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Marketing Management Books

You are currently browsing 41–50 of 187 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. The Art of Mastering Sales Management

    By Thomas A. Cook

    If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal;...

    Published November 24th 2009 by CRC Press

  2. Marketing IT Products and Services

    By Jessica Keyes

    Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services...

    Published September 14th 2009 by CRC Press

  3. Film Marketing

    By Finola Kerrigan

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary...

    Published September 3rd 2009 by Routledge

  4. CIM Revision Cards: Delivering Customer Value

    By Ray Donnelly

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...

    Published August 27th 2009 by Routledge

  5. CIM Coursebook: Project Management in Marketing

    By Elwyn Cox, Matthew Housden, Lynn Parkinson

    Edited by Frank McKee

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published July 11th 2009 by Routledge

  6. CIM Coursebook: The Marketing Planning Process

    By Ray Donnelly, Graham Harrison

    Edited by Phil Megicks

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published July 11th 2009 by Routledge

  7. CIM Coursebook: Delivering Customer Value through Marketing

    By Ray Donnelly

    Edited by Colin Linton

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 16th 2009 by Routledge

  8. CIM Coursebook: Managing Marketing

    By Francis Nicholson, Richard Meek

    Edited by Andrew Sherratt

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 16th 2009 by Routledge

  9. Cult of Analytics

    Driving online strategies using web analytics

    By Steve Jackson, Steve Jackson

    If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you...

    Published May 8th 2009 by Routledge

  10. Strategic Marketing Planning

    2nd Edition

    By Colin Gilligan, Richard M.S. Wilson

    Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector,...

    Published March 27th 2009 by Routledge