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International Marketing Books

You are currently browsing 31–40 of 68 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. International Marketing

    Strategy and Theory, 5th Edition

    By Sak Onkvisit, John Shaw

    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International...

    Published August 11th 2008 by Routledge

  2. Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption

    By Chris Hackley

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new...

    Published March 26th 2007 by Routledge

  3. Marketing, Morality and the Natural Environment

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and...

    Published March 26th 2007 by Routledge

  4. Imagining Marketing

    Art, Aesthetics and the Avant-Garde

    Edited by Stephen Brown, Anthony Patterson

    Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

    Published March 15th 2007 by Routledge

  5. A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing...

    Published December 8th 2005 by Routledge

  6. Handbook of Niche Marketing

    Principles and Practice

    By Art Weinstein

    Get closer to “tailor made” marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche...

    Published December 1st 2005 by Routledge

  7. Marketing Planning Guide, Third Edition

    By Bruce Wrenn, Phylis M Mansfield

    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material,...

    Published November 9th 2005 by Routledge

  8. International Marketing

    Strategy and Theory, 4th Edition

    By John Shaw, Sak Onkvisit

    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has...

    Published May 27th 2004 by Routledge

  9. International Strategic Marketing

    A European Perspective

    By J.B. McCall, Marilyn Stone

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:...

    Published April 15th 2004 by Routledge

  10. International Business Teaching in Eastern and Central European Countries

    By Erdener Kaynak, George Tesar

    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...

    Published April 24th 2003 by Routledge