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Internet / Digital Marketing / e-Marketing Books

You are currently browsing 11–20 of 23 new and published books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Internet Advertising

    Theory and Research, 2nd Edition

    Edited by David W. Schumann, Esther Thorson

    Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

    Published August 15th 2012 by Psychology Press

  2. Digital Virtual Consumption

    Edited by Mike Molesworth, Janice Denegri Knott

    Series: Routledge Studies in Innovation, Organizations and Technology

    Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses...

    Published May 21st 2012 by Routledge

  3. e-Marketing

    Applications of Information Technology and the Internet within Marketing

    By Cor Molenaar

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer...

    Published October 19th 2011 by Routledge

  4. The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...

    Published January 19th 2010 by Routledge

  5. Cult of Analytics

    Driving online strategies using web analytics

    By Steve Jackson, Steve Jackson

    If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you...

    Published May 7th 2009 by Routledge

  6. eMarketing eXcellence

    Planning and Optimising your Digital Marketing, 3rd Edition

    By PR Smith, Dave Chaffey

    eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with...

    Published May 14th 2008 by Routledge

  7. Marketing the e-Business

    2nd Edition

    By Lisa Harris, Charles Dennis

    Series: Routledge eBusiness

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and...

    Published December 12th 2007 by Routledge

  8. Total E-mail Marketing

    2nd Edition

    By Dave Chaffey

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit...

    Published August 14th 2006 by Routledge

  9. Mobile Marketing

    By Alex Michael, Ben Salter

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has...

    Published March 19th 2006 by Routledge

  10. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 12th 2005 by Psychology Press