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Marketing Management Books

You are currently browsing 41–50 of 195 new and published books in the subject of Marketing Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Entrepreneurship Marketing

    Principles and Practice of SME Marketing

    Edited by Sonny Nwankwo, Tunji Gbadamosi

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of...

    Published November 25th 2010 by Routledge

  2. Creating Powerful Brands

    4th Edition

    By Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real...

    Published September 28th 2010 by Routledge

  3. Essentials of Marketing Management

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused...

    Published September 9th 2010 by Routledge

  4. CIM Coursebook Marketing Essentials

    2nd Edition

    By Jim Blythe

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 17th 2010 by Routledge

  5. CIM Coursebook Assessing the Marketing Environment

    2nd Edition

    By Diana Luck

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 17th 2010 by Routledge

  6. CIM Coursebook Stakeholder Marketing

    2nd Edition

    By Michelle Gledhill

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

    Published June 17th 2010 by Routledge

  7. The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...

    Published January 19th 2010 by Routledge

  8. Marketing Methods to Improve Company Strategy

    Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

    By Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli

    The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of...

    Published January 19th 2010 by Routledge

  9. Listening to the Voice of the Market

    How to Increase Market Share and Satisfy Current Customers

    By R. Eric Reidenbach

    Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking...

    Published December 15th 2009 by Productivity Press

  10. CIM Revision Cards: Assessing the Marketing Environment

    By Diana Luck

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and...

    Published November 26th 2009 by Routledge