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Marketing Management Books

You are currently browsing 21–30 of 189 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    Series: Key Issues in Marketing Management

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

    Published May 20th 2012 by Routledge

  2. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

    Series: Key Issues in Marketing Management

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

    Published May 10th 2012 by Routledge

  3. Ethics in Marketing

    International Cases and Perspectives

    By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical...

    Published January 30th 2012 by Routledge

  4. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 20th 2011 by Routledge

  5. Building Network Capabilities in Turbulent Competitive Environments

    Practices of Global Firms from Korea and Japan

    By Young Won Park, Paul Hong

    Series: Resource Management

    Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil,...

    Published December 18th 2011 by CRC Press

  6. Statistical and Machine-Learning Data Mining

    Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition

    By Bruce Ratner

    The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining. The first edition, titled...

    Published December 18th 2011 by CRC Press

  7. The 4 A's of Marketing

    Creating Value for Customer, Company and Society

    By Jagdish Sheth, Rajendra Sisodia

    The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these...

    Published December 18th 2011 by Routledge

  8. Marketing Management

    A Cultural Perspective

    Edited by Lisa Penaloza, Nil Toulouse, Luca Massimiliano Visconti

    Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in...

    Published December 15th 2011 by Routledge

  9. e-Marketing

    Applications of Information Technology and the Internet within Marketing

    By Cor Molenaar

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer...

    Published October 19th 2011 by Routledge

  10. Hispanic Marketing

    Connecting with the New Latino Consumer, 2nd Edition

    By Felipe Korzenny, Betty Ann Korzenny

    Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a...

    Published July 17th 2011 by Routledge