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Marketing Management Books

You are currently browsing 1–10 of 189 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    Published July 30th 2014 by Routledge

  2. Strategic Pricing for the Arts

    By Michael Rushton

    With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should...

    Published July 16th 2014 by Routledge

  3. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published July 4th 2014 by Routledge

  4. Strategic Integrated Marketing Communications

    2nd Edition

    By Larry Percy

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image...

    Published June 17th 2014 by Routledge

  5. Digital Marketing

    A Practical Approach, 2nd Edition

    By Alan Charlesworth

    Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you...

    Published May 22nd 2014 by Routledge

  6. Entrepreneurial Marketing

    An effectual approach

    By Ed Nijssen

    How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...

    Published April 24th 2014 by Routledge

  7. New Developments in Online Marketing

    Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

    Series: Key Issues in Marketing Management

    There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

    Published April 10th 2014 by Routledge

  8. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    Published November 11th 2013 by Routledge

  9. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    Published November 11th 2013 by Routledge

  10. Social Marketing

    From Tunes to Symphonies, 2nd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory...

    Published October 4th 2013 by Routledge