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Forthcoming Internet / Digital Marketing / e-Marketing Books

You are currently browsing 1–5 of 5 forthcoming new books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Customer Relationship Management

    Concepts and Technologies, 3rd Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

    To Be Published February 10th 2015 by Routledge

  2. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under...

    To Be Published June 30th 2015 by Routledge

  3. The Dark Side of CRM

    By Bang Nguyen, Lyndon Simkin, Ana Domingos Canhoto

    Organizations have never have never known so much about their customers as they do today, and they are constantly finding new ways to build relationships with them—continuously interacting with them, discovering their needs, preferences and usage patterns—and CRM is the biggest tool in the process....

    To Be Published July 31st 2015 by Routledge

  4. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.With examples from dozens...

    To Be Published July 31st 2015 by Routledge

  5. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published October 15th 2015 by Psychology Press

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