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Marketing Management Books

You are currently browsing 171–180 of 197 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 18

  1. Tales from the Marketplace

    By Nigel F. Piercy

    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major...

    Published June 30th 1999 by Routledge

  2. The Guide to Financial Public Relations

    How to Stand Out in the Midst of Competitive Clutter

    By Larry Chambers

    The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print...

    Published June 17th 1999 by CRC Press

  3. The Channel Advantage

    By Tim Furey, Lawrence Friedman

    'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy...

    Published May 15th 1999 by Routledge

  4. The Manager's Guide to Competitive Marketing Strategies, Second Edition

    By Norton Paley

    The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a...

    Published April 30th 1999 by CRC Press

  5. Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts

    Edited by John Fernie, Leigh Sparks

    The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship...

    Published April 27th 1999 by CRC Press

  6. Innovation in Marketing

    By Peter Doyle, Susan Bridgewater

    Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market....

    Published November 10th 1998 by Routledge

  7. Marketing Professional Services

    By Michael Roe

    Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants...

    Published August 24th 1998 by Routledge

  8. The CIM Handbook of Strategic Marketing

    By Colin Egan, Michael Thomas

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely...

    Published July 31st 1998 by Routledge

  9. The Marketing Manual

    By Michael Baker

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are...

    Published April 2nd 1998 by Routledge

  10. Sales Management

    By Chris Noonan

    Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get...

    Published January 15th 1998 by Routledge