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Forthcoming Internet / Digital Marketing / e-Marketing Books

You are currently browsing 1–8 of 8 forthcoming new books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and...

    To Be Published September 8th 2015 by Routledge

  2. Consumer Psychology in a Social Media World

    Edited by Claudiu Dimofte, Curtis Haugtvedt, Richard Yalch

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of...

    To Be Published October 6th 2015 by Routledge

  3. Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Series: Routledge New Directions in Public Relations & Communication Research

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare...

    To Be Published November 27th 2015 by Routledge

  4. Mastering AdWords

    Understand, Utilize, and Optimize Results in Google Adwords

    By Paige Miller

    Mastering AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing (SEM) applications. It serves not only as the essential "how to" guide that walks someone through the process of starting a Google campaign, but...

    To Be Published December 1st 2015 by Routledge

  5. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the...

    To Be Published December 2nd 2015 by Routledge

  6. Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect...

    To Be Published December 15th 2015 by Psychology Press

  7. Making Smart Marketing Decisions with Big Data Analytics

    By Peter Verhoef, Edwin Kooge, Natasha Walk

    Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...

    To Be Published January 1st 2016 by Routledge

  8. Digital and Social Media Marketing

    A Results-Driven Approach

    By Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been...

    To Be Published March 15th 2016 by Routledge

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