  8. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 21st 2011 by Routledge

  9. Routledge Handbook of Political Marketing

    By Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    Published November 10th 2011 by Routledge

  10. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

    Series: Routledge Studies in Human Geography

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published December 7th 2010 by Routledge