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Marketing Management Books

You are currently browsing 171–180 of 195 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 18

  1. The Manager's Guide to Competitive Marketing Strategies, Second Edition

    By Norton Paley

    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a...

    Published April 30th 1999 by CRC Press

  2. Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts

    Edited by John Fernie, Leigh Sparks

    The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship...

    Published April 27th 1999 by CRC Press

  3. Innovation in Marketing

    By Peter Doyle, Susan Bridgewater

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market....

    Published November 10th 1998 by Routledge

  4. Marketing Professional Services

    By Michael Roe

    Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants...

    Published August 24th 1998 by Routledge

  5. The CIM Handbook of Strategic Marketing

    By Colin Egan, Michael Thomas

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely...

    Published July 31st 1998 by Routledge

  6. The Marketing Manual

    By Michael Baker

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are...

    Published April 2nd 1998 by Routledge

  7. Sales Management

    By Chris Noonan

    Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get...

    Published January 15th 1998 by Routledge

  8. 7 Secrets to Successful Sales Management

    The Sales Manager's Manual

    By Jack D. Wilner

    There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an integrated approach to sales management and...

    Published December 29th 1997 by CRC Press

  9. Contemporary Sales Force Management

    By William Winston, Tony Carter

    By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to...

    Published December 19th 1997 by Routledge

  10. Insuring QualityHow to Improve Quality, Compliance, Customer Service, and Ethics in the Insurance Industry

    By Les Abromovitz, Hedy Abromovitz

    How can insurance providers boost their image and increase business? Hedy and Les Abromovitz's Insuring Quality takes a hard look at the insurance industry and suggests innovative new ways of improving customer satisfaction, turbo-charging sales and polishing the tarnished image of the industry....

    Published October 27th 1997 by CRC Press