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International Marketing Books

You are currently browsing 11–20 of 68 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Agricultural Supply Chains and the Challenge of Price Risk

    By John Williams

    Series: Earthscan Food and Agriculture

    This book discusses the issues of integration within food and fibre supply chains and the challenges in managing price risk. The problems of integration and price risk are interwoven in agricultural supply chains with production and supply risk as well as hoarding. However, without supply...

    Published November 21st 2013 by Routledge

  2. Transformational Growth and the Business Cycle

    Edited by Edward Nell

    This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving system in which the market selects and finances innovations, changing the character of costs and affecting the...

    Published October 24th 2013 by Routledge

  3. Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Series: Routledge Studies in International Business and the World Economy

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers...

    Published September 9th 2013 by Routledge

  4. Global Advertising, Attitudes, and Audiences

    By Tony Wilson

    Series: Routledge Advances in Management and Business Studies

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking...

    Published September 2nd 2013 by Routledge

  5. Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    By Kelly Tian, Lily Dong

    Series: Routledge Contemporary China Series

    A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This...

    Published April 14th 2013 by Routledge

  6. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 7th 2013 by Routledge

  7. Twenty20 and the Future of Cricket

    Edited by Chris Rumford

    Series: Sport in the Global Society – Contemporary Perspectives

    Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

    Published December 5th 2012 by Routledge

  8. Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Series: Routledge Studies in International Business and the World Economy

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’...

    Published September 5th 2012 by Routledge

  9. Olympic Marketing

    By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

    Published April 29th 2012 by Routledge

  10. Reconfiguring Public Relations

    Ecology, Equity and Enterprise

    By David McKie, Debashish Munshi

    Series: Routledge Advances in Management and Business Studies

    This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural,...

    Published March 21st 2012 by Routledge