You are currently browsing 41–50 of 56 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.
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This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving system in which the market selects and finances innovations, changing the character of costs and affecting the...
Published December 10th 1997 by Routledge
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural...
Published November 3rd 1997 by Routledge
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing...
Published June 8th 1997 by Routledge
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies...
Published October 15th 1996 by Routledge
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...
Published August 6th 1996 by Routledge
Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...
Published May 5th 1996 by Routledge
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for...
Published December 10th 1995 by Routledge
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases...
Published July 24th 1995 by Routledge
In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers,...
Published January 9th 1995 by Routledge
Here are new insights into the process of European financial integration which continues to remain in the forefront of international financial developments. Based on the most recent econometric techniques and theoretical innovations, this book provides a timely core of theoretical and empirical...
Published October 18th 1994 by Routledge
