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Forthcoming Marketing Management Books

You are currently browsing 1–10 of 18 forthcoming new books in the subject of Marketing Management — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Market Management and Project Business Development

    By Hedley Smyth

    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B)...

    To Be Published October 1st 2014 by Routledge

  2. Digital Marketing

    Integrating Strategy and Tactics with Values

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,...

    To Be Published October 9th 2014 by Routledge

  3. Global Supply Chain Quality Management

    Product Recalls and Their Impact

    Edited by Barbara B. Flynn, Xiande Zhao

    Series: Supply Chain Integration Modeling, Optimization and Application

    This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend...

    To Be Published November 12th 2014 by CRC Press

  4. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    To Be Published November 19th 2014 by Routledge

  5. Ethnic Marketing

    Culturally sensitive theory and practice

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,...

    To Be Published December 14th 2014 by Routledge

  6. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published December 31st 2014 by Routledge

  7. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    To Be Published January 18th 2015 by Routledge

  8. Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by...

    To Be Published March 14th 2015 by Routledge

  9. Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr

    Series: Sport Management Series

    Successful media relations and a sound communication strategy are essential for all sports organisations. Any successful manager working in sport must have a clear understanding of how the media works and also the practical skills to manage the communication process. Now in a fully revised and...

    To Be Published April 14th 2015 by Routledge

  10. Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel Piercy

    Nigel Piercy’s Market-Led Strategic Change has long been the text of choice for lecturers and executives who want an insightful, witty, provocative alternative to by-numbers guides to strategic marketing. This much-anticipated fifth edition has been carefully updated, now with Piercy’s...

    To Be Published June 29th 2015 by Routledge