You are currently browsing 1–10 of 14 forthcoming new books in the subject of Marketing Management — sorted by publish date from upcoming books to future books.
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Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes...
To Be Published August 22nd 2013 by Routledge
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory...
To Be Published September 29th 2013 by Routledge
Series: Key Issues in Marketing Management
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...
To Be Published November 26th 2013 by Routledge
Series: Key Issues in Marketing Management
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...
To Be Published November 26th 2013 by Routledge
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data...
To Be Published November 29th 2013 by Routledge
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of...
To Be Published December 2nd 2013 by Routledge
Series: Key Issues in Marketing Management
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...
To Be Published December 17th 2013 by Routledge
Digital Marketing: a practical approach, Second Edition is still the only textbook to offer students a step-by-step guide to the key issues in the implementation of online marketing tactics. Unlike other texts on emarketing strategy, it addresses the basic issues at the "coal face" of operational...
To Be Published December 29th 2013 by Routledge
Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively...
To Be Published December 30th 2013 by Routledge
Series: Supply Chain Integration Modeling, Optimization and Application
To Be Published February 14th 2014 by CRC Press
