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Internet / Digital Marketing / e-Marketing Books

You are currently browsing 1–10 of 24 new and published books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Series: Routledge Research in Public Relations

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations...

    Published December 18th 2014 by Routledge

  2. An Introduction to Social Media Marketing

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

    Published November 19th 2014 by Routledge

  3. Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    Published October 19th 2014 by Routledge

  4. Word of Mouth and Social Media

    Edited by Allan J. Kimmel, Philip J. Kitchen

    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have...

    Published July 22nd 2014 by Routledge

  5. Digital Marketing

    A Practical Approach, 2nd Edition

    By Alan Charlesworth

    Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you...

    Published May 21st 2014 by Routledge

  6. New Developments in Online Marketing

    Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

    Series: Key Issues in Marketing Management

    There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

    Published April 9th 2014 by Routledge

  7. The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

    Series: Routledge Companions in Business, Management and Accounting

    Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going...

    Published December 16th 2013 by Routledge

  8. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 27th 2013 by Routledge

  9. The Routledge Companion to Digital Consumption

    Edited by Russell W. Belk, Rosa Llamas

    Series: Routledge Companions in Business, Management and Accounting

    The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

    Published December 17th 2012 by Routledge

  10. Emarketing Excellence

    Planning and Optimizing your Digital Marketing, 4th Edition

    By Dave Chaffey, PR Smith

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing...

    Published October 28th 2012 by Routledge