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International Marketing Books

You are currently browsing 41–50 of 63 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Strategic Management in Central and Eastern Europe

    By Erdener Kaynak, Peter Geib, Lucie Pfaff

    Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The...

    Published May 4th 2000 by Routledge

  2. Cross-National Consumer Psychographics

    By Erdener Kaynak, Lynn R Kahle

    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...

    Published April 30th 2000 by Routledge

  3. Cross-National and Cross-Cultural Issues in Food Marketing

    By Erdener Kaynak

    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency...

    Published April 10th 2000 by Routledge

  4. Culture and International Business

    By Kip Becker

    Management strategies to help you profit in the international realm!What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your...

    Published April 6th 2000 by Routledge

  5. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published February 29th 2000 by Routledge

  6. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 11th 2000 by Routledge

  7. Consumer Behavior in Asia

    Issues and Marketing Practice

    By Erdener Kaynak, Tsang-Sing Chan

    Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese...

    Published July 21st 1999 by Routledge

  8. Newer Insights into Marketing

    Cross-Cultural and Cross-National Perspectives

    Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling...

    Published July 19th 1999 by Routledge

  9. Handbook of Cross-Cultural Marketing

    By Erdener Kaynak, Paul Herbig

    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural...

    Published November 3rd 1997 by Routledge

  10. Marketing in Central and Eastern Europe

    By Erdener Kaynak

    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing...

    Published June 8th 1997 by Routledge