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Marketing Management Books

You are currently browsing 171–180 of 192 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 18

  1. Marketing Professional Services

    By Michael Roe

    Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants...

    Published August 23rd 1998 by Routledge

  2. The CIM Handbook of Strategic Marketing

    By Colin Egan, Michael Thomas

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely...

    Published July 30th 1998 by Routledge

  3. The Marketing Manual

    By Michael Baker

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are...

    Published April 1st 1998 by Routledge

  4. Sales Management

    By Chris Noonan

    Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get...

    Published January 14th 1998 by Routledge

  5. 7 Secrets to Successful Sales Management

    The Sales Manager's Manual

    By Jack D. Wilner

    There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the most critical person in the sales organization: the sales manager. A practical, hands-on guide, the book presents an integrated approach to sales management and...

    Published December 28th 1997 by CRC Press

  6. Contemporary Sales Force Management

    By William Winston, Tony Carter

    By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to...

    Published December 18th 1997 by Routledge

  7. Insuring QualityHow to Improve Quality, Compliance, Customer Service, and Ethics in the Insurance Industry

    By Les Abromovitz, Hedy Abromovitz

    How can insurance providers boost their image and increase business? Hedy and Les Abromovitz's Insuring Quality takes a hard look at the insurance industry and suggests innovative new ways of improving customer satisfaction, turbo-charging sales and polishing the tarnished image of the industry....

    Published October 26th 1997 by CRC Press

  8. Total Productivity Management (TPmgt)

    A Systemic and Quantitative Approach to Compete in Quality, Price and Time

    By David J. Sumanth

    Poised to influence innovative management thinking into the 21st century, Total Productivity Management (TPmgt), written by one of the pioneers of productivity management, has been a decade in the making.This landmark publication is the most extensive book available on the subject of total...

    Published October 26th 1997 by CRC Press

  9. High-Impact Sales Force Automation

    A Strategic Perspective

    By Glen Petersen

    What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate competitive weapon" can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And...

    Published April 2nd 1997 by CRC Press

  10. Understanding Customers

    2nd Edition

    By Chris Rice

    This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each...

    Published February 12th 1997 by Routledge