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Marketing Management Books

You are currently browsing 11–20 of 187 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Expanding Disciplinary Space: On the Potential of Critical Marketing

    Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

    Series: Key Issues in Marketing Management

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

    Published April 4th 2013 by Routledge

  2. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge

  3. Business to Business Marketing Management

    A Global Perspective, 2nd Edition

    By Alan Zimmerman, Jim Blythe

    Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly...

    Published March 24th 2013 by Routledge

  4. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 21st 2013 by Routledge

  5. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 7th 2013 by Routledge

  6. Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

    Published December 5th 2012 by Routledge

  7. The Marketing Matrix

    How the Corporation Gets Its Power – And How We Can Reclaim It

    By Gerard Hastings

    In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are...

    Published October 2nd 2012 by Routledge

  8. Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Series: Routledge Studies in International Business and the World Economy

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’...

    Published September 5th 2012 by Routledge

  9. The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    Series: Key Issues in Marketing Management

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

    Published May 20th 2012 by Routledge

  10. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

    Series: Key Issues in Marketing Management

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

    Published May 10th 2012 by Routledge