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Marketing Management Books

You are currently browsing 171–180 of 185 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 18

  1. Total Productivity Management (TPmgt)

    A Systemic and Quantitative Approach to Compete in Quality, Price and Time

    By David J. Sumanth

    Poised to influence innovative management thinking into the 21st century, Total Productivity Management (TPmgt), written by one of the pioneers of productivity management, has been a decade in the making.This landmark publication is the most extensive book available on the subject of total...

    Published October 26th 1997 by CRC Press

  2. High-Impact Sales Force Automation

    A Strategic Perspective

    By Glen Petersen

    What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And...

    Published April 2nd 1997 by CRC Press

  3. Understanding Customers

    2nd Edition

    By Chris Rice

    This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each...

    Published February 12th 1997 by Routledge

  4. R&D Decisions

    Strategy Policy and Innovations

    Edited by Alice Belcher, John Hassard, Stephen Procter

    Series: Routledge Research in Strategic Management

    R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers...

    Published July 31st 1996 by Routledge

  5. Marketing Planning for Services

    By Adrian Payne, Malcolm McDonald

    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key...

    Published June 16th 1996 by Routledge

  6. The CIM Marketing Dictionary

    5th Edition

    By Norman Hart, John Stapleton

    The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest...

    Published June 5th 1996 by Routledge

  7. Food and Agribusiness Marketing in Europe

    By Erdener Kaynak, Matthew Meulenberg

    This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a...

    Published December 19th 1995 by CRC Press

  8. Creating Organizational Advantage

    By Colin Egan

    Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or...

    Published October 22nd 1995 by Routledge

  9. Marketing Financial Services

    2nd Edition

    By Mike Wright, Trevor Watkins

    Edited by Christine Ennew

    Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts...

    Published October 19th 1995 by Routledge

  10. Total Quality in Marketing

    By William C. Johnson, Richard Chvala, Frank Voehl

    Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more...

    Published July 31st 1995 by CRC Press