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Forthcoming Marketing Management Books

You are currently browsing 1–10 of 23 forthcoming new books in the subject of Marketing Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

    To Be Published August 14th 2015 by Routledge

  2. Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    Series: Key Issues in Marketing Management

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

    To Be Published August 14th 2015 by Routledge

  3. On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Series: Key Issues in Marketing Management

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

    To Be Published August 14th 2015 by Routledge

  4. Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Series: Routledge Studies in International Business and the World Economy

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’...

    To Be Published August 29th 2015 by Routledge

  5. The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and...

    To Be Published September 8th 2015 by Routledge

  6. Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the...

    To Be Published September 30th 2015 by Routledge

  7. Principles of Political Marketing

    By Philip Harris, Bruce Newman, Stephan Henneberg, Robert Ormrod

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published November 1st 2015 by Routledge

  8. Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the...

    To Be Published December 2nd 2015 by Routledge

  9. Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect...

    To Be Published December 15th 2015 by Routledge

  10. The Foundations of Marketing Practice

    A history of book marketing in Germany

    By Ronald A. Fullerton

    Series: Routledge Studies in the History of Marketing

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This...

    To Be Published December 15th 2015 by Routledge