You are currently browsing 21–30 of 56 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.
For books that are not yet published; please browse forthcoming books.
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...
Published March 14th 2007 by Routledge
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing...
Published December 7th 2005 by Routledge
Get closer to “tailor made” marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche...
Published November 30th 2005 by Routledge
THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material,...
Published November 8th 2005 by Routledge
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has...
Published May 26th 2004 by Routledge
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:...
Published April 14th 2004 by Routledge
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...
Published April 23rd 2003 by Routledge
Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...
Published July 16th 2002 by Routledge
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition...
Published July 26th 2001 by Routledge
Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This...
Published February 13th 2001 by Routledge
