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Internet / Digital Marketing / e-Marketing Books

You are currently browsing 21–24 of 24 new and published books in the subject of Internet / Digital Marketing / e-Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press

  2. Marketing the e-Business

    By Charles Dennis, Lisa Harris

    Series: Routledge eBusiness

    Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date...

    Published September 5th 2002 by Routledge

  3. Obscene Profits

    Entrepreneurs of Pornography in the Cyber Age

    By Frederick S. Lane

    Sex sells. Already a ten-billion dollar business-and growing-most sex businesses require relatively low start-up costs and minimal equipment. No wonder retired porn stars, homemakers, college students, and entrepreneurs of every stripe are eager to jump on the smut band wagon. Following the money...

    Published July 23rd 2001 by Routledge

  4. Cybermarketing

    2nd Edition

    By Pauline Bickerton, Matthew Bickerton, Upkar Pardesi

    'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the...

    Published August 25th 2000 by Routledge