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Marketing Management Books

You are currently browsing 31–40 of 192 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Marketing Management

    A Cultural Perspective

    Edited by Lisa Penaloza, Nil Toulouse, Luca Massimiliano Visconti

    Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in...

    Published December 15th 2011 by Routledge

  2. e-Marketing

    Applications of Information Technology and the Internet within Marketing

    By Cor Molenaar

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer...

    Published October 19th 2011 by Routledge

  3. Hispanic Marketing

    Connecting with the New Latino Consumer, 2nd Edition

    By Felipe Korzenny, Betty Ann Korzenny

    Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a...

    Published July 17th 2011 by Routledge

  4. Transformative Consumer Research for Personal and Collective Well-Being

    Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne

    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...

    Published May 22nd 2011 by Routledge

  5. Strategic Sales and Strategic Marketing

    Edited by Nikala Lane

    There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to...

    Published December 1st 2010 by Routledge

  6. Entrepreneurship Marketing

    Principles and Practice of SME Marketing

    Edited by Sonny Nwankwo, Tunji Gbadamosi

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of...

    Published November 25th 2010 by Routledge

  7. Creating Powerful Brands

    4th Edition

    By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real...

    Published September 28th 2010 by Routledge

  8. Essentials of Marketing Management

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused...

    Published September 9th 2010 by Routledge

  9. CIM Coursebook Marketing Essentials

    2nd Edition

    By Jim Blythe

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 17th 2010 by Routledge

  10. CIM Coursebook Assessing the Marketing Environment

    2nd Edition

    By Diana Luck

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 17th 2010 by Routledge