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Forthcoming Marketing Management Books

You are currently browsing 1–10 of 24 forthcoming new books in the subject of Marketing Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Series: Sport Management Series

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and...

    To Be Published June 30th 2015 by Routledge

  2. The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and...

    To Be Published September 8th 2015 by Routledge

  3. Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

    To Be Published September 17th 2015 by Routledge

  4. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published September 30th 2015 by Routledge

  5. Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the...

    To Be Published September 30th 2015 by Routledge

  6. The Marketing Planning Workbook

    European edition

    By Noel Capon

    To Be Published September 30th 2015 by Routledge

  7. Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    Edited by Pauline Maclaran, Liz Parsons

    This exciting new edition of Maclaran and Parsons’ acclaimed consumer behaviour textbook is updated to include the most current contemporary issues whilst retaining its unique thematic 12-part structure, making it ideal for one-semester courses. Renowned thought leaders Pauline Maclaran and Liz...

    To Be Published October 31st 2015 by Routledge

  8. Principles of Political Marketing

    By Philip Harris, Bruce Newman, Stephan Henneberg, Robert Ormrod

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company....

    To Be Published November 1st 2015 by Routledge

  9. Brand Meaning

    2nd Edition

    By Mark Batey

    Brand Meaning seeks to answer one of the most pressing issues in marketing today: How does meaning become attached to brands? Psychologist, semiotics expert, and marketing consultant Mark Batey draws on his experience working with leading international companies, proposing a compelling framework...

    To Be Published November 1st 2015 by Psychology Press

  10. Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing...

    To Be Published November 30th 2015 by Routledge