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International Marketing Books

You are currently browsing 41–50 of 68 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Multinational Strategic Management

    An Integrative Entrepreneurial Context-Specific Process

    By Erdener Kaynak, Robert Mockler, Dorothy G Dologite

    Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...

    Published July 16th 2002 by Routledge

  2. Guanxi

    Relationship Marketing in a Chinese Context

    By Erdener Kaynak, Y.H. Wong, Thomas Leung

    Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition...

    Published July 26th 2001 by Routledge

  3. Greater China in the Global Market

    By Yigang Pan

    Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This...

    Published February 13th 2001 by Routledge

  4. Global Marketing Co-Operation and Networks

    By Leo Paul Dana

    Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an...

    Published January 9th 2001 by Routledge

  5. Globalization of Business

    Practice and Theory

    By Erdener Kaynak, Abbas J Ali

    Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into...

    Published August 14th 2000 by Routledge

  6. Strategic Management in Central and Eastern Europe

    By Erdener Kaynak, Peter Geib, Lucie Pfaff

    Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The...

    Published May 4th 2000 by Routledge

  7. Cross-National Consumer Psychographics

    By Erdener Kaynak, Lynn R Kahle

    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...

    Published April 30th 2000 by Routledge

  8. Cross-National and Cross-Cultural Issues in Food Marketing

    By Erdener Kaynak

    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency...

    Published April 10th 2000 by Routledge

  9. Culture and International Business

    By Kip Becker

    Management strategies to help you profit in the international realm!What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your...

    Published April 6th 2000 by Routledge

  10. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published February 29th 2000 by Routledge