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Marketing Management Books

You are currently browsing 41–50 of 190 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Marketing Methods to Improve Company Strategy

    Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

    By Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

    The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of...

    Published January 19th 2010 by Routledge

  2. Listening to the Voice of the Market

    How to Increase Market Share and Satisfy Current Customers

    By R. Eric Reidenbach

    Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking...

    Published December 15th 2009 by Productivity Press

  3. CIM Revision Cards: Assessing the Marketing Environment

    By Diana Luck

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...

    Published November 26th 2009 by Routledge

  4. The Art of Mastering Sales Management

    By Thomas A. Cook

    If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal;...

    Published November 23rd 2009 by CRC Press

  5. Marketing IT Products and Services

    By Jessica Keyes

    Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services...

    Published September 13th 2009 by CRC Press

  6. Film Marketing

    By Finola Kerrigan

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary...

    Published September 2nd 2009 by Routledge

  7. CIM Revision Cards: Delivering Customer Value

    By Ray Donnelly

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...

    Published August 26th 2009 by Routledge

  8. CIM Coursebook: Project Management in Marketing

    By Elwyn Cox, Matthew Housden, Lynn Parkinson

    Edited by Frank McKee

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published July 10th 2009 by Routledge

  9. CIM Coursebook: The Marketing Planning Process

    By Ray Donnelly, Graham Harrison

    Edited by Phil Megicks

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published July 10th 2009 by Routledge

  10. CIM Coursebook: Delivering Customer Value through Marketing

    By Ray Donnelly

    Edited by Colin Linton

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 15th 2009 by Routledge