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International Marketing Books

You are currently browsing 51–60 of 70 new and published books in the subject of International Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 6

  1. Culture and International Business

    By Kip Becker

    Management strategies to help you profit in the international realm!What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your...

    Published April 7th 2000 by Routledge

  2. Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John C Crotts

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism...

    Published March 1st 2000 by Routledge

  3. Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    By Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...

    Published January 12th 2000 by Routledge

  4. Consumer Behavior in Asia

    Issues and Marketing Practice

    By Erdener Kaynak, Tsang-Sing Chan

    Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese...

    Published July 22nd 1999 by Routledge

  5. Newer Insights into Marketing

    Cross-Cultural and Cross-National Perspectives

    Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling...

    Published July 20th 1999 by Routledge

  6. Handbook of Cross-Cultural Marketing

    By Erdener Kaynak, Paul Herbig

    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural...

    Published November 4th 1997 by Routledge

  7. Marketing in Central and Eastern Europe

    By Erdener Kaynak

    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing...

    Published June 9th 1997 by Routledge

  8. Green Marketing in a Unified Europe

    By Alma T Mintu-Wimsatt, Hector R Lozada

    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies...

    Published October 16th 1996 by Routledge

  9. Global Perspectives in Cross-Cultural and Cross-National Consumer Research

    By Erdener Kaynak, Lalita Manrai

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...

    Published August 7th 1996 by Routledge

  10. International Joint Ventures in East Asia

    By Erdener Kaynak, Yigang Pan, Roger J Baran

    Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...

    Published May 6th 1996 by Routledge