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Marketing Management Books

You are currently browsing 1–10 of 193 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Ethnic Marketing

    Culturally sensitive theory and practice

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,...

    Published December 23rd 2014 by Routledge

  2. Global Supply Chain Quality Management

    Product Recalls and Their Impact

    Edited by Barbara B. Flynn, Xiande Zhao

    Series: Supply Chain Integration Modeling, Optimization and Application

    While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their...

    Published November 21st 2014 by CRC Press

  3. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    Published November 21st 2014 by Routledge

  4. Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    Published October 20th 2014 by Routledge

  5. Market Management and Project Business Development

    By Hedley Smyth

    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B)...

    Published September 30th 2014 by Routledge

  6. Relationship Management and the Management of Projects

    By Hedley Smyth

    Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects,...

    Published September 9th 2014 by Routledge

  7. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    Published July 18th 2014 by Routledge

  8. Strategic Pricing for the Arts

    By Michael Rushton

    With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should...

    Published July 14th 2014 by Routledge

  9. Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    Series: Key Issues in Marketing Management

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

    Published July 4th 2014 by Routledge

  10. Strategic Integrated Marketing Communications

    2nd Edition

    By Larry Percy

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image...

    Published June 17th 2014 by Routledge