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Forthcoming Internet / Digital Marketing / e-Marketing Books

You are currently browsing 1–7 of 7 forthcoming new books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Digital Marketing

    Integrating Strategy and Tactics with Values

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    To Be Published October 10th 2014 by Routledge

  2. An Introduction to Social Media Marketing

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

    To Be Published November 21st 2014 by Routledge

  3. Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Series: Routledge Research in Public Relations

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations...

    To Be Published December 18th 2014 by Routledge

  4. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 6th 2015 by Routledge

  5. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under...

    To Be Published April 1st 2015 by Routledge

  6. The Dark Side of CRM

    By Bang Nguyen, Lyndon Simkin, Ana Domingos Canhoto

    Organizations have never have never known so much about their customers as they do today, and they are constantly finding new ways to build relationships with them—continuously interacting with them, discovering their needs, preferences and usage patterns—and CRM is the biggest tool in the process....

    To Be Published July 31st 2015 by Routledge

  7. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.With examples from dozens...

    To Be Published July 31st 2015 by Routledge

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