Skip to Content

Books by Subject

International Marketing Books

You are currently browsing 31–40 of 71 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Boomer Marketing

    Selling to a Recession Resistant Market

    By Ian Chaston

    Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the...

    Published June 1st 2009 by Routledge

  2. Marketing in Developing Countries

    Nigerian Advertising in a Global and Technological Economy

    By Emmanuel C. Alozie

    Series: Routledge Studies in International Business and the World Economy

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

    Published April 6th 2009 by Routledge

  3. Cross-Cultural Marketing

    Theory, practice and relevance

    By Dawn Burton

    Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the...

    Published November 20th 2008 by Routledge

  4. International Marketing

    Strategy and Theory, 5th Edition

    By Sak Onkvisit, John Shaw

    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International...

    Published August 11th 2008 by Routledge

  5. Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption

    By Chris Hackley

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new...

    Published March 26th 2007 by Routledge

  6. Marketing, Morality and the Natural Environment

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and...

    Published March 26th 2007 by Routledge

  7. Imagining Marketing

    Art, Aesthetics and the Avant-Garde

    Edited by Stephen Brown, Anthony Patterson

    Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

    Published March 15th 2007 by Routledge

  8. A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing...

    Published December 8th 2005 by Routledge

  9. Handbook of Niche Marketing

    Principles and Practice

    By Art Weinstein

    Get closer to “tailor made” marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche...

    Published December 1st 2005 by Routledge

  10. Marketing Planning Guide, Third Edition

    By Bruce Wrenn, Phylis M Mansfield

    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material,...

    Published November 9th 2005 by Routledge