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International Marketing Books

You are currently browsing 21–30 of 68 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Ethics in Marketing

    International Cases and Perspectives

    By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical...

    Published January 30th 2012 by Routledge

  2. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 20th 2011 by Routledge

  3. Routledge Handbook of Political Marketing

    By Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...

    Published November 9th 2011 by Routledge

  4. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

    Series: Routledge Studies in Human Geography

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published December 6th 2010 by Routledge

  5. Global Business

    Positioning Ventures Ahead

    By Michael R. Czinkota, Ilkka A. Ronkainen

    Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic...

    Published September 21st 2010 by Routledge

  6. Essentials of Marketing Management

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused...

    Published September 9th 2010 by Routledge

  7. Film Marketing

    By Finola Kerrigan

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary...

    Published September 2nd 2009 by Routledge

  8. Boomer Marketing

    Selling to a Recession Resistant Market

    By Ian Chaston

    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the...

    Published May 31st 2009 by Routledge

  9. Marketing in Developing Countries

    Nigerian Advertising in a Global and Technological Economy

    By Emmanuel C. Alozie

    Series: Routledge Studies in International Business and the World Economy

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

    Published April 5th 2009 by Routledge

  10. Cross-Cultural Marketing

    Theory, practice and relevance

    By Dawn Burton

    Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the...

    Published November 19th 2008 by Routledge