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Marketing Management Books

You are currently browsing 21–30 of 192 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 21st 2013 by Routledge

  2. Marketing Management and Strategy

    An African Casebook

    Edited by George Tesar, John Kuada

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

    Published February 7th 2013 by Routledge

  3. Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

    Published December 5th 2012 by Routledge

  4. The Marketing Matrix

    How the Corporation Gets Its Power – And How We Can Reclaim It

    By Gerard Hastings

    In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are...

    Published October 2nd 2012 by Routledge

  5. Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Series: Routledge Studies in International Business and the World Economy

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’...

    Published September 5th 2012 by Routledge

  6. The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    Series: Key Issues in Marketing Management

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

    Published May 20th 2012 by Routledge

  7. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

    Series: Key Issues in Marketing Management

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

    Published May 10th 2012 by Routledge

  8. Ethics in Marketing

    International Cases and Perspectives

    By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical...

    Published January 30th 2012 by Routledge

  9. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 20th 2011 by Routledge

  10. Building Network Capabilities in Turbulent Competitive Environments

    Practices of Global Firms from Korea and Japan

    By Young Won Park, Paul Hong

    Series: Resource Management

    Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil,...

    Published December 18th 2011 by CRC Press