Skip to Content

Books by Subject

International Marketing Books

You are currently browsing 41–50 of 71 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. International Marketing

    Strategy and Theory, 4th Edition

    By John Shaw, Sak Onkvisit

    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has...

    Published May 27th 2004 by Routledge

  2. International Strategic Marketing

    A European Perspective

    By J.B. McCall, Marilyn Stone

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:...

    Published April 15th 2004 by Routledge

  3. International Business Teaching in Eastern and Central European Countries

    By Erdener Kaynak, George Tesar

    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...

    Published April 24th 2003 by Routledge

  4. Multinational Strategic Management

    An Integrative Entrepreneurial Context-Specific Process

    By Erdener Kaynak, Robert Mockler, Dorothy G Dologite

    Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...

    Published July 17th 2002 by Routledge

  5. Guanxi

    Relationship Marketing in a Chinese Context

    By Erdener Kaynak, Y.H. Wong, Thomas Leung

    Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition...

    Published July 27th 2001 by Routledge

  6. Greater China in the Global Market

    By Yigang Pan

    Learn the secrets of doing business successfully in China!From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This...

    Published February 14th 2001 by Routledge

  7. Global Marketing Co-Operation and Networks

    By Leo Paul Dana

    Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an...

    Published January 10th 2001 by Routledge

  8. Globalization of Business

    Practice and Theory

    By Erdener Kaynak, Abbas J Ali

    Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into...

    Published August 15th 2000 by Routledge

  9. Strategic Management in Central and Eastern Europe

    By Erdener Kaynak, Peter Geib, Lucie Pfaff

    Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The...

    Published May 5th 2000 by Routledge

  10. Cross-National Consumer Psychographics

    By Erdener Kaynak, Lynn R Kahle

    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...

    Published May 1st 2000 by Routledge